Practice Management

Question 1

What are rules of Marketing?

Answer 1

All marketing must be:
- demonstrably true, accurate and verifiable
- neither misleading, confusing or deception, nor likely to mislead, confuse or decide; and
- in the best interests of the public and consistent with a high standard of professionalism

Additionally, lawyer must specific in all marketing that they are a licensed lawyer.

Question 2

What are the marketing prohibitions?

Answer 2

Lawyers are prohibited from:
- marketing second opinion services
- engaging in bait and switch marketing
- failing to clearly disclose that the lawyer benefits in referring clients
- marketing services that lawyer is not competent to perform
- referring to awards, rankings and third party endorsements that are not genuine or likely to be misleading, confusing or deceptive.

Question 3

what are some examples of marketing practices that are inconsistent with a high degree of professionalism?

Answer 3

Using images, language, or statements that:
- are violent, racist or sexually offensive,
- take advantage of a vulnerable person or group, or
- refer negatively to other licensees, the legal professions, or the administration of justice