Part Three Flashcards
What is a social graph?
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Part 1
A.
A mapping of all significant online social relationships
B.
An online graph of online social media as the relationships intermingle.
C.
A mapping of online social/retail relationships
D.
A mapping of all significant online retail relationships
E.
an online graph that shows which persons have multiple accounts on more than one social media site
A
________ is the market leader in cloud-based CRM systems.
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Part 1
A.
Oracle
B.
Salesforce.com
C.
Google
D.
Microsoft
E.
MySQL
B
Which item below would be considered direct goods?
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Part 1
A.
Maintenance supplies
B.
Paper for office use
C.
Items bought directly from the supplier
D.
Sheet steel used for auto body construction
E.
Items bought directly from the manufacturer
D
______________________ allow multiple decision makers to collaborate, often anonymously and at different times and different locations.
A.
Reporting systems
B.
Knowledge management systems
C.
Group Decision Support Systems
D.
Data-mining systems
E.
Expert systems
C
A person’s clicking behaviour on the web is termed their __________________.
A.
mouse trails
B.
clickstream
C.
webstream
D.
link journey
E.
web tracks
B
A comprehensive CRM package contains modules for ________ and _______ relationship management.
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Part 1
A.
distributor; service
B.
service; employee
C.
partner; employee
D.
partner; distributor
E.
partner; promotion
C
If the data warehouse is the __________________ in a supply chain, then a data mart is a _________________ in a supply chain.
A.
distributor; retail store
B.
product; retail store
C.
retail store; distributor
D.
distributor; product
E.
retail store; product
A
Users of a data mart are ________________________.
A.
database administrators
B.
suppliers
C.
data management experts
D.
customers
E.
analysts for a given business function
E
One recurring problem in supply chain management is when information about the demand for a product gets distorted as it passes from one entity to the next across the supply chain. What is this called?
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Part 1
A.
Value chain distortion
B.
Demand distortion
C.
Supply distortion
D.
PSCM (product supply chain management) distortion
E.
The bullwhip effect
E
Managers often maintain a(n) ________ as a buffer during unforeseen events.
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Part 1
A.
safety stock
B.
database backup
C.
inventory multiplier
D.
just-in-case inventory
E.
support chain
A
_____________________ is criticized because it adds to excessive data collection, is expensive, and occasionally results in predictions that do not stand the test of time.
A.
Market-basket analysis
B.
Big Data
C.
Regression analysis
D.
Unsupervised data mining
E.
Custer analysis
B
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Part 1
Customer relationship management applications that track campaign data are related to the ________ aspect of customer relationships.
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Part 1
A.
processing
B.
business intelligence
C.
marketing
D.
service
E.
sales
C
An OLAP report has ______________________________.
A.
dimensions
B.
measures and averages
C.
measures and dimensions
D.
measures
E.
averages
C
If a Web site changes its prices based on the demand characteristics (e.g., concert tickets), this would be an example of ________.
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Part 1
A.
dynamic pricing
B.
organizational pricing
C.
Web pricing
D.
bit pricing
E.
digital pricing
A
A(n) ________ is an Internet business model that sells products directly to consumers or to individual businesses.
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Part 1
A.
content provider
B.
community provider
C.
market creator
D.
portal
E.
e-tailer
E
