Online Media Terminology Flashcards
Influencer
Someone who has a following on social media that uses their platform to promote products and influence an audience’s interests, consumption habits and behaviours.
Social Media
Websites and applications that allow media consumers to produce their own content ; consumers become producers
Target Audience
A particular group that a product is aimed towards
Uses & Gratifications Theory
Bulmer and Katz
- Media users play a role in choosing and using media - the user seeks out the media that best suits them
- Audiences choose what they want to watch for different reasons:
1) Information and education
2) Education
3) Personal Identity
4) Integration and social interaction
5) Escapism
Aesthetics
The concept of what is deemed visually acceptable, in trend or accepted at the time.
Constructs
The representations, theories and ideas that are created as a result of media representations
Stylize
Give something a particular look / appearance / feel / style
Representation
How people, characters, objects, social groups etc are presented to the consumer
Demographic
Defining / categorising audiences based on things like age, gender, income, occupation and education
Mode of address
How the product speaks to the audience and involves them
Aspirant Tribe
A group of people who are interested in living in the moment and being the first to experience and post about the latest trends (EG new pop up food truck, latest shoes, hairstyles, music etc)
- social butterflies
- go to music festivals
- Hard to impress
- cool
- Brand loyalty
- Trendy
Paid partnerships
When an influencer is paid / compensated in some way by a company to share a post where they are promoting a product
Advertisements
A public media form that is promoting a particular product or service
Secondary Target Audience
Hidden audiences
anyone that may receive a second-hand copy of the product
EG parents hearing their children tell them about the latest Zoella video
