Flashcards in Persuasive techniques Deck (20):
A question with an implied answer.
When the same word/phrase is repeated for emphasis.
When something is explained as something else
When something is "like" something else.
Going over the top
Repetition of the same sound at the beginning or words
Play on people's feelings rather than logic/reasoned responses. Used in overt or subtle ways
Deliberate use of strong words to play on the reader's feelings. Eg. vicious, heartbreaking, vile.
Mood or feeling of a piece of writing. Reinforces the writer's feelings or attitudes, reflects on to the audience. Generates a desired emotional response and also positions the audience to share the point of view.
the spreading of issues, information, or rumors for the purpose of influencing people
a word that can function as a noun phrase used by itself and that refers either to the participants in the discourse (e.g. I, you ) or to someone or something mentioned elsewhere in the discourse
A statement that demands action
Form of evidence that is known to be true
A way to describe the 'voice' of a piece of writing
Figures, percentages or conclusions of a study used to add weight to an idea or argument
A play on words or the deliberate confusion of similar words
Expert opinion that adds weight to an argument
A request that leaves the audience with only one course of action
A phrase that is natural to native speakers of a language but hard to understand if you look at the individual meanings of the words