New media Flashcards
(5 cards)
What is the mass media
agents of communication that can reach into a global largescale audience. Aim is to entertain or inform us or communicate ideas
what is convergence
that one device can be used to access a wide range of media e.g. a mobile phone can access wide ranges of media such as social media
what is interactivity
audience can engage e.g. livestreaming and the chats or vote within reality shows
what is the audience and the user power and what did boyle say upon this
interactivity gives more power to the audience. as the audience can create content and upload it for their selves
boyle said that societies use of tv has changed from a system of supply led tv to demand led tv organised around viewers or subscribers
what is accessibility
new media is the free media. once people have devices and the internet they are able to get instant access to vast range of media