OPTIMISATION

Question 1

Types of optimisation?

Answer 1

User interface optimisation
Search engine optimisation
Load time optimisation

Question 2

How can you optimise your interface

Answer 2

• brief content
• easy navigation
• fast loading
• good design (CSS)
• easy to use on a small screen

Question 3

Problems with smart phones and tablets?

Answer 3

1) Small memory
2) Small screen size
3) Images too large
4) No flash (no interactivity)
5) Customisation like drop down menus don’t work

Question 4

How can we optimise load time

Answer 4

1) separate HTML CSS
2) merge JavaScript into one file
3) merge images into one file
4) compress webpages

Question 5

Why do we optimise search engines

Answer 5

To increase the number of visitors to a website by obtaining a high rank in search results

Question 6

What are web crawlers used for and what are their limitation

Answer 6

Index everything they find on a webpage and store them in a database, identifying word and expressions that best describe the page

Limitations:
Not human so cannot see images, flash, JavaScript so these won’t be indexed

Question 7

How can a search engine be optimised

Answer 7

1) create a new title tag for each page
2) use concise URL’s
3) use the description meta tag to add more detail in the head