NHS advert

Question 1

Lyrics

Answer 1

The song repeats the phrase “You” and “We” to create a sense of togetherness and community.

Question 2

Direct mode of address

Answer 2

Many close up shots and eye contacts of Lady Leshur which would further engage the audience.

Question 3

Narrative

Answer 3

In the first half of the video it talks about all the positive impacts and opportunities there are for the BAME community.
The true message is of the advert is that there’s one area BAME people need to step up in, which is giving blood.

Question 4

Representations

Answer 4

Black and Asian people are represented in a very positive way.
Positive roles such as Politicians, scientists, actors, etc. The ad also presents women in a positive way