Nutrition and the fastfood industry Flashcards
(27 cards)
What must Wendy’s consider when choosing expansion locations?
Local food preferences, regulations, economic indicators, and competition.
What city is highlighted as a case example for Wendy’s international presence?
Tokyo.
Why do fast food chains often use the franchising model?
It allows for rapid expansion with lower capital investment and shared risk.
What metric can help determine promising international markets for Wendy’s?
Caloric intake, meat consumption, and obesity rates by country.
What public concern influences the fast-food industry today?
Health and nutrition awareness.
What is a significant factor behind fast food franchising success?
Local owner-operators understand market dynamics and culture better.
What is the average employment figure for the U.S. fast food industry?
Approximately 3.45 million people.
What fast food chains dominate U.S. market share?
Brands like McDonald’s, Subway, and Chick-fil-A.
What percentage of income does the average U.S. household spend on fast food?
Around 10%.
What is a potential marketing advantage for Wendy’s abroad?
Differentiation through menu quality and unique items.
What major global health issue is connected to the fast food industry?
Obesity and related health expenditures.
What is one reason fast food is a concern in public health?
It contributes to high calorie intake and rising obesity rates.
What global trend is influencing the fast-food market?
Growing focus on nutrition and healthier eating.
What is one major challenge of international fast food expansion?
Adapting menus and branding to local tastes and expectations.
How many fast food restaurant businesses were in the U.S. as of 2023?
201,865.
What is one key lesson from Wendy’s previous international attempts?
Failure to adapt to local culture and consumer behavior can lead to exit.
What impact do tariffs have on international expansion?
They increase costs and complicate supply chains.
What industry is Wendy’s part of?
The global fast-food industry.
What’s a major operational challenge fast food companies face globally?
Supply chain management and adapting to local regulations.
Why might Wendy’s choose franchising over company-owned expansion abroad?
To limit risk and leverage local expertise.
What are the key discussion topics in Wendy’s international expansion case?
Past failures, market identification, cultural adaptation, and expansion strategy.
What are key considerations for Wendy’s in entering international markets?
Cultural preferences, local competition, economic conditions, and branding.
What major trend affects supply chains in international markets?
Diversification away from reliance on a single country like China.
What is a major competitive strategy in global fast food markets?
Local menu adaptation while maintaining brand identity.
