P2 27. The commercialisation of physical activity and sport Flashcards
what is commercialisation
the act of making something available for purchase with the aim of making a profit
what does commercialisation mean for sport
organisations companies buying and selling sporting goods and services with the focus on making money
what does the media do in commercialisation of sport
more exposure for the sport
business earn more from sponsorships
some stadiums are name after businesses
companies are willing to pay a lot of money to represent sport to make money
what links sport, business and media
sport- players, performers, spectators
business- sponsorships, advertising, ticket sales, merch
media- subscription, television, radio, newspaper, socials
how does media coverage contribute to sport
TV companies pay to broadcast elite games
money used to pay players
Man City pays an average £96,445 a week
could mess it up to make it suit the media
how do sports adapt to work around media schedules
kick off moved to fit in around broadcast times
football on weekends only
maximise audiences and money coming in
how did the FIFA world cup change
16 teams became 32 to maximise viewing figures in 1998
charge more for rights to broadcast games
why is advertising not a good thing sometimes
tobacco firms
alcohol sponsors- send the wrong message?
fast food- encourage people to buy food and get fat
childhood obesity
