Post-Assessment Flashcards
(15 cards)
At which factors can government laws and regulations restrict or allow business activities?
A. Ethical Factors
B. Demographic Factors
C. Political Factors
D. Legal Factors
D.
Which of the following is a part of the group?
A. Screening
B. Seizing
C. Seeking
D. Sourcing
D.
What do you call a proactive process of developing a business venture to make a profit?
A. Investment
B. Sponsor
C. Entrepreneurship
D. Networking
C.
What do you call the following innovations: iPhone, Wi-Fi, Laptop, and Jet Airplane?
A. Ordinary Innovations
B. Breakthrough Innovations
C. Technological Innovations
D. Mechanical Innovations
B.
What is considered the most important and crucial step in the entrepreneurial process?
A. Opportunity Spotting and assessment
B. Developing a Business Plan
C. Determining the Capital needed
D. Running a business
C.
Which type of entrepreneur stays in one large company or corporation who is tasked to think,
establish, and run a new big idea or project?
A. Intrapreneur
B. Extrapreneur
C. Social entrepreneur
D. Technopreneur
A.
Which of the following is the English meaning of the French word “entre”?
A. Between
B. To undertake
C. To take
D. To enter
A.
Which among the following is considered the original 4Ps of marketing mix?
A. Product, Place, People, Promotion
B. Product, Place, Packaging, Process
C. Product, Place, Price, Promotion
D. Product, Place, Packaging, Price
C.
What do call the method, where a moderator handles a very open, free-flowing, and in-depth
discussion with a group of people who can provide insights?
A. Brainwriting
B. Focus Group Discussion
C. Brainstorming
D. Problem inventory analysis
B.
What is the stage in the seizing process, where the developed idea will undergo a consumer
acceptance test?
A. Product Development Stage
B. Concept Stage
C. Idea Stage
D. Test Marketing Stage
B.
What is the process where the entrepreneur is going to group similar or homogenous customers
according to four different categories?
A. Market Segregation
B. Market Aggregation
C. Market Isolation
D. Market Segmentation
D.
Which among the following is not considered a characteristic of a good brand name?
A. Use highfalutin words
B. Easy to remember
C. Can describe a product category
D. Extendable
A.
What is the process of getting answers from a sample of respondents derived from a particular
population?
A. Survey
B. Observation
C. Interview
D. Focus Group Discussion
A.
What factors play a vital role in the scanning of marketing environmental because this directly
affects any business venture in terms of growth rate and unemployment rate?
A. Economic Factors
B. Societal Factors
C. Industry Factors
D. Legal Factors
A.
Which method of generating ideas is an activity that allows the participants to share creative ideas
by following lenient rules.
A. Company meetings
B. Focused Group discussion
C. Brainstorming
D. Brainwriting
C.
