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msmidters Flashcards

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1
Q

…is an intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object’s qualities

A

fad

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2
Q

information cascades happen when a potential consumer or user abandons his or her own information and defer to the decision made by other individuals

A

. INFORMATIONAL CASCADE THEORY

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3
Q

EX: a mob gathered around a food park in the city is enough to entice a group of newcomers to join

A

. INFORMATIONAL CASCADE THEORY

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4
Q

A phenomenon that happens when its manufacturers can no longer manipulate or introduce new features; thus wearing out the interest and loyalty of its initial market

A

FINITE VARIABILITY

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5
Q

new item or practice that stabilizes and transforms into habit, lifestyle or an enduring product. (Arzadon et.al., 2018)

A

TREND

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6
Q

It is a recurrent phenomenon that takes place over time and gives rise to speculation of the future. (Sanders, et.al., 2002)

A

Trend

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7
Q

It is a “look” that has the appeal of “newness” because it has been missing or scarce in the marketplace.

A

trend

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8
Q

It occurs when there is a building of awareness on this new idea and its presence produces as increasing demand or need for that idea among consumers (Brannon, 2000)

A

trend

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9
Q

Factors shaping trends:

A

Human needs

Historical forces

Globalization

Digital connectivity and social media

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10
Q

he desire to build a better world and quality of life pushes forth never-ending, ever-changing human needs

A
  1. HUMAN NEEDS CREATE TRENDS
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11
Q

History bears changes, upheavals, conflicts, issues and solutions carried on by humankind

A
  1. HISTORICAL FORCES TRIGGER TRENDS
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12
Q

increased interaction between states and societies

A
  1. GLOBALIZATION
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13
Q

has grown into a multi-use environment

A
  1. DIGITAL CONNECTIVITY AND SOCIAL MEDIA
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14
Q

How to spot trends?

A

Producers look for

customer-facing innovations that are redefining what people will want and even start to expect

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15
Q

It’s a VUCA world

A

V-olatility
U-ncertainty
C-omplexity
A-mbiguity

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16
Q

Antidote:

A

V-ision
U-nderstanding
C-larity
A-gility

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17
Q

-Interdisciplinary long-term trends that will determine the future for a large part of the world (Arzadon et.al., 2018)

A

MEGATREND

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18
Q

might be slow to form but exhibits a transformative impact on a broad array of human activities, processes and perceptions.

A

MEGATREND

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19
Q

SIX CATEGORIES OF MEGATRENDS:

A

Shifts in human densities and movements

Changes in economic systems

Changes in Political structures and rise of social movements

  1. Advancements in science and technology
  2. Developments in the socio-cultural landscape
  3. Changes in the earth’s geology and ecosystems
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20
Q

-Conscious acts from humans to direct the course of a megatrend.

A

Game Changers

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21
Q

innovations that open up a new avenue of change and transform the socio-cultural landscape

A

Game Changers

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22
Q

Conscious acts from humans to direct the course of a megatrend.

A

Game Changers

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23
Q

These are macroeconomic and geostrategic forces that are shaping our world and our collective future in profound ways. (Moody, 2005)q

A

Megatrend

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24
Q

changes in population sizes, migration, birth rates, mortality rates, geographic distribution of groups

A

Shifts in human densities and movements

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25
-changes in market behavior, capital inflows and outflows between nations and continents, economic reforms
Changes in economic systems
26
power configurations bet. nations and regions, conduct in governance and citizen representation, new strategies of revolutionary mov’ts
Changes in Political structures and rise of social movements
27
-research and development in various fields of the physical and natural sciences, new inventions
4. Advancements in science and technology
28
shifts in value systems and social practices leading towards a reorientation of moral compass
. Developments in the socio-cultural landscape
29
environmental pressure caused by development: fuel emissions, lost of forests, rising sea levels, global warming
. Changes in the earth’s geology and ecosystems
30
means making reasoned judgments
critical thinking
31
priniciples of CT
1. Be skeptical 2. Insist on evidence 3. Examine definition of terms 4. Examine the assumptions or premises of arguments 5. Be cautious in drawing conclusions from evidences 6. Consider alternative interpretations of research 7. Do not oversimplify 8. Do not overgeneralize 9. Apply critical thinking to all areas of life (Rathus, 2012)
32
 a systematic pattern of deviation from norm or rationality in judgment
cognitive bias
33
error in way of thinking that influence how we make decisions
cognitive bias
34
tendency to interpret new information so that it becomes compatible to our existing theories, beliefs, views
confirmation bias
35
e.g. finding a proof in your belief that people are inherently good and disregarding other data or situations that suggest otherwise
tendency to interpret new information so that it becomes compatible to our existing theories, beliefs, views
36
an object or idea will appear greater or lesser depending on a perception that came immediately before it
contrast effect
37
Confusing selection factors with results
Swimmer’s body illusion:
38
.g. whitening soap models didn’t become whiter because of the soap. They are already white that’s why they are the models
Swimmer’s body illusion:
39
place too much weight on past events, believing that they will have an effect on future outcomes 
Gambler’s fallacy:
40
tendency to believe/ do something because it is the popular opinion/ because a lot of people believe/do it
Social Proof / (herd instinct):
41
A system or a method that requires deliberate, abstract and effortful thinking that breaks down complex problem into parts.
Strategic analysis
42
It involves looking at the context of the problem
Strategic analysis
43
meaning knowledge from within
latin word intuitio
44
The ability to understand something instinctively, without the need for conscious reasoning
Intuitive thinking
45
Starts with a perception of an external factor
Intuitive thinking
46
NETWORKS types
Local networks Neural networks Social networks Global networks
47
Composed of a set of relationships interacting among community members
Local network
48
Can be observed in the dynamics of relationships among people and groups in the barangay
Local network
49
Source of response in social crises
Local network
50
Smallest unit of a social relationship.
household/fam
51
: is comprised of one married couple residing together with their children
nuclear
52
the whole network of parents, children, and other relatives who form a family unit.
extended
53
Filipino native term for village formerly known as
barrio
54
Local network made up of
interdependent household relationships and kinships
55
The smallest administrative unit in the Philippines
barangay
56
characterize relations between tenants and those landlords in some rural areas. This explains why many landed families become political leaders.
Patron-client reciprocal ties
57
body of community knowledge that emerges organically from the lives, routines, experiences, practices, and strategies of community people.
Funds of knowledge
58
Goal of every community
(Inclusive)Development
59
opportunities for the integration of traditional and modern knowledge.
Cultural integration and community exposures:
60
the basic cell that makes up the nervous system and which receives and sends messages within that system
neuron
61
PARTS OF A NEURON
dendrites action potential axon soma
62
branch-like structures that receive messages from other cells in response to experience
dendrites
63
an electric signal that travels along the axon
Action potential
64
long tube-like structure that prompts the release of chemical signals to other cells
axon
65
- the cell body of the neuron, responsible for maintaining the life of the cell.
soma
66
types of neurons
presynaptic neuron post synaptic neuron
67
- the cell body of the neuron, responsible for maintaining the life of the cell.
presynap
68
NEURON THAT RECEIVES INFORMATION
post
69
rational or thinking brain
neocortex
70
emotional or feeling brain
limbic brain
71
reptilian brian
instinctual or dinosaur brain
72
ARE A CENTRAL PART OF ANY SOCIETY
institution
73
SEES INSTITUTIONS AS NATURAL BY-PRODUCTS OF HUMAN NATURE
CONSERVATIVE/ ORGANIC VIEW
74
ARISTOTLE, ROSSEAU, DURKHEIM)
CONSERVATIVE/ ORGANIC VIEW
75
TAKES THE STANDPOINT THAT INSTITUTIONS ARE ARTIFICIAL THAT NEED TO BE REDISIGNED IF INSTITUTIONS ARE NO LONGER BENEFICIAL TO THE COMMUNITY
progressive
76
SOCIAL NETWORK ANALYSIS- helps us understand:
the structure of a group, how it relates to individual/group perception and behavior and how knowledge is constructed and communicated in a society
77
a visual representation that allows us to analyze the strength of our relationship in a social network.
sociogram
78
provides greater understanding on how social networks expand and connect to other networks. It also helps us determine how broad is the extent of our relationship within a community
social map
79
defines our social relationships and grant us the privilege to access resources and power
status
80
Types of statuses:
ascribed achieved
81
behavioral expectations attached to our social positions
roles
82
: ability to access power
rank
83
are central part of any modern society. They regulate, influence and structure human relations and social roles within a society
Institutions
84
crucial in defining one’s identity, set of relationships and quality of life
One’s social position in social network

Soc 210 (4 decks)

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