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PARDOT SPECIALIST > Practice 50 > Flashcards

Practice 50 Flashcards

1
Q 
In which two ways can a Prospects score be changed?
•	  Manually
•	  Completion Actions
•	  Segmentation Rule
•	  Profile
A
  • Manually

* Completion Actions

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2
Q

In an effort to clean your database, you deleted inactive prospects from your Pardot database. What will happen if one of the deleted prospects fills out a form to download an eBook?
• The deleted prospect will be created in Pardot
• The deleted prospect will be removed from the recycling bin
• The deleted prospect will remain in the recycling bin
• The deleted prospect will be in your Pardot database

A

• The deleted prospect will be removed from the recycling bin

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3
Q 
Where can you get insight into how a form on a Pardot landing page is performing?
•	  Landing Page Report
•	  Form Report
•	  Form Statistics Table
•	  Form Submission Report
A

• Landing Page Report

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4
Q

If a prospect clicks on a custom redirect after filling out a form, will the prospect’s assigned Pardot campaign change?
• No, it’s not possible to change a Pardot campaign by clicking on a custom redirect.
• Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
• Yes, the Pardot campaign will change based on the page the custom redirect links to.
• No, a Pardot campaign will always stay the same since it’s a first touchpoint.

A

• Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.

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5
Q

What happens when you remove a prospect from an engagement program and then later add them back in?
• Prospects cannot be re-added to a program once they have been removed.
• You select the step you would like the prospect to start
• They receive step one in the program.
• They resume from where they left off in the program.

A

• They resume from where they left off in the program.

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6
Q

How can you ensure your email doesn’t get stuck in spam? (Pick Two)
• include less than 3 links
• create a text version
• make sure your email copy is over 100 words
• Add domain keys and SPF

A
  • create a text version

* Add domain keys and SPF

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7
Q

In Pardot, what does a prospect’s score measure?
• Explicit information provided by the prospect
• Activities taken by sales on behalf of prospects
• Implicit interest in a product
• Activities taken by prospects across the internet

A

• Implicit interest in a product

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8
Q

When do custom redirects occur?
• 5 minutes after the prospect has clicked on the custom redirect.
• Immediately after the prospect has clicked on the custom redirect.
• 30 minutes after the prospect has clicked on the custom redirect.
• 2 minutes after the prospect has clicked on the custom redirect.

A

• Immediately after the prospect has clicked on the custom redirect.

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9
Q 
What type of prospect activities will not mark a prospect as active? 
•	  Form fill out
•	  Landing page visit
•	  Email click
•	  Email send
•	  Email open
A
  • Email send

* Email open

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10
Q

In order for an unidentified visitor to your website to become a prospect, they must:
• Provide their IP address
• Be cookied by the Pardot tracking code after visiting your website
• Visit a landing page or web page
• Provide their email address in a form that’s connected to Pardot

A

• Provide their email address in a form that’s connected to Pardot

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11
Q

What causes prospect records to sync from Pardot to the CRM?
• When the prospects score is greater than 100
• Enable ‘sync all prospects to SFDC’ in the connector settings
• Nothing, the prospect is synced automatically
• The prospect must be assigned in Pardot

A

• The prospect must be assigned in Pardot

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12
Q 
What report allows you to view data on how your recipients engagement with your email?
•	  Emails report
•	  Campaigns report
•	  Engagement & activity report
•	  Content report
A

• Engagement & activity report

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13
Q

Where can you find the Pardot tracking code?
• Under campaigns > your campaign name > view tracking code
• Under campaigns > view tracking code
• In admin > overview > view tracking code
• In admin > view tracking code

A

• Under campaigns > your campaign name > view tracking code

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14
Q 
What is an example of the type of information needed to convert a visitor to a prospect in Pardot?
•	  Company name
•	  First name and last name
•	  Email address
•	  IP address
A

• Email address

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15
Q

Your company has a field in Salesforce that captures product preferences, and you’d like to use that information in Pardot. You should:
• Manually update prospect records to reflect their product preferences
• Select a default field in Pardot to map to the desired field in Salesforce
• Export the field information from Salesforce and import it into Pardot
• Create a custom field in Pardot and map it to the corresponding field in Salesforce

A

• Create a custom field in Pardot and map it to the corresponding field in Salesforce

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16
Q 
You have been asked to create a list of all current customers. What list type do you select?
•	  A prospect tag
•	  Dynamic list
•	  Segmentation rule
•	  A campaign
A

• Dynamic list

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17
Q

A prospect has ran through all five steps in your engagement program. You decide you want to add an extra email before step number two. Will the prospect receive the new email?
• Yes, the prospect will receive the new email, but only if the setting is enabled in the engagement program.
• No, the email won’t send to prospects who have already completed the engagement program.
• Yes, but only if ‘restart engagement program’ is enabled in settings
• Yes, the prospect will receive the new email in the engagement program.

A

• No, the email won’t send to prospects who have already completed the engagement program.

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18
Q 
You want to create a Salesforce task when a prospect submits a form and has a grade greater than B. How do you set this up?
•	  Use prospect tags
•	  Use a completion action
•	  Use a segmentation rule
•	  Use an automation rule
A

• Use an automation rule

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19
Q

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
• Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
• Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
• Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page
• Create a custom redirect for each pay per ad click and select a Pardot campaign for each custom redirect

A

• Create a custom redirect for each pay per ad click and select a Pardot campaign for each custom redirect

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20
Q

A prospect is on day one of a four-day wait step and the program is paused for five days. Once the program is restarted where will the prospect be in the wait step?
• The prospect will not move to the next step until the wait step is removed
• The prospect will finish the remaining three days of the wait step before moving to the next step
• The prospect will skip the wait step and automatically move to the next step in the program.
• The prospect will start the wait step again before moving to the next step

A

• The prospect will finish the remaining three days of the wait step before moving to the next step

21
Q

You have a custom redirect setup for one of your Facebook ads. You want to view how many unique clicks the redirect has. Where do you view this information?
• Custom redirect statistics table in the custom redirects tab
• Custom redirect statistics table within the content report
• Custom redirect report
• Custom redirect analyzer in the reports section

A
  • Custom redirect statistics table in the custom redirects tab
  • Custom redirect statistics table within the content report
22
Q

What causes a deleted prospect to be removed from the recycling bin?
• When the deleted prospect opens an email
• When the deleted prospect fills out a form
• When the deleted prospect visits a landing page
• When the deleted prospect clicks on a custom redirect

A
  • When the deleted prospect fills out a form

* When the deleted prospect clicks on a custom redirect

23
Q

How would you reset the score of a group of prospects?
• Export a list of all the prospects, update the score to 0 and then import back into Pardot
• Create a segmentation rule with the criteria and add the rule action to adjust the prospects score to 0
• Create a dynamic list with the criteria and add the rule action to adjust the prospects score to 0
• Create an automation rule with the criteria and add the rule action to adjust the prospects score to 0

A

• Create an automation rule with the criteria and add the rule action to adjust the prospects score to 0

24
Q

What is a Pardot Integration user?
• An assigned user connected to a specific record
• A manually provisioned user
• An assigned user that connects Pardot sync data
• An automatically provisioned user that connects to Salesforce to sync data

A

• An automatically provisioned user that connects to Salesforce to sync data

25
Q 
How often does Pardot check for changes in Salesforce?
•	  Once every day
•	  Every 5 minutes
•	  Once every hour
•	  Every 2 minutes
A

• Every 2 minutes

26
Q 
You want to pull a one-time list of all the prospects in the southeast territory. What type of list do you create?
•	  A dynamic list
•	  A segmentation rule
•	  Prospect tags
•	  A campaign
A

• A segmentation rule

27
Q

If a prospect’s first touch is a Pardot landing page with a form and the landing page and form are tagged with different campaigns, which campaign will the prospect be tagged with?
• The prospect will be tagged in both campaigns
• The prospect won’t be tagged to any campaign
• The form’s campaign
• The landing page’s campaign

A

• The landing page’s campaign

28
Q 
What type of data can you use as the basis of progressive profiling in Pardot?
•	  Only fields in Salesforce
•	  Only blank field values
•	  Any existing data in fields
•	  Only the prospect score
A

• Any existing data in fields

29
Q

You want to send an autoresponder email when a prospect submits a form to download an eBook. How do you set this up?
• Use a completion action on the form
• Use a page action on the landing page
• Use a segmentation rule on the form
• Use an automation rule

A

• Use a completion action on the form

30
Q 
What report gives you insight into a prospect’s score at each stage of their lifecycle?
•	  Prospect lifecycle report
•	  Engagement & activity report
•	  Prospect report
•	  Prospect score report
A

• Prospect lifecycle report

31
Q 
What activities are completion actions available for?
•	  Custom redirects
•	  Dynamic lists
•	  Forms
•	  Automation rules
A
  • Custom redirects

* Forms

32
Q

How are prospects created in Pardot?
• A form on your site that you connect to a Pardot form handler.
• A form you host on a Pardot landing page.
• A Pardot form you embed on your web page.
• Any form on your website

A
  • A form on your site that you connect to a Pardot form handler.
  • A form you host on a Pardot landing page.
  • A Pardot form you embed on your web page.
33
Q

What steps are available within engagement programs?
• Triggers, Lists and Actions
• Triggers, Rules and Actions
• Actions, Rules, and Automation Rules
• Completion Actions, Lists, and Segmentations

A

• Triggers, Rules and Actions

34
Q

Which links are tracked in a Pardot email?
• All links are tracked
• any link to a Pardot landing page
• anything starting with http://, https://
• any links to a Pardot landing page or your company website. No external links are tracked.

A

• anything starting with http://, https://

35
Q

What happens to the opportunity in Pardot if it’s deleted from your CRM?
• The opportunity will be deleted from Pardot
• The opportunity will move to the recycling bin
• The opportunity will no longer be associated with the prospect in Pardot
• The opportunity will still be available in Pardot

A

• The opportunity will move to the recycling bin

36
Q

True or false: The connector automatically creates prospects in Pardot from existing Salesforce leads and contacts.
• True
• False

A

• False

37
Q 
How can a prospect’s score be changed?
•	  Dynamic lists
•	  Completion actions
•	  Automation rules
•	  Profile
A
  • Completion actions

* Automation rules

38
Q

You just returned from a trade show. You have 300 new leads that you met at the show and you want to enter them into Pardot and send them a follow up list email. How do you set this up?
• Create a list
• Create both a campaign and a list for the prospects
• Create a campaign and an automation rule
• Create a campaign

A

• Create both a campaign and a list for the prospects

39
Q 
Why would you choose to use a Form Handler instead of a Pardot form?
•	  To provide progressive profiling
•	  To integrate with a third-party form
•	  To maintain current lead flow
•	  To provide protection against bots
A
  • To integrate with a third-party form

* To maintain current lead flow

40
Q

Where can you view the total number of times an anonymous visitor successfully completed a form on a landing page?
• Landing Page Reports under conversions
• Landing Page Reports under unique form submissions
• Form Reports under total submissions
• Form Reports under total unique form submissions

A

• Landing Page Reports under conversions

41
Q

What report will offer you insight into how your recipients read your emails or what devices or browsers they use to view them?
• Email activity report
• Emails Report
• Campaigns Report
• Engagement Report and Email Client Report

A

• Engagement Report and Email Client Report

42
Q 
How can an action be applied to a prospect who views a specific page of a website?
•	  Custom redirect
•	  Page actions
•	  Completion rules
•	  Automation rules
A

• Page actions

43
Q

You want to send sales an alert when ever a prospect fills out the ‘contact us’ form on your company website. How do you set up the alert?
• Create a completion action on the form and select ‘send autoresponder email’ as the action
• Create an automation rule, select the form name as the filter and ‘send autoresponder email’ as the action
• Create an automation rule, select the form name as the filter and ‘notify user’ as the action
• Create a completion action on the form and select ‘notify user’ as the action

A

• Create a completion action on the form and select ‘notify user’ as the action

44
Q

What is a grade in Pardot?
• A letter grade assigned based on a prospect’s profile
• A letter grade assigned based on a prospect’s purchasing power
• A letter grade assigned based on a prospect taking action
• A letter grade assigned based on implicit information about a prospect

A

• A letter grade assigned based on a prospect’s profile

45
Q

What is a benefit of hosting your landing pages in Pardot?
• You can use landing page views and submissions in automation
• To maintain an existing site navigation
• You can use the Pardot tracking code
• You can control SEO results for the landing page

A

• You can use landing page views and submissions in automation

46
Q 
What types of Salesforce fields don’t sync with Pardot fields?
•	  Lookups
•	  Picklists
•	  Dependent fields
•	  Formula fields
A

• Lookups

47
Q 
What types of assets cannot be undeleted once they are moved into the recycling bin?
•	  Landing pages and emails
•	  Lists
•	  Email templates
•	  Landing pages
•	  Content files
A

• Content files

48
Q

You have been asked to create a form to collect leads at a trade show booth. What do you enable to ensure all the leads are captured accurately?
• A completion rule on the form to add leads to a list
• Check the ‘active’ checkbox in the form settings
• Kiosk mode in form settings
• Sync to CRM in the form settings

A

• Kiosk mode in form settings

49
Q 
How can a visitor become a known prospect?
•	  Visiting a landing page
•	  Through the CRM connector
•	  Opening an email
•	  Filling out a form
A

• Filling out a form

PARDOT SPECIALIST (4 decks)

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