PAPER 2 section B Flashcards

(70 cards)

1
Q

Information about _________ and _____ is encoded when you refer to an aunt 大姨/二姨 or 大姑/小姑

A

Information about maternal/paternal and age is encoded when you refer to an aunt 大姨/二姨 or 大姑/小姑

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2
Q

Speakers of ________ languages (ie. languages that distinguish between past/present/future eg. _______) have _____________ than speakers of __________ languages (e.g. __________) because future is more distinct and seems more far away

A

Speakers of futured languages (ie. languages that distinguish between past/present/future eg. English) have less of a tendency to save than speakers of futureless languages (e.g. Chinese) because future is more distinct and seems more far away

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3
Q

Russian speakers, on the other hand, have separate words for light blue (goluboy) and dark blue (siniy). What study can you bring in/when was this study conducted?

A

According to a 2007 study, Russian-speaking participants performed better than English-speaking ones at identifying and matching shades of blue if they were close to the goluboy/siniy threshold.

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4
Q

____________________ asked Spanish- and German-speaking bilinguals to rate various objects according to whether they seemed more similar to males or females.
What was a specific example in this study?

A

Phillips, Schmidt and Boroditsky (2003) - They found that people rated each object according to its grammatical gender. For example, Germans see the moon as being more like a man, because the German word for moon is grammatically masculine (“der Mond”). In contrast, Spanish-speakers see the moon as being more like a woman, because in Spanish the word for moon is grammatically feminine (“la Luna”).

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5
Q

The Sapir-Whorf Hypothesis - year? What is it?

A

Sapir-Whorf hypothesis (1929): the structure of a language determines a native speaker’s perception and categorisation of experience.

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6
Q

Why is the strongest forms of the Sapir-Whorf hypothesis (linguistic determinism) proved false?

A

In its strongest form the hypothesis is unlikely to have any adherents now. The fact that successful translations between languages can be made is a major argument against it.
Conceptual differences are undeniable, but mutual comprehension is not impossible. In most/all cases, circumlocution can still make the point.
Similarly, because a language lacks a word, it is not that its speakers cannot grasp the concept.

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7
Q

Example to prove that linguistic determinism is not the case?

A

Australian Aboriginal languages, are often restricted to a few general words for numerals (e.g. all, many, few, one, two)
BUT it is not that they don’t have the intelligence to count: when these speakers learn English as a second language, their ability to count and calculate is quite comparable to English native speakers

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8
Q

However, a weaker version of the Sapir-Whorf hypothesis is generally accepted. Language may not _______________, but it does __________________

A

However, a weaker version of the Sapir-Whorf hypothesis is generally accepted. Language may not determine the way we think, but it does influence the way we perceive and remember

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9
Q

Evidence for linguistic relativity?

A

The Inuit (previously called Eskimos) have a large number of words for ‘snow’ – single words for ‘snow on the ground’, ‘hard snow’, ‘block of snow’ etc.
It is because of the importance of snow in their lives that they have created more words for snow than English speakers.
Then, too, English-speaking skiers in cold countries do distinguish a variety of types of snow despite the lack of vocabulary in English – they describe the physical condition of snow ‘powder snow’ ‘wet snow’, etc

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10
Q

Example of ‘Angle of telling’?

A

terrorist vs freedom fighter

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11
Q

Word choice and transitivity - explain the concept + which linguist/year?

A

Fowler (1991) draws our attention to the implications of word choice and transitivity, which alters the focus of the news story -foregrounding used to portray where responsibility lies
e.g. A shot B, B was shot, there was a shooting

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12
Q

Explain transivity! (explain the specific example of A shot B vs there was a shooting)

A

The foregrounding of the actor in ‘A shot B’ makes their involvement perceptually important. In passive voice, on the other hand, it is the goal which becomes foregrounded, and the actor is moved to the end of the utterance:
there was a shooting (by A)
goal process actor
Bracketed actor in the above example signals that it can be either retained or omitted, making agency less or not at all visible. The marginalisation or exclusion of the actor in such constructions can contribute to a perception that it is relatively unimportant. Consequently, a reader or listener may be more likely to concentrate on the foregrounded information and spend less, if any, time thinking about the actor

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13
Q

‘degrees of presence’ - explain the concept + which linguist/year?

A

Fairclough (1995) talks about ‘degrees of presence’, the fact that different aspects of an event can be foregrounded, backgrounded or not mentioned at all, or simply presupposed (taken for granted). This is shown through:
- where in the newspaper is the story
- which part is chosen for the headline focus
- where in the article different points appear

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14
Q

‘ideological square’ - explain the concept + which linguist/year?

A

Van Djik (1998) observes a pattern in news discourse that he labels the ‘ideological square’, which gives us insight into the ideology of a news producer
- emphasise our good properties / actions
- emphasise their bad properties / actions
- mitigate our bad properties / actions
- mitigate their good properties / actions

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15
Q

What does Bell (1998) point out?

A

Bell (1998) points out that news narratives, unlike most informal oral narratives, are not chronological: news reports generally start with what the authors consider to be most important

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16
Q

‘power/knowledge’ - explain the concept + which linguist/year?

A

Focault (1980) coined the term ‘power/knowledge’ because he believed the relationship of the two was so close to warrant a term that rendered them indivisible
- backslash suggests a fusion of power and knowledge (part of the same process/attribute)

suggests 2 things:
- knowledge gives you power
- what the powerful say is more likely to be taken as knowledge, the powerful will speak and write in the ‘right way’

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17
Q

Agha, 2004? (and explain)

A

Agha, 2004: Speakers of any language can intuitively assign speech differences to a space of classifications of different registers, and correspondingly can respond to others’ speech in ways that are sensitive to such distinctions
TLDR: speakers are able to change their register to fit different situations
equips a person with portal emblems of identity, sometimes permitting distinctive modes of access to particular zones of social life
- Symbolic capital

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18
Q

Evidence about texting and literacy?

A

Crystal (2008) - regardless of the moral panic over texting and literacy, there is in fact evidence to suggest texting improves literacy
exemplifies the creativity of texting (within limits)
Young texters want to be different, but they are also well aware that they have to make themselves understood, so they intelligently develop a co-produced code (developed through interaction with other texters)

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19
Q

Starbucks lingo. Explain

A

Starbucks developed a list of “linguistic rules” in a booklet in 2003, “make it your drink”
The company has trained its baristas to reply to customers in Starbucks lingo to enable baristas to make drinks more quickly and efficiently
It is also an ingenious way of forging customer loyalty (speech community)

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20
Q

_______, in her book “_____________”, states that companies that persuade people to use their own terminology to create a ___________________________________

A

Lerman, in her book “the language of branding”, states that companies that persuade people to use their own terminology to create a “sense of belonging and enhanced loyalty to the brand”

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21
Q

Speech communities. Think of a paper 1 study that supports this

A

Jocks and Burnouts, Eckert, 2000 - people tend to speak more like their friends (those who shared social practices together) than others belonging in the same demographic category as them (ie gender, ethnicity social class)

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22
Q

Do using gender neutral pronouns work? Study?

A

Tavits anad Peréz’s 2019 study revealed that using gender-neutral pronouns like ‘they’ in place of ‘he’ as a “default”, it increases positive attitudes towards women and LGBTQ+ people, through reducing the prominence of male identity and subsequently causing less gender-based bias.

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23
Q

Gen Z’s thoughts on gender? Study?

A

Most members of “Generation Z”, aged 13-20 in a poll taken in 2016, agree with statements like “gender doesn’t define a person as much as it used to” (78%), and 56% know someone who uses a nontraditional pronoun.

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24
Q

What do Lakoff and Johnson (1980) argue? Give an example?

A

Lakoff and Johnson (1980) argue that our thought processes are structured along metaphorical lines. When we describe a verbal argument, we are likely to use words such as attack, defend, won, lost. These metaphors influence how we think about and approach arguments.

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25
What are some fields where the war metaphor is used? Can every battle be won?
- The “war on cancer” has encouraged doctors and patients to view bodies as battlefields. - In the “war on drugs”, addicts who need health-care are recast as enemy combatants. - The “war on terrorism” has fostered the delusion that, with a final push on a battlefield somewhere, it can be won. In reality, not every "battle" can be won/is in our control to be won - might exacerbate a sense of futility instead of empowerment.
26
Elaborate on the metaphor of the "war on cancer" (double-sided)
Negative: War metaphors seemed inapt for describing research or cancer care. If a treatment doesn’t work, if a tumour progresses, patients who have been led to believe that they’re supposed to put up a fight against cancer may blame themselves, mistakenly thinking that they lacked sufficient strength or will, when it’s the treatment that failed. Positive: Goleman (1985): Some researchers are concluding that breast cancer patients, for example, who are openly upset and show a fighting spirit – ‘I’m going to conquer this thing!’ – marshal stronger immune defences against the spread of the disease and are more likely to survive than those who suffer with quiet stoicism.
27
War metaphor: Implications on the increasingly common use of the word 'war'?
Normalising it and de-sensitising speakers to the actual horrors of such conflict
28
Elaborate on describing food as “mayak” in South Korea (when, what, why?)
South Korea 2023: - “mayak” refers to drugs, but is also used as a food label - to describe something addictive/irresistable - It also spilled over to other sectors - mayak sofa, mayak tent, mayak pants - The word draws curious attention precisely because it is taboo - The blase attitude towards drugs is now starting to shift as abuse cases rise, with people finally realising the dangers of using "mayak" to evoke a warm, fuzzy feeling. - In fact, Parliament is considering banning the use of "mayak" in advertising food in South Korea, amid rising pressure from civic groups and concerned parents.
29
What is jargon?
Jargon is the use of difficult words and expressions that are difficult to understand for people not part of the specialised group, ‘the technical vocabulary or idiom of a special activity or group’
30
Purposes of jargon?
Use of jargon is inevitable and important/necessary in the network of occupations and pursuits (hobbies) since the specialised language affords precision (no need for circumlocutions) Shows professional awareness (‘know-how’/expertise/ earned your badge) Shows social togetherness: Shop-talk or when people discuss matters relating to sports cars, motorcycles, sports, computers, etc Use of jargon associated with particular subject areas e.g. NASA-speak: ‘countdown’, ‘all systems go’, ‘lift-off’ Adds variety, pace and sometimes humour to speech
31
Criticisms about jargon?
Jargon is invariably described in negative terms, conveying a source of discontent When the subject matter is one where we feel implicated, and think we have a right to know, and the speaker uses jargon which act as a barrier to our understanding, and/or to confuse or deceive us ‘obscure and often pretentious language marked by a roundabout way of expression and use of long words’ - Seen as impeding comprehension and indicates a lack of clear thinking on the part of the speaker/insecurity
32
What is an ideology?
It is simply a way of describing a set of beliefs and behaviours that are thought of as natural. Everyone has an ideology or worldview The internalising of values takes place over long stretches of time. Language is therefore structured to communicate an ideology
33
What is a dominant/hegemonic ideology?
Natural and normal way of thinking and acting – common sense Things we take for granted
34
Naturalisation of ideologies? Linguist and year?
Naturalisation (Fairclough, 1995): giving to particular ideological representations the status of common sense, and thereby making them opaque, i.e. no longer visible as ideologies.
35
How do ideologies work to make a text persuasive?
When the text makes ‘natural’ assumptions about its reader’s values and beliefs, about what is ‘normal’ or ‘common sense’. A filter/lens through which something is represented according to the values of the ideology
36
What are the two axes in sentences?
Syntagmatic axis: manipulation of word class Paradigmatic axis: manipulation of words within the word class
37
'the loaded lexicon' - explain the concept + which linguist/year? Examples?
Loaded lexicon, Crystal (2003) When a word is highly charged with connotations, it is common to say that the word is ‘loaded’ Connotations are important means of conveying personal attitude and point of view. - slender/thin/skinny - frank/blunt/insolent - killed/murdered/butchered
38
Politeness theory was introduced by _________________ (when?). The theory is based on _______________ (when?) and focuses on _________________________.
Politeness theory was introduced by Brown and Levinson in the 1970s. The theory is based on Goffman's concept of face theory (1967) and focuses on how and why we are polite to others.
39
Brown and Levinson suggest that when we are rude to people or impede their personal freedoms, we commit _____________ acts. They also suggest that cooperation is needed between speakers during social interaction. This is to maintain the face (_____________) of both your own and of the person you are speaking to.
Brown and Levinson suggest that when we are rude to people or impede their personal freedoms, we commit face-threatening acts. They also suggest that cooperation is needed between speakers during social interaction. This is to maintain the face (face saving acts) of both your own and of the person you are speaking to.
40
Appealing to positive and negative face?
When we are appealing to someone's positive face, we want to increase their self-esteem and make them feel good about themselves. When we appeal to a person's negative face, we want to make them feel like they haven't been taken advantage of.
41
Grice's maxims? Explain the concept + year, and how it can be used
GRICE (1975) shows that co-operation is the norm in conversations but that ‘conversational maxims’ can be flouted or otherwise not followed to suggest influence and power. Grice suggested that those with more power, or those wishing to create the illusion of having more power, are more likely to flout Grice’s maxims during conversations. Grice can be applied to any text that is ‘conversational’ in style: ads are often written to ‘speak to us’, for example; many texts imply one half of a ‘conversation’: Grice has very wide application.
42
'unequal encounters' - explain the concept + which linguist/year + contexts which this can be applied to?
FAIRCLOUGH (1989) argues that many interactions are ‘unequal encounters’; that language choice is created and constrained by certain social ‘power’ situations or ‘power type’ discourse of kinds accepted as ‘normal’ for that kind of encounter (power dynamics), e.g. a manager/worker or doctor/patient conversation (or, in a text, the use of stereotypes or other ideological ideas).
43
Synthetic personalisation - explain the concept + which linguist/year?
SYNTHETIC PERSONALISATION (only in advertising) Fairclough (1989) Creating the impression that the writer knows the reader personally through the use of (at least 2 out of 3): 1. Simulated 2-way conversation 2. Pronouns 3. Presupposition
44
What is Taboo Language?
Dozens of lexemes which people avoid using in polite society because they believe them harmful or feel them embarrassing or offensive
45
What can fall under Taboo language?
- Subjects/ideas genuinely perceived as ‘harmful’ (e.g. death and superstition) - Embarrassment (e.g. sex) - Offensiveness/disgust (e.g. fart pee poop) - Other taboo words because society is sensitive to them from time to time (e.g. homosexuality/transgender issues in some Asian contexts)
46
Why do people avoid Taboo Language?
Maxims of Politeness Principles (Leech, 1983): - minimise (all things being equal) the expression of impolite beliefs - maximise (all things being equal) the expression of polite beliefs Rules of Rapport (Lakoff, 1973): Suggests that people speak the way they do in order to gain rapport: - to avoid imposing on others (i.e. to keep a suitable distance) - to give options for response (i.e. to act with deference) - to make the receiver feel good (i.e. to establish friendly relations)
47
What important social functions does swearing (use of taboo/emotive language) have?
Marking social distance: a group of youths displaying their contempt for social conventions by swearing loudly in public or writing obscene graffiti on walls Marking social solidarity: when a group develops identical swearing habits (in-group swearing norms)
48
What are euphemisms and why are they used? What does a euphemism do?
Euphemism: an expression which refers to the taboo topic in a vague or indirect way Using euphemisms reduces the possibility of offending/distressing others with certain direct expressions Backgrounds negative aspects & highlights positive aspects
49
What is doublespeak?
Blend of newspeak + doublethink from George Orwell’s 1984 Evasive, ambiguous language usually used by people in power intended to deceive/ confuse/ hide realities Usually semantic distortion by public officials, candidates for office, political commentators, all those who transmit through the mass media such as commercial propaganda
50
What is Management speak? Examples?
Managementspeak/Gobbledygook Typically used to make something more impressive than it is Commonly used by businesses and governments for their own advantage Many of the terms are used to avoid directly presenting the unpleasant reality - Efficiency gains: savings gained from retrenching staff/job losses - Rightsizing: downsizing
51
What euphemisms do in politics + examples?
Helps make questionable ideas or issues more palatable and ‘normal’ Creating a ‘positive’ reality e.g. genocide: ethnic cleansing, disarming (weapons) [seen as surrendering]: decommissioning [seen as more neutral]
52
What are dysphemisms?
Dysphemisms do the opposite of euphemisms: they highlight negative aspects & background any positive association
53
Speech given by former American president George W. Bush, 2001, in response to 9/11 attacks?
"...enemies of freedom committed an act of war against our country. Fellow citizens, we’ll meet violence with patient justice..." - ‘act of war’: dysphemism for 9/11 attacks What it does: highlight negative & shifts events into a legal frame, as act of war has a specific meaning in international law + establishes a legal right of aggressive response - ‘patient justice’: euphemism for violence, rather than a language of revenge
54
Euphemism treadmill - explain the concept + linguist/year + example?
Pinker, 1994 The new term adopts the negative connotation of the old term → euphemisms not effective Crippled --> disabled --> differently abled The euphemism treadmill shows that concepts, not words, are in charge: give a concept a new name, and the name becomes coloured by the concept; the concept does not become freshened by the name.
55
Political Correctness/Verbal Hygiene? Explain the concept + which linguist/year?
Verbal hygiene (Cameron, 1995): A desire to conform to prescriptions and proscriptions about what constitutes ‘proper’, ‘correct’ and ‘acceptable’ usage in a range of contexts
56
PC language examples (good and bad?)
The aged vs senior citizens The blind vs visually impaired Blacks vs African Americans Underdeveloped countries vs developing countries For the ‘outsiders’, such lexical changes are often seen as word-mongering, substituting one euphemism for another because the concept itself is uncomfortable. This dismissive attitude is reflected in exaggerations and constructions that are an obvious source of humour. Ugly vs cosmetically different Short vs vertically challenged
57
What are the two views on PC language?
May have at its heart a concern with what we could call representational justice (the desire to use language such that it doesn’t discriminate or demean). (But it starts with a group that is discriminated against.) Others argue that PC is an imposition of authority, a command to speak (and perhaps think) in a particular way.
58
What is 'officialese'?
Language of official documents and statements that are excessively formal, obscure and difficult to understand Style of language used in some official statements, often criticised for its use of polysyllabic jargon and obscure, pretentiously wordy phrasing Government administrators are said to use manipulative techniques by devising new labels and euphemisms (e.g. doublespeak)
59
What is the effect of 'officialese'?
Effect: Makes language difficult to understand results in denying easy access to meaning Reinforces or imposes the language user’s power over the recipient - maintain and/or expand their power
60
What is 'legalese' and why is it used?
Language used for legal writing that is deliberately made difficult for laypeople to read and understand - excluding those who are not legally trained - not schooled in legal knowledge - exclusion of individual power to act legally without a proxy BUT ALSO, - to make things precise and clear - to be less ambiguous to avoid misinterpretation
61
Why is legalese problematic?
The lack of comprehensibility in legal documents becomes a problem especially when understanding of the legal content in private (e.g. contracts) and public matters (e.g. laws, esp. in democracies where the populace is perceived as both responsible for and subject to the laws)
62
Trump presents himself as the _________ (and Americans as the _________________).
Trump presents himself as the saviour (and Americans as the innocent victims of hostile enemies).
63
What are some images of victimhood that Trump has used? What is the effect?
INAUGURATION SPEECH: - Referred to “mothers and children trapped in poverty” and “young and beautiful students deprived of all knowledge.” - “The jobs left” and “rusted out factories scattered like tombstones across the landscape of our nation” were anthropomorphizations (personifications??). - At the joint press conference with the British prime minister Theresa May, Trump argued that the American “border is soft and weak.” In these quotes, jobs and factories appear as human victims who can emigrate and die, while the American border is seen as a defenceless and even a feminine figure that seeks protection.
64
What are some images of Trump as saviour that he used? What is the effect?
INAUGURATION SPEECH: - “I will fight for you with every breath in my body—and I will never, ever let you down.” Superlative terms: determiners like “every” and adverbs like “ever” and “never” expresses absoluteness and heroic qualities - “The time for empty talk is over, now arrives the hour of action.” Imperative tone: human beings are conditioned to downplay and belittle the significance of speech by contrasting it to action (hence the saying “action speaks louder than words”) - “This American carnage stops right here and stops right now.” Metaphor: “American carnage” → “Carnage” is a word loaded with meanings and visuals that are unusually strong
65
What are some language Trump uses to describe US' victimisers?
INAUGURATION SPEECH: - Direct America’s anger toward the political elite: “Washington flourished—but the people did not share in its wealth.” By contrasting the affluence of “Washington” with the struggles of the rest of America, Trump could attack the political elite without condemning the business elite to which he belongs. Metonymy: a rhetorical device when speakers replace governments with their capital cities or with country - Trump used “they” and “their” in the context of the political elite, and “you” and “our” for Americans to create a victim/victimizer set-up. Personal pronouns: “they” and “them” and the possessive form “their” are widely used to present particular groups or communities as hostile or alien
66
Bureaucratese: (linguist, year?) _________ of language used by bureaucrats Many features of bureaucratese are said to be ___________
Bureaucratese (Charrow, 1982) Obscurity of language used by bureaucrats Many features of bureaucratese are said to be “counterproductive”
67
Linguistic analysis reveals that the frequent cause of confusion for the recipients (the public) is that the bureaucrats ___________________________________ A pragmatic feature of bureaucratic language is a built-in assumption that all_______________________, just as many other types of jargon _____________________.
Linguistic analysis reveals that the frequent cause of confusion for the recipients (the public) is that the bureaucrats often do not try to offer an explanation or context A pragmatic feature of bureaucratic language is a built-in assumption that all readers/listeners are familiar with the various contexts, just as many other types of jargon presuppose a shared world view.”
68
Requirement of readers/users of documents to..... Layout of forms.... Linguists/year?
Requirement of readers/users of documents to refer to, use or produce other documents/information that users do not usually keep or even have access to (Sarangi & Slembrouck, 1996) Sarangi & Slembrouck (1996) Layout of forms greatly limits the client’s activity in that it does not allow clients to tell a whole story Boxes, dotted lines, multiple choice questions, pre-formulated answers, limited space (e.g. six-letter spaces to fill in date of birth) serve to neatly package the client’s case From a bureaucrat’s point of view, this facilitates the efficiency of processing information
69
Study of technostrategic language used in US nuclear industry (Nukespeak) - explain the concept + linguist/year?
Nukespak: Cohn, 1987 Reinforced the particular perspective that nuclear weapons are safe Identified use of abstractions and euphemism: clean bombs, counter value attacks, collateral damage, surgically clean strikes Use of sexual metaphors – penetration aids, releasing 70 to 80 percent of our megatonnage in one orgasmic whump, pat the missile, irresistible because you get more bang for the buck The ‘angle of telling’ embodied in such modes of presentation makes it easier to ignore the human cost of nuclear war.
70
Labelling of crimes as "terrorist acts" or people as "terrorists"? Linguist/year?
Under the PATRIOT Act, the semantics of terms like “terrorist” and “terrorism” has been extended significantly (Lynch, 2006) Innocent people are sometimes mislabelled as “potential terrorists” if they are reported to have taken part in anti-war demonstrations, or to have made large withdrawals of cash, which are registered as “unusual transactions” by financial institutions. Also “anti-terrorism” laws have been effectively used against street gang members, reckless plane travellers, or drug users, dealers and producers