Paper 1 Infographic Techniques

Question 1

Chronological Structure

Answer 1

The information in the infographic is presented in a time progression context

Effect: Allows the copywriter to highlight pieces of information by associating them with periods. Moreover, it gives an overview about the history of the idea

Question 2

Hierarchical Structure

Answer 2

Visualizes content that goes from smallest to highest or most important to least important or vice versa.

Effect: Allows the copywriter to highlight the different levels of an idea and how they are interconnected with each other.

Question 3

Cause-Effect Structure

Answer 3

The cause of a situation is first presented and then the effect of the situation is depicted

Effect: Allows the reader to understand the severity of the situation by visualising the effects that it has had.

Question 4

Comparative Structure

Answer 4

Two comparative ideas are cleverly organised beside each other

Effect: Allows the reader to understand the similarities and differences between the two ideas and make an informed decision.

Question 5

Icons/ Iconography

Answer 5

Simple pictograms or symbols

Effects: Allows the writer to give structure to the infographic and highlight key pieces of information through pictorial representation. It can also effectively communicate important pieces of information without relying on words.

Question 6

Visual Methaphor

Answer 6

A representation of a noun through a visual image.

Effect: Helps the readers understand complex ideas and emotions more effectively and changes the audience’s perception about a product or an idea.

Question 7

Statistics

Answer 7

Data driver points or facts

Effect: Add credibility and authority to the information presented in the infographic

Question 8

Key Takeaways

Answer 8

Brief summary or conclusion that highlights the main points of the infographic

Effect: It allows the reader to reflect upon the information and provides a clear call to action