PERSUASIVE STRATEGIES AND LOGICAL FALLACIES Flashcards
(30 cards)
ENUMERATE THE 3 PERSUASIVE STRATEGIES
ETHOS
PATHOS
LOGOS
o credibility of the speaker
what persuasive strategy?
ETHOS
o personal branding
what persuasive strategy?
ETHOS
o confidence in delivery
what persuasive strategy?
ETHOS
o use of credible sources
what persuasive strategy?
ETHOS
o emotional and imaginative impact of the speech
what persuasive strategy?
PATHOS
o inspirational quotes
o humorous stories
(what persuasive strategy?)
PATHOS
o vivid language
what persuasive strategy?
PATHOS
o logical reasoning behind the content of the speech
what persuasive strategy?
LOGOS
o valid reasoning and argumentation
what persuasive strategy?
LOGOS
o facts, statistics, case studies
what persuasive strategy?
LOGOS
ENUMERATE THE LOGICAL FALLACIES
ARGUMENTUM AD HOMINEM ARGUMENTUM AD VERECUNDIAM ARGUMENTUM AD MISERICORDIAM ARGUMENTUM AD POPULUM ARGUMENTUM AD IGNORANTIAM POST HOC; ERGO, PROPTER HOC FALLACY OF COMPLEX QUESTION PETITIO PRINCIPII
an attack on the person rather than on the argument or issue (LOGICAL FALLACIES)
ARGUMENTUM AD HOMINEM
use of a person’s authority, expertise or popularity to make an assertion more credible, it becomes fallacious if the information is not verified, even if the person is an expert or an authority
ARGUMENTUM AD VERECUNDIAM
Switch to smart! It is the best telecom network in PH because Park Seo Joon said so
(what logical fallacy is this?)
ARGUMENTUM AD VERECUNDIAM
use of pity or sympathy or simply appealing to emotion, but it is not a fallacy if the personal experience is true
ARGUMENTUM AD MISERICORDIAM
when do using our feelings in our reasoning become fallacious?
when you invent stories or exaggerate your experiences
when it has nothing to do with the topic
when you manipulate the feelings of people
Officer, please don’t give me a ticket, I was rushing home to help my spouse care for our sick child
(what logical fallacy is this?)
ARGUMENTUM AD MISERICORDIAM
believing that the majority is always right or joining the bandwagon
ARGUMENTUM AD POPULUM
It’s okay to cheat, everybody’s doing it anyway
what logical fallacy is this?
ARGUMENTUM AD POPULUM
absence of knowledge on an issue is used against the person to make a statement correct, but just because there is no evidence doesn’t mean that something is false/true
ARGUMENTUM AD IGNORANTIAM
Since you are not able to prove that you have never cheated on me, I must assume you’re guilty
(what logical fallacy is this?)
ARGUMENTUM AD IGNORANTIAM
POST HOC; ERGO, PROPTER HOC directly means what?
“this, therefore that”
connecting one event to another when there may be no connection at all
POST HOC; ERGO, PROPTER HOC
