Objectives Flashcards
1
Q
Marketing
A
Market and sales growth
Market share
Brand loyalty
2
Q
Operational
A
Reduce costs
Increase quality
More dependable
Speed of response and flexibility
3
Q
Financial
A
Maximise return on investment
Proportion of long term funding that is debt
4
Q
Human Resource
A
Training
Diversity
Talent development
Employee engagement and involvement
