aliteration
a repeat of sound often used at the beginning of words which repeats the same consonant or syllable
anecdote
short account or personal stories/ description of entertaining incident
attack
undermining, belittering, insulting, dismissing or embarrassing a person, political party or institution
clichés
an overused expression that brings with it an array of associations and connections
connotations
the multiple range of feelings and ideas suggested by particular words and phrases
reason and logic
thinking or arguing in an ordered manner, using evidence and reasons to support a view
hyperbole
words, phrases or descriptions which exaggerate a situation or idea
emotive appeal
the strategy of tapping in to a person’s unconscious feelings and/or pre judices
emotive language
the deliberate use of strong words to play on the readers feelings
evidence
information, facts and statements used to support a belief, opinion or point of view
generalisation
a sweeping statement that claims or asserts that some thing is true for all or most people or cases
