practical Flashcards
(7 cards)
aim
investiogate whether new articles in an online tabloid newspaper portray schizophrenia differently to articles in an online broadsheet newspaper
alternate hypothesis
schizophrenia will be portrayed differently ( positively linked to raising awareness, negatively linked to crime or neutral- scientific info
websites sampled will be a broadsheet the guardian and tabloid the sun
method
content sampling a pilot study was conducted to test categories and train researchers coding system
website of 2 UK newspapers used chosen as each newspaper served a diff demographic - guardian being intellectual and the sun being more sensational , searched schizophrenia used 1st articles that came up
linked the crime, scientific info, aim to raise awareness were our codes
results
data gathered was nominal so mode was used - the sun had more articles linked to crime
used chi square- sig at 0.05 , critical value of 5.99,observed value 12.3 which is higher so null hypothesis is rejected
conclusiosn
differences between portrayal of schizophrenia between 2 online new sources
s
qualitative data to quantitative eg using content analysis
ethical since no ppts
w
prone to researcher effects - subjectivity but we did a peer review
small biased sample- generalised to all newspapers couldnt used more newspapers