Persuasive methods Flashcards
(5 cards)
1
Q
Emotional Appeal
A
Encourgaes personal connection by appealing to audeicne’s emotions by solagsn and other persuasibe methods
2
Q
Fear tactics
A
Uses stats which ivoke fear and create a sense of urgency amongst the audeince
3
Q
Scientific creadability and celebritity endorsement
A
Using credible and famous people to back certain products
4
Q
Bandwagon
A
Phenomenon of people following the crowd. Creates the illusion of widespread support for a particular thing or idea. thus exerting peer pressure on other individuals to join in
5
Q
IRL example of celebritiy endorsement used in advertisement of health technology producst
A
Virat Kholi and Serena Williams promoting the WHOOP band
