ORAL COM LG2 Flashcards
(24 cards)
It highlights the application of technologies
(e.g., phone & radio.) It is a linear, or
one-way, communication sequence.
Shannon-Weaver Communication Model
A
two-way process of exchanging information
and ideas.
Interactive Communication Model
Describes the dual role of both parties as the
sender and receiver of the communication
process.
Schramm’s Communication Model
Is the most used model oftenly in
Mass Communication, which focuses on the
intermediaries or gatekeepers that prevents a
certain audience.
Intermediary/Gatekeeper Communication
Model
8 Components of Shannon-Weaver
Communication Model
Information Source
Message
Transmitter
Signal
Channel
Noise
Receiver
Destination
The individual who creates
and sends the message.
Information Source
The information sent to the
recipient from the
information source.
Message
Or face-to-face
communication denotes two
layers of transmission:
Transmitter
Two
layers of transmission
First Layer
Second Layer
Noises
produced by the
mouth.
First Layer of transmission
Actions produced by
the body.
Second Layer of transmission
This describes how a signal
travels via a channel,
gestures, and sounds.
Signal
The carrier is the small
unmarked box in the middle
of the model. Is frequently
constructed of air, light,
electricity, radio waves,
paper, and the postal system.
Channel
Refers to the communication
problems that hinder
effective listening.
Noise
Is the set of ears and eyes.
Receiver
Where the message is being
absorbed and interpreted.
Destination
Can be described as the life
experiences, attitudes, values, and
beliefs that both parties bring into a
conversation that shapes how
messages are sent and received.
Field of Experience
They’re the editors of books,
newspapers, magazines, and other
publications. Moderators, and the
Aggreators.
Intermediaries/Gatekeepers
Functions of Communication
To Inform or Provide Information
To Control or Regulate
To Motivate
To Facilitate Emotional Expression
To Effect Social Interaction
Deliver and receive information
in order to carry out tasks and find
answers to issues
To Inform or Provide Information
Used for
maintaining the behavior of people,
and utilizing the nature and number
of activities that people engage in.
To Control or Regulate
These are encouraging
remarks that will support you in
achieving a certain goal or set of
goals.
To Motivate
Makes it easier for people to
communicate their feelings and
emotions. This can be done verbally
and non-verbally.
To Facilitate Emotional Expression
Utilized to create social connections.
To Effect Social Interaction
