persuasive techniques Flashcards

(11 cards)

1
Q

aliteration

A

a repeat of sound often used at the beginning of words which repeats the same consonant or syllable

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2
Q

anecdote

A

short account or personal stories/ description of entertaining incident

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3
Q

attack

A

undermining, belittering, insulting, dismissing or embarrassing a person, political party or institution

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4
Q

clichés

A

an overused expression that brings with it an array of associations and connections

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5
Q

connotations

A

the multiple range of feelings and ideas suggested by particular words and phrases

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6
Q

reason and logic

A

thinking or arguing in an ordered manner, using evidence and reasons to support a view

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7
Q

hyperbole

A

words, phrases or descriptions which exaggerate a situation or idea

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8
Q

emotive appeal

A

the strategy of tapping in to a person’s unconscious feelings and/or pre judices

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9
Q

emotive language

A

the deliberate use of strong words to play on the readers feelings

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10
Q

evidence

A

information, facts and statements used to support a belief, opinion or point of view

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11
Q

generalisation

A

a sweeping statement that claims or asserts that some thing is true for all or most people or cases

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