PR Flashcards

1
Q

begins with curiosity of a certain phenomenon

A

Research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Research involves _ and requires a _ of investigation

A

scientific process, systematic procedure

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Research requires the researchers to study the data _

A

Objectively

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

_ and _ drawn from research are based on a carefully well-planned systematic inquiry

A

Principles and conclusions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

can be a systematic extension of common sense but involves a thorough and objective study of observable events.

A

Science

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

is not subjected to established principles and to a systematic inquiry, it may just be an initial step to test a theory in a systematic investigation.

A

Common Sense

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Characteristics of research

A
  1. Accuracy
  2. Objectiveness
    3,. TIMELINESS
  3. RELEVANCE
  4. CLARITY
  5. SYSTEMATIC
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Four different types of sources in obtaining knowledge in research

A
  1. Knowledge as belief
  2. Knowledge as authority
  3. A prior knowledge
  4. Empirical knowledge
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

conclusions are not based on empirical investigation but on common sense

A

Knowledge as belief

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

conclusions become acceptable since they come from a source regarded as educated judgment or on the basis of authority

A

Knowledge as authority

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

resembles belief but usually based on systematic investigation

A

A prior knowledge

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

comes as a result of empirical study which goes through a thorough observation and experiment

A

Empirical knowledge

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

is directed towards development of scientific knowledge rather than practical application

A

Basic of pure research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

considered as an action research directed towards practical application of scientific knowledge.

A

Applied research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

is directed towards materials development gained from practical knowledge or experience

A

Practical research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

gathers facts w/o identifying the theories, focusing about describing the problems, then making or gathering a theory that describes the problem. No statistical tool is used.

A

QUALITATIVE RESEARCH

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

uses statistics and pattern theories such as identifying of variables, building of theories before gathering of data, from which further interpretation can be inferred with.

A

QUANTITATIVE RESEARCH

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Qualitative and quantitative ver of: purpose of research

A

Qualitative - Describe and understand human behavior

Quantitative - test hypothesis; provide descriptive
information

19
Q

Qualitative and quantitative ver of: types of research questions

A

Qualitative - why and what
Quantitative - how many and who

20
Q

Qualitative and quantitative ver of: Assumptions about the world

A

Qualitative - subjective interpretation
Quantitative - objective reality

21
Q

Qualitative and quantitative ver of: Role of researcher

A

Qualitative - key role: reflective
Quantitative - outside of the system: neutral

22
Q

Qualitative and quantitative ver of: Selection of group

A

Qualitative - Purposeful sampling, snowball sampling; volunteers
Quantitative - Random or stratified sampling

23
Q

Qualitative and quantitative ver of: Variables

A

Qualitative - Study of the whole rather than specific variables
Quantitative - A few variables studied; some manipulated; some controlled

24
Q

Qualitative and quantitative ver of: Types of data collected

A

Qualitative - Interview; observational; visual
Quantitative - Outcome; scores

25
Qualitative and quantitative ver of: Type of analysis
Qualitative - thematic or narrative Quantitative - statistical
26
Qualitative and quantitative ver of: Presentation format
Qualitative - Experimental format—may include alternatives such as performance Quantitative - traditional format
27
begins with an assumption, a worldview, the possible use of a theoretical lens, and the study of research problems inquiring into the meaning individuals or groups ascribe to a social or human problem.
Qualitative research
28
qualitative researchers tend to collect data in the field at the site where participants’ experience the issue or problem under study.
Nature Setting
29
Qualitative researchers collect data through themselves through examining documents, observing behavior, and interviewing participants.
Researcher as Key Instrument
30
researchers typically gather multiple forms of data, such as interviews, observations, and documents, rather than rely on a single data source.
Multiple Sources of Data-
31
researchers build their patterns, involves researchers working back and forth between the themes and the database until they establish a comprehensive set of themes.
Inductive Data Analysis-
32
researchers keep a focus on learning the meaning that the participants hold about the problem or issue, not the meaning that the researchers bring to the research or writers from the literatures.
Participant's Meanings
33
means that the initial plan for research cannot be tightly prescribed, and that all phases of the process may change or shift
Emergent Design
34
researchers often use lens to view their studies, such as the concept of culture. Sometimes, the study may be organized around identifying the social, political, or historical context of the problem under study.
Theoretical Lens
35
a form of inquiry in which researchers make an interpretation of what they see, hear, and understand.
Interpretive Inquiry
36
this involves reporting multiple perspectives, identifying the many factors involved in a situation, and generally sketching the larger picture that emerges
Holistic Account
37
Exploring the life of an individual
Biographical Narrative
38
Understanding the essence of the experience
Phenomenology
39
Developing a theory grounded in data from the field
Grounded Theory
40
Describing and interpreting a culture-sharing group
Ethnography
41
Developing an in-depth description and analysis of a case or multiple cases
Case Study -
42
it is a study of “naturally occurring discourse” it can range from conversation t public events to existing documents”
Discourse/Conversation Analysis
43
The research process
Problem/objectives Theoretical lens/Conceptual framework Hypotheses Research Design Data Collection Data Processing and Analysis Conclusion, Recommendation/Implication