Outreach

Question 1

Cold Email 101

Answer 1

• Don’t aim to be witty
• Don’t be desperate
• Don’t be annoying
• Writing to a colleague/friend who you want to help
• High Level Outcome
• Open Rate Low (Alter Subject Line)
• Bad Deliverability (Going To Spam-Alter Contents)

Question 2

Cold Calling 101

Answer 2

• Address the elephant in the room straight away
• High level outcome
• Benefits not features
• Selling the meeting

Question 3

When prospecting

Answer 3

• How good is their offer?
  o Are they touching on pain points?
  o Are they solving a relevant issue?
   Look at testimonials
   Research them thoroughly
• How long has the company/individual been around for?
• Lead quality and lead volume
  o Amount of leads?
  o Amount of appointments?
  o Show-up rate?
  o Conversion rate?
  o What qualifying questions they ask?

Question 4

Types of prospecting

Answer 4

Inbound Prospecting
* Applying for posted jobs
Outbound Prospecting
* Applying for unposted jobs

Question 5

Multiple Lines of Communication

Answer 5

Essential for outreach

Question 6

In a cold call

Answer 6

Problem statement – triggers engagement

Question 7

When following-up

Answer 7

Sarcasm w/ warm prospects works well for voicemails or follow-up in general