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Choosing strategic direction > PORTER’S GENERIC STRATEGIES - DIFFERENTIATION FOCUS > Flashcards

PORTER’S GENERIC STRATEGIES - DIFFERENTIATION FOCUS Flashcards

1
Q

What is differentiation focus

A

Differentiation Focus: a strategy of selling a highly differentiated product to a niche market.

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2
Q

What are the requirements of differentiation focus

A

Strong brand image

Highly differentiated product - the actual product itself, or through brand image etc.

Knowledge of niche market

Ability to innovate

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3
Q

What are the benefits of differentiation focus

A

Maybe little competition in the market nice

Ability to make high profit margins

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4
Q

What are the costs of differentiation focus

A

Relatively few sales

Incurs high costs - branding, market research, staff training etc.

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Choosing strategic direction (14 decks)

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