physical evidence

Question 1

physical environment

Answer 1

The following processes can be completed to ensure the physical environment gives a positive experience for customers:

• premises should be clean
• layout of the stores are easy to navigate
• design of the premises should convey the image of the business
• eye catching displays
• appropriate parking and toilet facilities

Question 2

company website

Answer 2

• the site needs to be easy to navigate
• products should be clearly displayed with key information
• key information about the company and customer service should be clear and findable
• customers should be able to contact the company
• the design should use colours, text and images that reflect the business