Paper 2: Section C - Research Methods Flashcards

(170 cards)

1
Q

What are the features of science

A

Theory construction
Hypothesis testing
Empiricism
Paradigms
Replicability
Objectivity
Falsifiability

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2
Q

What’s theory construction

A

Process of developing an explanation for the causes of behaviour by systematically gathering evidence and then organising this into a theory

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3
Q

What are the two methods of developing a theory

A

Inductive and deductive reasoning

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4
Q

What’s inductive reasoning in reference to theory construction

A

Step 1: make a specific observation
Step 2: recognising a pattern that can be generalised/tested
Step 3: draw a general conclusion or theory

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5
Q

What’s deductive reasoning in reference to theory construction

A

Step 1: find existing theory
Step 2: create hypothesis
Step 3: perform an experiment to collect data to confirm or deny theory

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6
Q

What’s empiricism ?

A

Position that factual knowledge can only come from our experiences with the world.

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7
Q

What’s hypothesis testing

A

A theory should produce statements (hypothesise) that can be tested and proved to be correct or not

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8
Q

What’s the process of hypothesis testing

A

Step 1: state the hypothesis
Step 2: conduct experiments
Step 3: choose statistical test
Step 4: drew conclusion about population

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9
Q

What are the two types of hypothesise

A

Null and alternate

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10
Q

What’s an alternate hypothesis

A

Predicts a significant difference or relationship between variables

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11
Q

What are the two types of alternate hypothesis

A

One tailed/directional- there previous evidence suggesting a possible outcome

Two tailed/non directional- no previous evidence meaning it doesn’t suggest a possible outcome

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12
Q

How to write a hypothesis

A

Step 1: establish variables
Step 2: operationalise the variables (clearly define variables in how they are measured)

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13
Q

What’s a null hypothesis

A

Predicts no significant effect or relationship between variables

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14
Q

Example of how to structure an alternate hypothesis

A

There is a significant difference (experiment) / relationship (correlation) between x and y

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15
Q

Example of structure of a null hypothesis

A

There’s no significant relationship (correlation) / difference (experiment) between x and y

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16
Q

What’s a paradigm

A

Set of shared assumptions and agreed methods within a subject discipline.

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17
Q

What’s replicability

A

Extent to which scientific procedures and findings can be repeated by other researchers

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18
Q

What’s objectivity

A

All personal bias are minimised so doesn’t influence research process

Something that is based on factual, unbiased analysis

Not open to interpretation

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19
Q

What’s falsifiability

A

Principle that a theory cannot be considered scientific unless it admits the possibility of being proved untrue

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20
Q

What are the 4 types of data

A

Quantitative
Qualitative
Primary
Secondary

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21
Q

What is quantitative data and what are the strengths and weaknesses of using this data

A

Numerical and can be measured and quantified

Strengths: easy to analyse and compare data, more objective
Weakness: lacks detail

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22
Q

What’s qualitative data and what are the strengths and weaknesses of using this type of data

A

Non numerical and provide in depth descriptive detail

Strengths: rich detail so fuller expansion on data making it more meaningful
Weakness: subjective (open for opinion) , more difficult to analyse and compare data

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23
Q

What’s primary data and the strengths and weaknesses of using this type of data

A

First hand info by researcher that’s solely used for the specific study

Strength: fits the research purpose
Weakness: cost money to carry out research, take longer to obtain data

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24
Q

What’s secondary data and what are the strengths and weaknesses of using this type of data

A

Research that’s already been found and collected by someone else and then use these findings in own research

Strength: doesn’t cost a lot of money, less time consuming in gathering data
Weakness: quality in research can vary, data could be outdated or incomplete

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25
What’s meta analysis
A study that aims to make conclusion using lots of similar studies combined Uses secondary data
26
What is ethics
A set of moral principles
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What’s BPS code of ethics
A code all people must follow to test ethically correct
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What are all the ethical considerations
Informed consent Right to withdraw Confidentiality Deception Protection of participants Debriefing
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What’s informed consent
Require consent from participant when they find out what they’re getting into
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What’s right to withdraw
Participants are allowed to leave the study/research when they want
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whats confidentially
Making sure participant data is anonymous
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What’s deception
Participants don’t know the true aims of the study to reduce demand characteristics to get valid results
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What’s protection of participants
Participants are protected from physical and psychological harm
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What’s debriefing
Making sure participant at the end of the study knows the true aims of the study and there’s an overall summary of the experiment
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What’s population
Entire group of individuals whom research is about
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What is a sample
Smaller group selected from population to represent larger group
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What are the 5 sampling techniques
Random Systematic Stratified Opportunity Volunteer
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What’s random sampling and the strengths and weaknesses
Everyone has equal chance at being selected to be part of the study
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What’s systematic sampling
Every Nth person gets selected
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What’s stratified sampling
Participants divided into groups based of similar characteristics then they get picked randomly
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What’s opportunity sampling
Participants who are easily accessible and are willing to take part
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What’s volunteer sampling
Individuals self select to be part of study
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What’s a sampling technique
Method used to select participants from a population to take part in research
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What’s bias
When certain groups in research are over or under represented within the sample selected
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What’s generalisability
Extent to which findings and conclusions from an investigation can be broadly applied to population
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What’s a pilot study
Small preliminary studies that replicates main study to see if there’s errors that need to be changed
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What’s an extraneous variable
Other variables that isn’t the independent variable that could have an impact on dependant variable
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What’s a confounding variable
Specific type of extraneous variable Varies systematically with IV Provide alternate explanation for results Hard to control
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What’s participant variables
Individual differences between participants in study Could affect outcome of result E.g age, gender, intelligence
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What’s participant reactivity
Tendency for participants to read cues from research environment or researcher and change their behaviour
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What’s demand characteristic
Participant read a cue and figure something out about the aim of research Change behaviour to either please or displease the aim of research
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What’s social desirability bias
People present themselves in favourable light to be viewed positively by others
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What’s situational variables
Controlling the settings of where experiment takes place E.g light intensity, temperature, sound levels
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What’s researcher variables / investigator effects
Factors such as research behaviours, appearance, gender that could affect participants response
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How to control for participant variables
Experimental designs: - repeated measures design meaning participants experience all conditions and are compared Random allocation: - assign participants to different groups randomly
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How to control demand characteristics
1.Single blind procedure- participant not aware of aims of study only researcher is 2.Double blind procedure- neither researcher interacting with participant and the participant know aims of study 3.Deception- mislead participants of true purpose of study 4.Unobtrusive methods- collect data without interacting with participant 5.Placebos- any effects are due to treatment not participants expectation. Participants don’t know if they have placebo or drug.
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How to control social desirability bias
Confidentiality and anonymity- reduce pressure to conform to societal norms and encourage honest answers
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How to control for investigator effects / researcher variables
1.Counterbalancing- control order effects( boredom,tiredness,practice), participants exposed to conditions systematically 2.Randomisation- random methods to order or select elements in experiments 3.Standardisation- make sure all participants go through same condtions 4.Double blind procedure- researcher interacting with participant unaware of aims of study and also participants
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What’s reliability
Measure of if something stays the same / consistent
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What are the two type of reliability
Internal External
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What’s internal reliability
Internal consistency of a measure
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What’s external reliability
Assess consistency of a measure from one use to another
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What are the three tests of reliability
Inter-observer Split half Test retest
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What’s inter-observer reliability
Assesses internal reliability Different observers agree on something when assessing behaviour
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What’s split half reliability
Assess internal reliability of a measure Data is split randomly and compared
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What test retest reliabilty
Assess external reliability Check consistency over time Involve testing same participants
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How to improve reliability
Standardisation Pilot testing Training researchers
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What’s validity
Wether something measures what it’s supposed to measure
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What’s internal validity and what are the three types
Whether results are actually due to a manipulation in the IV Face validity Concurrent validity Construct validity
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What’s face validity
Type of internal validity The extent to which a test appears to measure what it intends to
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What’s concurrent validity
Type of internal validity Whether a measure is in agreement with another pre existing measure that has been validated to test for the same thing
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What’s construct validity
Type of internal validity Whether a measure successfully measures the concept it is supposed to measure
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What’s external validity and the three types
Whether data can be generalised to external situations outside of the research environment they were gathered in Ecological validity Population validity Temporal validity
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What’s ecological validity
Type of external validity Extent in which data is generalisable to the world based on conditions research is conducted under and the procedures involved
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What’s population validity
Type of external validity The extent to which results from a sample relate to the general population
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What’s temporal validity
Type of external validity Extent to which results from one time point relate to another time point
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How to improve internal validity
Construct: - standardised procedures - pilot testing - eliminate confounding variables - random allocation Concurrent: - use different methods to measure same construct and ensure they produce similar results and compare new measures with established, validated measures to see if they are testing the same construct
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How to improve external validity
Ecological validity: - measure behaviours in natural settings - use tasks and procedures that closely mimic real life scenarios - use unobtrusive methods to reduce demand characteristics Temporal validity: - conduct research over long period of time to observe the validity of findings over time Population validity: - use large sample sizes to increase representativeness of population
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What are the types of experiments
Lab Field Natural Quasi
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What’s a lab experiment and what’s the strengths and weaknesses
Controlled environment IV manipulated by researcher DV is measured with control of extraneous variables Strength: high control over extraneous variables increase validity, standardisation, replicability Weakness: lack ecological validity, increase likelihood of demand characteristics
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What’s a field experiment and the strengths and weakness
Natural environment Less control over extraneous variables Strengths: high ecological validity, reduced demand characteristics Weakness: difficult to control extraneous variables, hard to replicate
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What’s a natural and quasi experiment and their strength and weakness
Natural: use real life environments, IV not manipulated by researcher, DV is measured by decision of researcher, less control of environment Quasi: controlled environment, IV not manipulated by anyone it just naturally exists, effect of DV is recorded by researcher and controlled Strength: high in ecological validity - real world issues, no manipulations Weakness: rare to access, lots of confounding variables
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What are the three experimental designs
Repeated measures Independent measures Matched pairs
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What’s a repeated measure and its strength and weakness
Participants take part in all conditions Own results are compared Strength: less people to gather, less participant variables Weakness: order effects may be problem, likely to guess aim of study
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What’s an independent measure
Participant only take part in one condition Results compared against others results Strengths: order effects no problem, reduce demand characteristics because less likely to figure out aim of study Weakness: need to obtain more people, likely more participant variables
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What’s matched pair design
Participants are matched with another participant based on similar variables ( gender, age, race ) They then are placed in different conditions then results are compared Strength: order effects no problem, limit participant variables, less likely to guess aim of study Weakness: more time consuming, not fully control participant variables
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How is a histogram set up
Bars touch the axis and each other Shows data is continuous X axis made of equal sized intervals of single category Y axis represents the frequency within each interval
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What are the different types observation
Naturalistic Controlled Covert Overt Participant Non participant Structure Unstructured Event sampling Timer sampling
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What’s naturalistic observations and strengths and weakness
Observing participants in natural environment Strength: behaviour of participant more truer, increase external validity Weakness: replication is more difficult = less reliable, little control over other variables = lower internal validity
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What’s controlled observation and strength and weakness
Participants observed in a structured environment Strength: allow to focus on particular behaviour so more able to replicate Weakness: participant may act differently then usual = decrease external validity
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What’s overt observation and the strengths and weaknesses
Participant aware they are being observed Weakness: likely to alter behaviour increase demand characteristics = decrease validity Strength: reduced ethical issues as informed consent gained
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What’s covert observation and strengths and weakness
Participant doesn’t know they’re being observed Strength: behaviour more natural increase validity Weakness: more ethical issues such as invasion of privacy, informed consent, deception
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What’s participant observation and the strengths and weakness
Researcher become part of group being studied Strength: participant less aware of researchers presence so behaviour more natural increasing validity, insider insight = increase validity Weakness: objectivity reduced more chance of researcher bias, difficult to monitor and record behaviour in an unobtrusive way
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What’s non participant observation and the strengths and weaknesses
Researcher observe participants form a distance Not involved with participants Strength: more objective as observer removed so is at physical and psychological distant Weakness: observe may misinterpret communications in group as they are an outsider may reduce validity
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What’s structured observation and strength and weakness
Researcher use predetermined checklist to observe/ record behaviour Strength: collecting data is easier and more systematic, likely quantitative data so easy to analyse and compare, inter observer reliability easier to establish Weakness: some behaviours in checklist may not be important, quantitative data may lack detail
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What’s unstructured observation and its strenght and weakness
Researcher record behaviour say they occur No framework to go off Strength: provide more in depth and detailed results Weakness: produce qualitative data many me more difficult to analyse, greater risk of observer bias
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What’s event sampling and the strengths and weakness
Behaviour is recorded everytime it happens Strength: useful if behaviour occurs infrequently and may be missed by timed sampling Weakness: if behaviour is too complex observer may overlook important details
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What’s time sampling and the strengths and weaknesses
Behaviour is recorded at timed intervals Strength: reduce number of observations needed- making it easier to manage if theirs lots of behaviour going on Weakness: if behaviour is recorded may not be representative of overall behaviour
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How is a bar chart set out
Data divided into categories Categories are on x axis Frequency/amount is on y axis Bars are separate to show dealing with diff categories
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What’s an open question and the strengths and weakness
Allow individual to respond in their own words in as much or little detail Qualitative data Strength: data rich in detail can help understand behaviour fully = more valid understanding, participant less likely to feel frustrated as they can answer more honestly and in depth Weakness: data is difficult to analyse and it cannot be statistically compared
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What’s a closed question
A respondent has to choose from predetermined answers Quantitative data
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What’s forced/fixed choice questions and the strengths and weaknesses
Type of closed question Provide respondent limited answers to choose from Strength: easy to analyse so more objective, easier to compare Weakness: data has narrow range and lack quality of open ended data therefore lack validity, answer may not reflect participants true feelings
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What’s a likert scale question and strengths and weaknesses
Type of closed question Respondent chooses their level of agreement on a statement Strength: data easy to analyse and compare in objective way, allow to show person level of agreement give more detail. Weakness: participant may show central tendency bias and stick to middle
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What’s a semantic differential question and the strengths and weaknesse
Type of closed question Ask participant to rate a concept on a scale between 2 bipolar adjectives Strength: easy to analyse, more detail about their attitude towards a topic Weakness: central tendency bias, respondent may interpret values on scale differently (subjectively)
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What’s a rating scale question and the strength and weaknesse
Type of closed question Ask respondent to rate themselves on specific attribute Strength: data can be compared, gives more insight to behaviour Weakness: central tendency bias, the values on the scale may be subjective
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Strengths of questionnaire
Relatively cheap Quick way to gather large amounts of data Questionnaires are private so more honest answers
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Weaknesses of questionnaires
Social desirability issues Response rates of questionnaire could be low so lack generalisability Questions may be poorly designed Responding can’t get clarification if they don’t understand question = reduce validity
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What are questionnaire do’s
Brief participants Ensure how data will be used Ensure questions are not complicated
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What are questionnaire don’ts
No overlapping or few choices Don’t ask personal details Don’t include technical or vague terms
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What a structured interview and the strengths and weaknesses
Follow predetermined set of questions in specific order Strength: structure mean results can be checked for reliability, all participant answer same questions so easier to conduct an object analysis Weakness: doesn’t allow expansion in answer so reduce validity, respondent may feel frustrated so answer may lack ecological validity
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What’s a semi structured interview
An interview where there is a guided framework of topics or questions. There’s a sense of flexibility in how the questions are asked.
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What’s are the strengths and weaknesses of semi structured interviews
Strength: -interviewer can use follow up questions to find more info so more in-depth answers Weakness: -require highly trained interviewer so more costly -lack of replicability
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What’s an unstructured interview
There’s no specific set of questions but there is a set topic which allow for conversational open ended interaction
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What’s the strengths and weakness of an unstructured interview
Strength: - increase ecological validity - participant show less sign of demand characteristic coz they are able to freely talk Weakness: - time consuming - not possible to replicate - difficult to compare data
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What are the three types of interviews
Structured Semi structured Unstructured
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What are the diff types of questions in a questionnaire
Open Closed: - forced/fixed choice - likert scale - semantic differential - rating scale
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How are interviews recorded ?
- Taking notes during interview - Taking notes after interview - Tape recording
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What are the strengths and weaknesses of taking notes during interview
Strength: - prevent detail of response being lost through forgetting Weakness: - detail still can be lost due to timings as you wouldn’t want note taking to disrupt interview - lower ecological validity as participant could show demand characteristic
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What are the strengths and weaknesses of note talking after interview
Strength: - won’t disrupt the interview - answers will be more valid and authentic Weakness: - detail of response maybe lost through forgetting
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What are the strengths and weaknesses of using a tape recorder during interview
Strength: - increases validity, no detail lost through transcribing - unobtrusive method so shouldn’t create discomfort or affect responses Weakness: - cannot record non verbal details
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What are the strengths and weaknesses of using interviews
Strength: - participants can freely express themselves - detailed info obtained - researcher can clarify significance of info provided Weakness: - time consuming - costly to train interviewers - great chance of investigator effects affecting response - self report data less valid due to influence of social desirability
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What are the strength and weaknesses of self reports
Strength: - researcher can gather detail in participants thoughts and feelings Weakness: - subject to social desirability
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What’s a self report
Anyway of getting data where asking person what they think about certain things
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What’s a correlation
- A statistical technique used to determine relationship between two or more co variables - allow researchers to understand if variables are related without implying causation
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What’s a correlation coefficient
The strength and direction of a correlation Ranging from -1 to 1 -1 = strong negative correlation 1 = strong positive correlation
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What are the features of a case study
- used to analyse abnormal individuals or events - normally done on one person or very few - obtained qualitative data - done over long periods of time - family accounts are sometimes used
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What’re the strength and weaknesses of case studies
Strength: - rich yield of data - depth of analysis can bring high levels of validity - data collected may lead to interesting findings that may conflict with existing theories, stimulating new pathway of research Weakness: - little control over variables - difficult to establish causation - small sample size so less generalisable - poor reliability due to being done in nature so hard to repeat
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What’s content analysis
Method used to quantify qualitative data
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What’s the process of content analysis
1. Find partner or multiple 2. Each person individually reads or watches the material and identify possible categories 3. Categories are then agreed on 4. Each person go away and then rereads material and tally up when category is presented 5. Frequency tallied up by each researcher then they are compared
130
What’re the strength and weaknesses of content analysis
Strength: - useful to gather data from wide range of areas - any data has high ecological validity as participant is talking abt their feelings or real life experiences - it’s reliable due to being able to be repeated using same coding units Weaknesses: - time consuming to carry out - transforming qual into quant data may be biased by researcher so maybe less objective
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What’s thematic analysis
- Qual to qual method which identifies, analyses and reports patterns within data - These patterns then grouped into themes to define qual piece
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What’s the process of thematic analysis
1. Data read by at least 2 researchers repeatedly to identify codes 2. Data read and reread until all codes are identified 3. Codes arrive between researchers are compared to see if similar ideas were found 4. Researchers reflect on codes with each other as they may then develop into broader categories 5. Define and name the themes so can be applied to new set of data to check for validity 6. Report is then written up using examples of quotes that best represent the themes
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What are the strength and weaknesses of thematic analysis
Strength: - richness of data is not lost - checks concurrent validity of themes by applying them to another piece of data that’s similar topic Weakness: - lacks objectivity - prone to subjective interpretation
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What is a level of measurement
Refer to the diff ways data measured can be classified and quantified
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What are the diff levels of measurement
Nominal data ordinal data Interval/ratio data
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What is nominal data
Frequency data Data is categorised without specific order It’s qualitative and categorical It’s descriptive stat is a mode E.g Gender, blood type, colours
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What’s ordinal data
Data presented in rank order Acknowledges there’s relationships between variables It’s descriptive stat is a median E.g Class ranks, Likert scales
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What’s interval/ratio data
Quantitative Has fixed units It’s descriptive stat is a mean E.g IQ score, temperature
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What’s the strengths and weaknesses of nominal data
Strength: - easy to collect and organise - basic categorisation without need for specific order Weakness: - lack of order and quantitative value: limits statistical analyses that can be performed
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What’s the strength and weaknesses of interval/ratio data
Strength: - rich stat analysis Weakness: - assumes equal intervals between measurements which may not be accurate can lead to misleading conclusions
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What’s measures of central tendency
Term for any measure of the average value in data set
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What’s a mean
Arithmetic average Calculated by adding up all values in set of data and dividing by number of values
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What’s a median
The middle value in set of data when values ordered lowest to highest
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What’s a mode
Most frequent value in set of data
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What’s the strength and weakness using the mean
Strength: - representative as it uses all values in data set - best for normal distributions without outliers ( interval/ratio ) Weakness: - susceptible to influence of outliers - not suitable for skewed data
146
What’s strength and weaknesses of using the median
Strength: - less affected by outliers and skewed data - best to use for skewed data when theirs outliers or when mean isn’t appropriate ( ordinal data ) Weakness: - may not be representative of the rest of values so statistic may not be meaningful - less sensitive than mean
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What’s the strength and weaknesses of using the mode
Strength: - useful with categorical data to undertand common category ( nominal ) Weakness; - not unique - issue may be caused when 2 or more values share highest frequency
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What are the three types of distributions
Normal Positively skewed ( right ) Negatively skewed ( left )
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What’s normal distribution
Symmetrical and bell shaped Mean, median, mode are equal and at the centre
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What’s positively skewed distribution
Asymmetrical with long tail on the right Mean greater than median which is greater than mode
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What’s negatively skewed data
Asymmetrical with long tail on the left Mean is less than median which is less than mode
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What’s measure of dispersion
Measure of spread or variation within data set
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What’s the range
Subtraction lowest value from highest and adding one as a mathematical correction
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What standard deviation
How much on average each score deviates ( moves away ) from the mean
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What’s strength and weaknesses of using the range
Strength: - useful for quick and basic measure of dispersion in interval ratio data - quick and easy to calculate Weakness: - vulnerable to extreme score
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What’s the strength and weakness of using standard deviation
Strength: - best used for interval/ratio data that are normally distributed - accurate idea of how data is distributed as it takes into account all values so more representing of group variation - not affected by extreme values and useful for comparing variability between different datasets Weakness: - assumes normal distribution - sensitive to outliers which can inflate it - only used with data where IV is plotted against frequency of it
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What does a low and high standard deviation mean
High = there’s a large variety in scores in data set further away from mean Low = scores are clustered around the mean
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What are inferential statistics
- Used to interpret research findings and determine if results are due to chance or are significant - used to make inferences abt population based on sample - used to test hypothesis
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What is probability
Likelihood of an event occurring P value < 0.05 = significant meaning results are less than 5% due to chance
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What are the two types of inferential statistical tests
Parametric Non parametric
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What’s a parametric test and the ads and disads
Assumptions: Data is normally distributed Variances are equal across groups Data is at the interval or ratio level ADS: - more powerful than non parametric tests when assumptions are met - allow for more detailed inferences abt population parameters DISADS: - not suitable when data does not meet the assumptions
162
What’s a non parametric test and the ads and disads
Assumptions: - Few or no assumptions abt data distribution - used with ordinal or non normally distributed interval data ADS: - more flexible with fewer assumptions abt data - useful for small sample sizes or ordinal data DISADS: - less powerful than parametric tests when parametric assumptions are met - limited in detail they can provide abt population parameters
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How to choose stats test
1. Is study a test of difference or correlation 2. If difference, is it a repeated or independent measure 3. Determine the level of measurement of DV
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What test would you use for nominal data
Difference : Independent measures - Chi squared Repeated measures - Sign test Correlation : Chi squared
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What test would you use for ordinal data
Difference: Independent measure - Mann Whitney U Repeated measure - wilcoxon test Correlation: Spearman’s rho
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What test would you use for interval/ratio data
Difference: Independent measure - unrelated t test Repeated measures- related t test Correlation: Pearson’s product moment
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What are the two types of errors
Type 1 (false positive) Type 2 (false negative)
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What’s a type 1 error
- Occurs when we null hypothesis is rejected mistakenly when it’s actually true - Reducing significance level lowers chance of this type of error
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What’s a type 2 error
- Occur when wrongly accept the null hypothesis when alternative is true - larger sample sizes reduce chance of this type of error
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How to set out a psychological report
1. Title 2. Abstract 3. Introduction 4. Method 5. Results 6. Discussion 7. References 8. Appendices