Practice Specialist

Question 1

What should be enabled on a pardot form if an administrator wants to sign many people up on the same computer at a trade show booth?

A. ReCAPTCHA
B. Kiosk / data entry mode
C. Progressive profiling
D. Not you? Link

Answer 1

B. Kiosk / data entry mode

Question 2

What information is required when creating a prospect manually?

A. Campaign, Company, Email, Score
B. Account, Email, Profile, Score
C. Campaign, Email, Full Name, Profile
D. Campaign, Email, Profile, Score

Answer 2

D. Campaign, Email, Profile, Score

Question 3

How can an interested lead that comes to your website and fills out contact us form receive a follow up email each time they submit?

A. Send using the forms completion actions
B. Send using a segmentation rule
C. Send it using an engagement program
D. Use a dynamic list to use a recipient list on an email send

Answer 3

A. Send using the forms completion actions

Question 4

A visitor clicks on a custom redirect with an action of adding A tag. The visitor then fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list. Which three things will happen to that prospect? Choose three answers.

A. Prospect activities will show that the form was successfully completed
B. Prospect will be added to the list
C. Prospect activities will show that the custom redirect was clicked
D. Prospect will be tagged
E. The newly converted prospect will not be affected because it was their first submission

Answer 4

A. Prospect activities will show that the form was successfully completed
B. Prospect will be added to the list
D. Prospect will be tagged

Question 5

An administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to the next stage the prospect should no longer be a member of this list . Which automation tool should the administrator use to create this list?

A. Static list
B. Dynamic list
C. Completion action
D. Automation rule

Answer 5

B. Dynamic list

Question 6

How many times can each action be added to the logic of the same engagement program?

A. Email actions can be used an unlimited number of times, but the other actions could only be used once per engagement program
B. Actions can be used an unlimited amount of times in the engagement program
C. Email actions and pauses can be used in unlimited amount of times, but the other actions can only be used once per engagement program
D. Actions can be used only once per engagement program

Answer 6

B. Actions can be used an unlimited amount of times in the engagement program

Question 7

What is the function of the monthly cohort report?

A. To show graphically all prospects and opportunities created within the time period designated
B. To show how many prospects have been created based on the most popular campaigns
C. To show how many prospects have been sent to Salesforce within the time period designated
D. To show how many opportunities are linked with prospects

Answer 7

A. To show graphically all prospects and opportunities created within the time period designated

Question 8

Where can the email usage for Pardot account be located?

A. Dashboard tab
B. My profile tab
C. Account settings tab
D. Usage and limits tab

Answer 8

C. Account settings tab

Question 9

How many Salesforce connectors can a Pardot instance have verified at one time?

A. 1
B. 2
C. 5
D. Unlimited

Answer 9

A. 1

Question 10

Which two events allow for prospects Pardot campaign to be set ? Choose two.

A. When new prospects are imported into Pardot via CSV file
B. When the Google Analytics connector is enabled within Pardot, which will associate prospects with third party campaigns
C. When prospects are added to a static list
D. When a profile is associated with the prospects

Answer 10

A. When new prospects are imported into Pardot via CSV file
B. When the Google Analytics connector is enabled within Pardot, which will associate prospects with third party campaigns

Question 11

A marketing manager meets a new customer at an event. How can they create the new customer as a prospect in Pardot?

A. Create a new lead in Salesforce without an email address
B. Add the prospects first and last name to the CSV file and import that into Pardot
C. Take a picture of their business card and upload it into Pardot
D. Have the prospects submit a form with their name and email address

Answer 11

C. Take a picture of their business card and upload it into Pardot
D. Have the prospects submit a form with their name and email address

Question 12

Which two events trigger a prospect record to sync from Pardot to Salesforce? Choose two.

A. Landing page submission
B. Form submission
C. Mapping new custom fields
D. Opening an email

Answer 12

B. Form submission

C. Mapping new custom fields

Question 13

What is the process to add a prospect who visits a pricing page to a list?

A. Create a page action
B. Create a segmentation rule
C. Use A tag
D. Create an automation rule

Answer 13

A. Create a page action

Question 14

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

A. Page action
B. Custom redirect
C. Campaign tracking code
D. Landing page

Answer 14

B. Custom redirect

Question 15

On which two types of domains does Pardot set cookies? Choose two.

A. Pardot domains
B. Tracker domains
C. Mobile domains
D. Social media domains

Answer 15

A. Pardot domains

B. Tracker domains

Question 16

What is the fastest way for an administrator to create a one-time list of prospects who matches specific criteria?

A. Use a dynamic list
B. Use a completion action
C. Use an automation rule
D. Use a segmentation rule

Answer 16

D. Use a segmentation rule

Question 17

How many visitors per identified company will be displayed in the identified companies table on the dashboard?

A. As many visitors that have been engaged with the website from that company
B. 1
C. 2
D. 3

Answer 17

B. 1

Question 18

How is an active visitor different from an identified visitor?

A. An active visitor is identified by Pardot after visiting a webpage
B. An act of visitor is identified by Pardot after visiting a web page and are not ISP’s
C. An active visitor visited two or more pages regardless of identification
D. An active visitor visited 2 or more pages and has been identified

Answer 18

C. An active visitor visited two or more pages regardless of identification

Question 19

An engagement program is using a dynamic list. A prospect was matching the rules of that list and completed steps 1 - 3 of the engagement program. The prospect was then removed from the dynamic list because they no longer matched the rules. If the prospect is added back to the dynamic list, what can the administrator expect to happen?

A. The prospect will continue on the engagement program to Step 3
B. Prospect will begin the engagement program again at step 1
C. Prospect will be added to a suppression list used by the engagement program
D. Prospect will continue on the engagement program to Step 4

Answer 19

D. Prospect will continue on the engagement program to Step 4

Question 20

A custom prospect field in Pardot must have what mapped in order to sync with Salesforce?

A. Salesforce field name
B. Drop-down list
C. Field ID
D. Text type field

Answer 20

A. Salesforce field name

Question 21

Which type of asset is permanently deleted and not saved in the recycle bin?

A. Automation rules
B. Site searches
C. Landing pages
D. Content files

Answer 21

D. Content files

Question 22

What would an administrator use to send a single email to a list of prospects?

A. List email
B. Engagement program
C. Social message
D. Email template

Answer 22

D. Email template

Question 23

What’s role must a Pardot user have in order to verify the Salesforce connector?

A. Sales manager
B. Sales
C. Marketing
D. Administrator

Answer 23

D. Administrator

Question 24

If a form is added to a landing page, where will the submission be reported?

A. On the landing page
B. On the form
C. On the landing page’s layout template
D. On the form’s layout template

Answer 24

B. On the form

Question 25

Which two actions can be used to change a prospects product campaign? Choose two. A. Create an automation rule to change the Pardot campaign for prospects meeting certain criteria B. Add a prospect to a static list C. Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria D. Manually change the prospects Pardot campaign when editing the prospect record

Answer 25

A. Create an automation rule to change the Pardot campaign for prospects meeting certain criteria D. Manually changed the prospects Pardot campaign when editing the prospect record

Question 26

A form is created to automatically register prospects to a webinar upon submission which automation tool should be used to accomplish this? A. Add a completion action to register prospects on the form B. Create a segmentation rule to register prospects based on the form submission C. Create an automation rule to register prospects based on the form submission D. Add a form completion action as criteria for a dynamic list to be used as a recipient list

Answer 26

C. Create an automation rule to register prospects based on the form submission

Question 27

What is the difference between a dynamic list and a static list? A. Dynamic lists membership cannot be manually updated but static list membership can be. B. Dynamic lists are retroactive while static lists cannot be retroactive C. dynamic list membership can be manually updated but static list membership cannot be manually updated D. an action can be added to a dynamic list that will trigger when a prospect is added but an action cannot be added to a static list to trigger when a prospect is added

Answer 27

A. Dynamic lists membership cannot be manually updated but static list membership can be.

Question 28

A custom redirect has a completion action to add a tag of clicked to all prospects that click. An unknown visitor clicks on the link and then fills out the form as Randy. A prospect also clicks on the link and fills out a form as Penny. Which three things will affect the prospect record based on these activities? Choose three. A. Randy’s prospect record will be tagged with clicked applied B. Randy’s prospect record would show him clicking the link and filling out the form C. Penny’s prospect record will show her clicking on the link and filling out the form D. Penny’s prospect record will have a tag of click applied E. Randy’s visitor record will have a tag of click applied

Answer 28

B. Randy’s prospect record would show him clicking the link and filling out the form C. Penny’s prospect record will show her clicking on the link and filling out the form D. Penny’s prospect record will have a tag of click applied

Question 29

When should an automation rule be used instead of a segmentation? A. To perform the action to only apply once for prospects that match the rule B. To perform the action based on criteria C. To have the action retroactively applied to prospect that match the rule D. To perform the action to apply continuously for prospects that matched the rule

Answer 29

D. To perform the action to apply continuously for prospects that matched the rule

Question 30

When Looking at a landing page report in pardot, what does unique submissions represent? A. the number of times an anonymous visitor successfully completed a form on the landing page and therefore converted to a prospect B. the total number of times a form on a landing page has been successfully completed C. the number of individual prospects who have viewed the landing page at least once D. the number of individual prospects who submitted the landing page at least once

Answer 30

D. the number of individual prospects who submitted the landing page at least once

Question 31

Which type of email send can a completion action be added to? A. Email template B. Autoresponder C. Engagement program email D. List email send

Answer 31

B. Autoresponder

Question 32

An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. Later the administrator wants to pull a one-time list of these attendees. How should this be accomplished? A. Run a segmentation rule based on the Pardot campaign B. look for the original list based on the Pardot campaign C. run a dynamic list based on the Pardot campaign D. Run an automation rule based on the Pardot campaign

Answer 32

A. Run a segmentation rule based on the Pardot campaign

Question 33

Which three variable tags can be used on a layout template for landing pages? Choose three. ``` A. %%description%% B. %%name%% C. %%title%% D. %%form%% E. %%Content%% ```

Answer 33

A. %%description%% C. %%title%% E. %%Content%%

Question 34

What are two components of a dynamic list? Choose two. A. Only adds prospects to the list the first time it runs B. Automatically updates list membership based on criteria C. Can add an action to a dynamic list that triggers when a new prospect is added D. Can be split into multiple static lists

Answer 34

B. Automatically updates list membership based on criteria | D. Can be split into multiple static lists

Question 35

An administrator wants to have a thank you email sent after the form on the request a demo landing page is submitted. Where can this be configured to ensure that every time the landing page is completed the email is sent? A. configure an auto responder email to send a completion action when they request a demo landing page has been submitted B. configure an automation rule to send the email when quest a demo form has been successfully completed C. configure a segmentation rule to send the email when the requested demo landing page has been successfully completed D. Configure an auto responder email to send as a completion action when the request a demo form has been submitted

Answer 35

D. Configure an auto responder email to send as a completion action when the request a demo form has been submitted