New technology Flashcards
How is technology used in marketing?
Digital marketing is the use of any form of digital media to improve communications with customers
What are some ways businesses use technology in marketing?
Search engine optimisation
Social media
Viral marketing
Digital display boards
SMS messages
Targeted feeds
Online advertising
How does viral marketing affect businesses?
Increases the spread of promotional activities and increases brand awareness.
How does social media affect businesses?
Allows them to talk to actual and potential customers
What is e-retailing?
Where buyers and sellers meet in a virtual marketplace
What is m-commerce?
Is the ability to communicate and trade directly with the target market through hand held devices.
What are the value of digital marketing, e-retailing and e-commerce?
Access to global markets
24/7 exposure and conveniences
Greater two way communication
