Persuasive Techniques Flashcards
Appeal using reason
Present logical arguments such as if then because statements
Appeal to emotions
Authors may ask readers how they would feel about something or put themselves in another’s place, present their argument as one that will make the audience feel good or tell readers how they should feel.
Appeal to character morality or ethics
Authors present their points to readers as the right or most moral choices. Cite expert opinions to show that someone else agrees with them.
Testimonials
Via anecdotes or quotations regarding the authors subject to help build audiences trust in the authors message through positive support from ordinary people
Bandwagon appeals
Claim that everyone else agrees with the authors argument and persuade readers to conform and agree too
Appeal to greed
Authors present their choice as cheaper free or more valuable for less cost
Appeal to laziness
Authors present their views as more convenient easy or relaxing.
Comparisons
Persuade the audiences using things such as analogies similes and metaphors
Using humor
Relax readers and garner their agreement. Must be careful about ridiculing opponents it can work for those who already agree but can anger other readers
Rhetorical questions
Need no answer but create effect that can force agreement
Generalizations
Persuade readers by being imposible to disagree with. Make generalizations that appear to support their viewpoints.
Transfer and association
Using attractive actors enjoying a product to influence audiences to do the same
Repetition
Sometimes effectively persuade audiences
Pathos
Appeals to emotions and entertain audiences
Ethos
Applies to credibility based on academic professional or personal merit
