No Time to Die Flashcards
(12 cards)
General Information
No Time to Die released in the UK on 30 Sept 2021, with a global premiere at Royal Albert Hall on 28 Sept 2021.
Final James Bond film starring Daniel Craig (his fifth outing as 007).
Delayed from April 2020 due to director change and COVID-19 pandemic.
Production and distribution
No Time to Die released in the UK on 30 Sept 2021, with a global premiere at Royal Albert Hall on 28 Sept 2021.
Final James Bond film starring Daniel Craig (his fifth outing as 007).
Delayed from April 2020 due to director change and COVID-19 pandemic.
Poster Design & Media Language
Poster by Empire Designs; teaser released on James Bond Day (5 Oct 2019).
Title font: Futura Black.
Dominant image: mid-shot of Bond, smartly dressed (Propp’s ‘hero’).
Action images (bike, car) connote a quest.
Guns as genre props signify violence, danger; casually held to show readiness.
Nomi’s military costume and earpiece connote agency and control.
Paloma wears a glamorous dress, referencing traditional ‘Bond Girl’ style.
Safin, Q, and Swann look directly at viewer (engagement strategy).
No actor names on poster—reliance on visual ‘star appeal’.
Recognizable actors (e.g. Lashana Lynch from Captain Marvel) increase appeal.
007 logo is bold, top-placed, blue-toned (suggests experience, cohesion with visuals).
Title’s gold font = luxury, power; title in caps = strength.
Title interpreted as fast-paced or ominous; possible death theme.
Lower section: includes release date, production logos, social media links (in smaller size to not distract).
Intertextuality
Poster uses montage layout referencing past Bond films (nostalgia).
007 gun logo is iconic intertextual symbol.
No reference to Ian Fleming—film not based on his books.
Narrative Elements
Exotic locations (Italy, Cuba) shown; warm and cool tones create contrast.
Masked villain = Propp’s ‘villain’, adds mystery (Barthes’ enigma code).
Motorbike and Aston Martin suggest action scenes.
Gender Representation
Bond: masculine, skilled, thoughtful, not holding a weapon (unusual).
Rami Malek’s Safin also prominently featured—emphasizing male dominance in narrative.
Women shown as beautiful (light/make-up) and empowered (weapons, posture).
Nomi and Swann shown as independent, not ‘princesses’; Nomi central to plot.
Representation of Ethnicity & Race
Predominantly white cast; Lashana Lynch (Black British Jamaican) plays new 007.
Her casting led to online backlash but symbolized progress in representation.
Malek (Egyptian heritage) plays the villain—continues trend of ethnic ‘othering’.
Noh mask worn by villain suggests cultural symbolism (ghost/demon tropes).
Representation of Age
Bond’s aging highlighted via lighting; seen as wise and experienced.
Other characters appear more youthful, suggesting inexperience.
Film Development Process
Development: script, financing, rights.
Pre-production: casting, locations, set building.
Production: filming.
Post-production: editing, sound, effects.
Distribution: cinema release, home/streaming access.
Companies Involved
EON Productions (UK-based), Universal Pictures (global dist.), MGM & United Artists Releasing (N. America).
Amazon owns MGM (streaming rights via Prime).
Marketing & Synergy
Billie Eilish soundtrack (Interscope/Universal) adds star appeal.
Partnerships with Nokia, Omega, Triumph—funding and co-marketing.
Use of social media (hashtags, website) in promotion.
IMAX used for premium viewing experience.
Regulation
Regulated by BBFC; No Time to Die rated 12A in UK.
ASA restricts glamorization of violence—poster shows guns in non-threatening poses.
