Persuasive techniques Flashcards Preview

English Mr Mills > Persuasive techniques > Flashcards

Flashcards in Persuasive techniques Deck (20):
1

Rhetorical Question

A question with an implied answer.

2

Repetition

When the same word/phrase is repeated for emphasis.

3

Metaphor

When something is explained as something else

4

Simile

When something is "like" something else.

5

Hyperbole/Exaggeration

Going over the top

6

Alliteration

Repetition of the same sound at the beginning or words

7

Emotional appeals

Play on people's feelings rather than logic/reasoned responses. Used in overt or subtle ways

8

Emotive language

Deliberate use of strong words to play on the reader's feelings. Eg. vicious, heartbreaking, vile.

9

Tone

Mood or feeling of a piece of writing. Reinforces the writer's feelings or attitudes, reflects on to the audience. Generates a desired emotional response and also positions the audience to share the point of view.

10

propaganda

the spreading of issues, information, or rumors for the purpose of influencing people

11

pronoun

a word that can function as a noun phrase used by itself and that refers either to the participants in the discourse (e.g. I, you ) or to someone or something mentioned elsewhere in the discourse

12

Imperative

A statement that demands action

13

Facts/Information

Form of evidence that is known to be true

14

Tone

A way to describe the 'voice' of a piece of writing

15

Statistics

Figures, percentages or conclusions of a study used to add weight to an idea or argument

16

Pun

A play on words or the deliberate confusion of similar words

17

Authority

Expert opinion that adds weight to an argument

18

No alternatives

A request that leaves the audience with only one course of action

19

Idiom

A phrase that is natural to native speakers of a language but hard to understand if you look at the individual meanings of the words

20

Generalisation

To assume that what is true for one, is true for all