The Times

Question 1

Audience

Answer 1

tends to attract an audience that is older and more traditional (Conservative politics) so the stories are targeted towards these values.

Question 2

Mode of address

Answer 2

it employs a formal style with advanced language to reflect the needs/education level of the audience.

Question 3

Construction

Answer 3

uses some layout design techniques to attracts an audience (sell lines, kickers, pugs)

Question 4

Technical codes

Answer 4

more traditional fonts, styles and sizes reinforce the traditional symbolism.

Question 5

Conventions

Answer 5

observes more traditional codes and conventions than the daily mirror. it has less direct mode of address and more of a formal tone as if giving the reader less active participation and more passive access to information.

Question 6

masthead

Answer 6

-connotes that the newspaper is going to show us the time we live in.
-the serif font connotes that the newspaper is traditional.
-the logo connotes history, tradition and ‘Britishness’

Question 7

use of image

Answer 7

-the image of Boris Johnson and French president Emmanuel macron facing away from each other connotes tension and conflict which link to the ‘fishing row’ story.

Question 8

use of language

Answer 8

-the language used in the climate article is dramatic and designed to cause alarm.
-whilst the times may say it is a centrist paper politically, it is more conservative in stance and supports the government much more than the daily mirror.
-more formal and less emotive.