Promotion Flashcards
(5 cards)
What are common promotion strategies for different market segments?
Advertising: TV, radio, online
Sponsorship: Supporting events or people
Product trials: Free samples
Special offers: Discounts, BOGOF
Branding: Creating a recognizable image
What’s the difference between above the line and below the line promotion?
Above the line: Paid mass media (TV, radio, billboards)
Below the line: Direct or targeted (emails, in-store, promotions)
What is public relations (PR)?
Activities to create a positive public image, e.g. press releases or events.
How is technology used in promotion?
Targeted ads online
Viral ads on social media
E-newsletters to keep customers informed
Why is branding important?
Builds customer loyalty
Differentiates from competitors
Supports premium pricing
Increases recognition and trust
