newspaper: daily mail industry+audience

Question 1

industry: what is IPSO? (independent press standards organisation)

Answer 1

IPSO is the independent regulator for most of the UK’s newspaper and magazine industry. Its role is to ensure that publishers adhere to the Editors’ Code of Practice and to independently handle complaints from the public about potential breaches of that code. IPSO also investigates breaches and can order corrections or rulings if the code has been violated

Question 2

industry: 3 of editor’s code of practice

Answer 2

• children
• reporting suicide
• witness payments to criminal trials

Question 3

industry: who is the daily mail owned and published by?

Answer 3

the daily mail and general trust plc (DMGT)

Question 4

industry: what is the DMGT? who works there?

Answer 4

• an established company
• chairman is Jonathan Harmsworth
• Editor-in-chief is Paul Dacre
• Recent editor is Geordie Grieg

Question 5

industry: how much revenue does DMGT bring in each year? which industries do they work across? how may countries do they operate in? type of integration?

Answer 5

• brings in £2 billion each year
• work across a wide range of industries in order to maximise profit e.g events and property
• operate across 40 countries globally - powerful
• horizontally integrated by buying out other newspapers e.g the i and metro

Question 6

industry: what political stance is DMGT?

Answer 6

DMGT is a conservative company, therefore the daily mail is a conservative right wing supporting newspaper - you will find pro conservative articles (e.g pro trump) and anti-left wing content too

Question 7

industry: how much have the DMGT spent on legal fees?

Answer 7

£26 million - means they are very controversial

Question 8

industry: what does DMGT use to promote daily mail? where do they drive users?

Answer 8

social media to promote the daily mail and target modern online audiences and global audiences and constantly drives users to their website via links in an attempt to make more money

Question 9

industry: what type of moderation do the daily mail use?

Answer 9

they use both automated and human moderation on its website comments section but it is virtually impossible to prevent extreme comments. could argue whether the daily mail would ban these comments even if they could - there are benefits e.g more publicity

Question 10

industry: what are 2 controversial stories the daily mail have been involved in?

Answer 10

• wrote a homophobic article about singer Stephan Gately, suggesting his sexuality was responsible for this death - the PCC received 25000 complaints and it resulted in advertisers pulling their adverts from the mail online
• tried to buy footage of a terrorist attack - brach of ipso - takes risks to attract readers

Question 11

industry: how does the DMGT try to target global international and regional audiences?

Answer 11

there is a scottish, irish, indian and general world mail version of the daily mail. also, in 2017 they partnered with CBS and Stage 29 Productions to launch daily mail tv in the US

Question 12

industry: one way in which the daily mail stands out from other papers in terms of the content they gather?

Answer 12

they have a synergetic partnership with The People’s Daily, a chinese newspaper - this partnership allows them to get exclusive access to stories from within china that are often controlled or censored

Question 13

industry: what is happening to the print newspaper circulation? circulation and readership daily figures?

Answer 13

it is falling in the uk as many audiences are turning online for news.
the daily mail is getting 1.1m circulation and 2.2m readership daily

Question 14

industry: the mail online

Answer 14

• attracts 218m users every month
• most visited newspaper website
• opens up opportunities to make money from advertising revenue e.g banners and sponsored content
• non skippable pop ups - generates money
• updates frequently and has a live story feature

Question 15

industry: mail+

Answer 15

• premium access app which you pay for and it produces more exclusive content and is advert free
• 34000 users a month - less than mail online shows typical daily mail reader can’t afford

Question 16

industry: what does the daily mail invite audiences to do?

Answer 16

to submit stories and photos as a way of involving readers and get hold of stories quicker and cheaper

Question 17

industry: how does the daily mail get stories?

Answer 17

there is a staff of reporters who can source/write stories. alternatively, they can purchase stories from other sources and credit them

Question 18

industry: does the daily mail associate with ipso? does the mail online associate with ipso?

Answer 18

daily mail - yes
mail online - no

Question 19

audience: age, gender and social class of target audience?

Answer 19

older (58), female readers
middle and working class demographic, targeting those with conservative views - C2, D, E - strugglers, mainstreamers

Question 20

audience: what are readers of the daily mail interested in?

Answer 20

celebrity gossip, sensational news, health and diet

Question 21

audience: what type of language does daily mail use?

Answer 21

emotive, sensationalised, clickbait language designed to provoke strong reactions in the audience and hook them in e.g words like “shocking”, “breaking”

Question 22

audience: how does daily mail use visuals?

Answer 22

large, eye-catching images reinforce the emotional tone of the stories as well as vivid or dramatic imagery to make them seem compelling

Question 23

audience: how does the daily mail represent groups?

Answer 23

in a way that reinforced stereotypical views e.g immigrants may be portrayed in a negative light, while women are shown in traditional or domestic roles and celebrities are shown in a way that blends the personal and scandalous, reinforcing the papers focus on sensationalism

Question 24

audience: what views does its audience align with?

Answer 24

conservative, right wing policies regarding issues like immigration and social issues e.g gender roles

Question 25

audience: how has the rise of online journalism affected the daily mail?

Answer 25

its digital platform, mail online, has become one of the most visited news websites globally - designed to appeal to a wide international audience beyond its traditional print base

Question 26

audience: what are digital readers more likely to do now that the daily mail's digital presence has grown?

Answer 26

share content on social media and engage with comment sections

Question 27

audience: how does daily mail utilise social media?

Answer 27

they use platforms like facebook and instagram and readers engage with sensationalised headlines and viral content through this. (3.5m followers instagram, 22m on facebook)

Question 28

theory: galtung and ruge

Answer 28

created a set of 'news values' which determine whether an event is considered worthy of taking up space in the media e.g frequency, meaningfulness, unexpectedness, continuity, elite people, elite nations, negativity

Question 29

theory: curran and seaton

Answer 29

media industries are dominated by a small number of conglomerates and media industries are all about profit+power, arguing that products are repetitive and similar with a lack of choice because its all about profit+power. - the daily mail is owned by DMGT which is a conglomerate

Question 30

theory: hesmondhalgh

Answer 30

through horizontal integration e.g ownership patterns like DMGT acquiring the i and the metro, wider cultural interests risk is minimised and profit is maximised. Work across a variety of platforms - social media and online websites

Question 31

theory: gerbner's cultivation theory (active)

Answer 31

Media can shape perception of the world. Mass media is influential and has replaced the role of institutions. reader who consistently engages with daily mail content may become more fearful of crime or adopt more conservative views

Question 32

theory: clay shirkey end of audience (active)

Answer 32

online audiences are more active and 'speak back' to the media e.g comments, producing own stories/content

Question 33

Katz and blamer - uses and gratification (active)

Answer 33

we use different media products for different reasons 1. surveillance - we want to find out more about society/world 2. personal identity - we watch tv for models for our behaviour e.g we may identity with a soap character/their situation 3. personal relationships - we use media to ind out more about circumstance of other people 4. diversion - enjoyment, relaxation, fill the time - we read newspapers in order to fill these different aspects

Question 34

Industry: what is the editors code of practice

Answer 34

a document that provides guidance for specific areas, often related to legal obligations or professional standards. It can outline how to comply with laws, regulations, or ethical guidelines