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10 Life Orientation > Personal brand > Flashcards

Personal brand Flashcards

1
Q

What is your personal brand?

A

Your reputation and credibility. It’s what people say about you when you’re not in the room

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2
Q

Why is your personal brand are use for tool?

A

It helps you develop your understanding of yourself and to manage the image that you put out into the world

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3
Q

What are two ongoing processes?

A

Self-awareness and self development

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4
Q

Why should self awareness and self development be viewed as a tool kit?

A

To get to know yourself better and to reflect on who you would like to become

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5
Q

What should one see their personal brand as?

A

A work in progress

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6
Q

Why can being a perfectionist slow us down?

A

The fear of Phalia is so great

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7
Q

What is the essential part of our life?

A

Failing and learning from my mistakes

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8
Q

What was one avoid?

A

Trying to create a perfect brand

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9
Q

Find personal brand

A

A unique combination of skills, experiences and traits that make you who you are

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10
Q

Name the benefits of having a well formed personal brand

A
  1. Increased confidence
  2. Creditability – achieved through connections between you and your brand
  3. Leave an impression on people
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11
Q

What does developing your personal brand mean when it is not perfect all the time?

A

Actively working towards becoming the person you want to be well having fun and being genuine

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12
Q

What does authenticity mean?

A

Being true to who you are

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13
Q

What is your authentic self?

A

The best brand you can create

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14
Q

Name of the various ways you can proactively develop your personal brand

A
  1. How and what you communicate
  2. Actions habits and attitude
  3. How do you present yourself
  4. How do you spend your time
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15
Q

What does a business brand define?

A

The company and what they believe in

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16
Q

How are businesses and personal brand is the same?

A

They inform others of who or what is being promoted and what makes them unique

17
Q

Who created the fascination advantage?

A

Sally hogshead

18
Q

What is the fascination advantage?

A

Contains interesting and useful terminology to capture your personal brand in a few words

19
Q

Who is your primary advantage of the fascination advantage?

A

Captivates the people around you and why they buy into believe what you saying

20
Q

What is the secondary advantage of fascination advantage?

A

Hey supportive role for your primary advantage

21
Q

What is an archetype?

A

The combination of your top two advantages – how the world sees you when you’re at your best

22
Q

List the seven advantages of an archetype

A
  1. Innovation
    2 passion
  2. Power
  3. Prestige
  4. Trust
  5. Mystique
  6. Alert
23
Q

What does innovation refer to?

A

Speak the language of creativity. It gives the man advantage when old solutions do you not work

24
Q

What does passion refer to you?

A

Speaks the language of relationship. Their ability to forge relationships build white networks

25
Q

What does power refer to?

A

Speak the language of confidence. They inspire others the big goals

26
Q

What does prestige refer to you?

A

Speaks the language of excellence. Their personal and professional angel always to get better and exceed expectations

27
Q

What does trust refer to?

A

Speak the language of stability. Their consistency gives them an edge

28
Q

What does mystique refer to?

A

Language of listening. They’re going to think before they speak

29
Q

What is alert?

A

Speak the language of details. When details matter they have an advantage

30
Q

When can you identify a single word to represent yourself?

A

After you have selected an archetype

31
Q

What is a slogan?

A

A short phrase or sentence that sums up your unique promise of value

32
Q

Why should you have a slogan?

A

It makes a lasting impression of who you are and how you want to be perceived

33
Q

Why do companies use hashtags?

A

To sum up the brand or to run a campaign to get people focus on the brand

34
Q

Why is a hashtag a tool?

A

It is a powerful marketing tool in a social media world. I guess people involved in conversations

35
Q

Why are you companies have mission statements?

A

It’s sums up who they are and they call focus

36
Q

What is a mission status give?

A

An overview of who you are and it can be used to guide you when you need to make decisions based on values

10 Life Orientation (2 decks)

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