Place - Distribution Channels Flashcards
(3 cards)
1
Q
What are the main methods of distribution?
A
Retailers: Sell in physical stores
E-tailers (e-commerce): Sell online
2
Q
What are the advantages of using e-commerce?
A
Wider reach
Lower overhead costs
24/7 access for customers
3
Q
What are the advantages of using retailers?
A
Physical presence
Customer service
Customers can see and try products
