PRE Flashcards
(254 cards)
1
Q
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this? Choose one answer
A. Automation rule and completion action
B. Segmentation rule and completion action
C. Dynamic list and automation rule
D. Completion action and dynamic list
A
A. Automation rule and completion action
2
Q
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website. How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects? Choose one answer
A. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
B. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
C. Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
D. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
A
A. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
3
Q
If a prospect clicks on a custom redirect after filling out a form, will the prospects assigned Pardot campaign change? Choose one answer
A. Yes, the Pardot campaign will change based on the page the custom redirect links to.
B. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
C. No, it’s not possible to change a Pardot campaign by clicking on a custom redirect.
D. No, a Pardot campaign will always stay the same since it’s a first touch point.
A
B. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
4
Q
LenoxSoft’s Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Pardot to quickly be created in Salesforce with a single, specific record type.
Which set of actions would ensure this behavior?
A. Automatically assign all prospects in Pardot and review the Salesforce Connector user’s permissions.
B. Create an Engagement Program in Pardot and verify the Salesforce connector.
C. Manually assign all prospects in Pardot and verify the Salesforce connector.
D. Regularly export data from Pardot and dataload file into Salesforce
A
A. Automatically assign all prospects in Pardot and review the Salesforce Connector user’s permissions.
5
Q
LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool’s contract ends in 3 weeks.
Given the accelerated timeframe, what is the recommended first step?
A. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
B. Complete the technical setup items and create Pardot users
C. Export all the data and assets from the existing tool
D. Install the Salesforce AppExchange Package and verify the Salesforce connector
A
C. Export all the data and assets from the existing tool
6
Q
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends.
Choose 2 answers:
A. How many emails a month were sent from the current email provider.
B. Identify the currently mailable and unmailable prospects in their current email provider.
C. The date LenoxSoft last compared data between the email provider and Salesforce.
D. When was the last time a prospect was emailed in their current email provider.
A
B. Identify the currently mailable and unmailable prospects in their current email provider.
D. When was the last time a prospect was emailed in their current email provider.
7
Q
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Pardot features are the the minimum requirement for a successful Engagement Program?
A. CNAME > Email Authentication > Email templates > Lists > Engagement program
B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
C. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
D. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
A
A. CNAME > Email Authentication > Email templates > Lists > Engagement program
8
Q
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics.
Choose 2 answers:
A. Form Report: Conversions
B. Form Report: Impressions
C. Form Report: Submissions
D. Lifecycle Report: New Prospects Created
A
A. Form Report: Conversions
D. Lifecycle Report: New Prospects Created
9
Q
Use as recipient or suppression list.
A. Static Lists
B. Dynamic Lists
A
A. Static Lists
B. Dynamic Lists
10
Q
Use in list emails or engagement programs.
A. Static Lists
B. Dynamic Lists
A
A. Static Lists
B. Dynamic Lists
11
Q
Use for general segmentation.
A. Static Lists
B. Dynamic Lists
A
A. Static Lists
B. Dynamic Lists
12
Q
Change membership manually in Pardot or CRM.
A. Static Lists
B. Dynamic Lists
A
A. Static Lists
13
Q
Change membership via automation tools (Completion Actions, Imports, or Rules).
A. Static Lists
B. Dynamic Lists
A
A. Static Lists
14
Q
Add and remove membership automatically based on criteria.
A. Static Lists
B. Dynamic Lists
A
B. Dynamic Lists
15
Q
Public List to display on Email Preference Page.
A. Static Lists
B. Dynamic Lists
A
A. Static Lists
B. Dynamic Lists
16
Q
LenoxSoft wants to manually add customers to an engagement program who are approaching their renewal date, have not renewed and have not communicated with the renewals team.
A. Static Lists
B. Dynamic Lists
A
A. Static Lists
17
Q
Once a prospect is updated to “Current Customer” status, LenoxSoft wants to ensure they are automatically added to the Current Customers list. Additionally, if customers do not renew, they should automatically be removed from this list.
A. Static Lists
B. Dynamic Lists
A
B. Dynamic Lists
18
Q
LenoxSoft wants to create a re-engagement program that will nurture prospects if they’re last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program.
A. Static Lists
B. Dynamic Lists
A
A. Static Lists
19
Q
Based upon current conversations, LenoxSoft wants to empower their sales team to add prospects to nurture programs from within Salesforce.
A. Static Lists
B. Dynamic Lists
A
A. Static Lists
20
Q
LenoxSoft’s wants to ensure all prospects can opt-in for an engagement program via an email preference page.
A. Static Lists
B. Dynamic Lists
A
A. Static Lists
21
Q
LenoxSoft wants to test two different engagement program strategies when nurturing their current customers to purchase a new, add-on product. They need to ensure half of their existing customer list receives Strategy A program and the other half receives Strategy B program.
A. Static Lists
B. Dynamic Lists
A
A. Static Lists
22
Q
Lenoxsoft wants individual engagement programs for each of their sales ‘Status’ field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content.
A. Static Lists
B. Dynamic Lists
A
B. Dynamic Lists
23
Q
Prospect Assignment Features: Table actions
A. Manual
B. Automated
A
A. Manual
24
Q
Prospect Assignment Features: Prospect record
A. Manual
B. Automated
A
A. Manual
25
Prospect Assignment Features: Prospect list action
A. Manual
B. Automated
A. Manual
26
Prospect Assignment Features: Automation Rules
A. Manual
B. Automated
B. Automated
27
Prospect Assignment Features: Completion Actions
A. Manual
B. Automated
B. Automated
28
Prospect Assignment Features: Engagement Programs
A. Manual
B. Automated
B. Automated
29
Scores are based on implicit actions:
Choose 4 answers:
```
A. Form Submissions
B. Email Clicks
C. Email Opens
D. Downloads
E. Page Views
F. Page Clicks
```
A. Form Submissions
B. Email Clicks
D. Downloads
E. Page Views
30
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified and Semi-Engaged
Grade is greater than B+ and score is greater than 50.
A. Match all:
Prospect grade: Prospect's grade is more than B+
Prospect score: Prospect's score is greater than 50
B. Match all:
Prospect grade: Prospect's grade is more than B+
Prospect score: Prospect's score is more than 50
C. Match all:
Prospect grade: Prospect's grade is greater than B+
Prospect score: Prospect's score is greater than 50
D. Match all:
Prospect grade: Prospect's grade is greater than B+
Prospect score: Prospect's score is more than 50
C. Match all:
Prospect grade: Prospect's grade is greater than B+
Prospect score: Prospect's score is greater than 50
31
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Mostly Qualified and Engaged
Grade is greater than C+ and score is greater than 150.
A. Match all:
Prospect grade: Prospect's grade is more than C+
Prospect score: Prospect's score is greater than 150
B. Match all:
Prospect grade: Prospect's grade is more than C+
Prospect score: Prospect's score is more than 150
C. Match all:
Prospect grade: Prospect's grade is greater than C+
Prospect score: Prospect's score is more than 150
D. Match all:
Prospect grade: Prospect's grade is greater than C+
Prospect score: Prospect's score is greater than 150
D. Match all:
Prospect grade: Prospect's grade is greater than C+
Prospect score: Prospect's score is greater than 150
32
Variable tags allow you to personalize your emails by inserting information into your:
A. Forms
B. Landing Pages
C. Emails
F. Website
C. Emails
33
Advanced Dynamic Content allows you to display certain HTML content on your emails or web pages based on a:
Choose 4 answers:
```
A. Prospect’s Score
B. Opportunity custom fields
C. Prospect’s Grade
D. Contact's Grade
E. Prospect default fields
F. Account default fields
G. Prospect custom fields
H. Lead's Score
```
A. Prospect’s Score
C. Prospect’s Grade
E. Prospect default fields
G. Prospect custom fields
34
When creating Dynamic Content, what is the optional attribute before being able to Save?
A. Name
B. Folder
C. Default Content
D. Variation A Value
C. Default Content
35
When recommending advanced personalization, what applications are valid uses of Dynamic Content in Pardot?
Choose 2 answers:
A. Email Templates
B. Forms
C. Form Handlers
D. Landing Pages
A. Email Templates
| D. Landing Pages
36
What are limitations to personalizing the prospect experience with Pardot?
Choose 2 answers:
A. Variable tags can not be used in email subject lines
B. Variable tags do not include Opportunity fields
C. Dynamic content can only have 1 variation criteria
D. Dynamic content should not be used in landing pages
B. Variable tags do not include Opportunity fields
| C. Dynamic content can only have 1 variation criteria
37
With access to a library of marketing-curated content, Engage Campaigns allow your sales team to send messages that are both personalized and on-message in just a few clicks.
True or False
True
38
Our sales team spends too much time trying to hunt down or craft good looking emails for upcoming events, even though we have an existing brand and marketing strategy.
```
A. Campaigns
B. Alerts
C. Reports
D. Gmail
E. Salesforce1
```
A. Campaigns
39
Our sales team has no insight into the interactions their leads are having with marketing assets, for example the subject matter of the content or whether or not it’s a download, email open, etc.
```
A. Campaigns
B. Alerts
C. Reports
D. Gmail
E. Salesforce1
```
B. Alerts
40
My sales team has issues prioritizing their leads.
Choose 2 answers:
```
A. Campaigns
B. Alerts
C. Reports
D. Gmail
E. Salesforce1
```
B. Alerts
| C. Reports
41
We need a more efficient way to contact leads other than a single email at a time.
```
A. Campaigns
B. Alerts
C. Reports
D. Gmail
E. Salesforce1
```
A. Campaigns
42
Having access to templates is great, but it does us no good when our sales team has no insight into which ones are actually resonating with their leads.
Choose 2 answers:
```
A. Campaigns
B. Alerts
C. Reports
D. Gmail
E. Salesforce1
```
B. Alerts
| C. Reports
43
Our sales team doesn’t interact with clients via Salesforce, we do our day-to-day outreach in our email client.
```
A. Campaigns
B. Alerts
C. Reports
D. Gmail
E. Salesforce1
```
D. Gmail
44
Our team does not have a centralized location for us to share marketing material for events, webinars, new content, etc.
```
A. Campaigns
B. Alerts
C. Reports
D. Gmail
E. Salesforce1
```
A. Campaigns
45
We need something that can be customizable and personable when we need it to be but also high volume and on brand when we need it to be.
```
A. Campaigns
B. Alerts
C. Reports
D. Gmail
E. Salesforce1
```
A. Campaigns
46
Our sales team is on the road a lot. They need to be able to access prospect data on the road.
```
A. Campaigns
B. Alerts
C. Reports
D. Gmail
E. Salesforce1
```
E. Salesforce1
47
Within Pardot account settings, what is the default Engage Campaign Limit
A. 50 emails per 24 hour period
B. 100 emails per 24 hour period
C. 200 emails per 24 hour period
D. 500 emails per 24 hour period
C. 200 emails per 24 hour period
48
Within Pardot account settings, what is the max Engage Campaign Limit
A. Max limit is 200
B. Max limit is 300
C. Max limit is 500
D. Max limit is 600
C. Max limit is 500
49
A Visitor is someone who has:
A. Clicked on a page on your site and is cookied, but has not provided any personal information about who they are
B. Visited a page on your site and is cookied, but has not provided any personal information about who they are
C. Visited a page on your site and is not cookied, but has not provided any personal information about who they are
D. Visited a page on your site and is cookied, but has provided any personal information about who they are
B. Visited a page on your site and is cookied, but has not provided any personal information about who they are
50
Given standard set-up, what is the first step when completing the Salesforce Connector setup?
A. Create Salesforce Connector in Pardot
B. Configure Pardot (Field and user mapping)
C. Install the Pardot AppExchange Package in Salesforce
D. Configure Salesforce (Update page layouts)
C. Install the Pardot AppExchange Package in Salesforce
51
Once testing in a Salesforce Sandbox org is complete, what steps will ensure a successful move to the Salesforce Production org?
Choose 3 answers:
A. Install the Pardot AppExchange package for Production
B. Unverify and delete the Salesforce connector for the Sandbox org
C. Create a new Salesforce Connector for the Production org
D. Delete all data from the Sandbox org
E. Rename the Salesforce connector for the Sandbox org
A. Install the Pardot AppExchange package for Production B. Unverify and delete the Salesforce connector for the Sandbox org
C. Create a new Salesforce Connector for the Production org
52
A team member is concerned about some Opportunities in Salesforce that are not syncing to Pardot. What should be reviewed first?
A. Pardot Users have CRM Username mapped
B. Contact Roles are added to the Opportunity record
C. Salesforce Connector setting for ‘Sync emails with the CRM’ is enabled
D. Opportunity Custom fields are mapped to Salesforce.com Field Name
B. Contact Roles are added to the Opportunity record
53
A single Salesforce org is used for multiple business units but Pardot is being used for a single business unit. What update to enable a selective sync ensures Pardot only creates and syncs with a specific record type?
A. Contact Pardot Support to update connector syncing visibility
B. Assign the ‘Pardot Connector User’ permission set to the Salesforce Connector user
C. Contact Salesforce Support
D. Update the Salesforce Connector user’s permissions to be limited to the single business unit record type
D. Update the Salesforce Connector user’s permissions to be limited to the single business unit record type
54
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
A. Contact Pardot Support to enable the necessary connector behavior
B. Update your Salesforce connector user permissions
C. Locate the relevant documentation and follow the steps to enable.
D. Update your field mappings by going to Admin > Configure Fields
A. Contact Pardot Support to enable the necessary connector behavior
55
When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to ensure a seamless custom object integration?
Choose 2 answers:
A. Salesforce Connector User has ‘Read’ permission to the custom object
B. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
C. Customized ‘Display in Table’ values when configuring fields
D. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
A. Salesforce Connector User has ‘Read’ permission to the custom object
D. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
56
Progressive profiling
A. Forms
B. Forms handlers
A. Forms
57
Dependent fields
A. Forms
B. Forms handlers
A. Forms
58
Personalized Thank You Content
A. Forms
B. Forms handlers
A. Forms
59
Redirect to another URL
A. Forms
B. Forms handlers
A. Forms
60
Automate actions
A. Forms
B. Forms handlers
A. Forms
61
Invisible Bot Protection
A. Forms
B. Forms handlers
A. Forms
62
Maintain current lead flow
A. Forms
B. Forms handlers
B. Forms handlers
63
Collect Sensitive data
A. Forms
B. Forms handlers
B. Forms handlers
64
Support custom front end edit
A. Forms
B. Forms handlers
B. Forms handlers
65
Pardot Campaigns are 1:1 thematic first-touch points, similar to a source.
Choose 3 answers:
A. Websites
B. Events
C. Form
D. Online Advertising
A. Websites
B. Events
D. Online Advertising
66
Prospects are associated with a Pardot Campaign either
Choose 4 answers:
```
A. During import
B. Manually
C. A sync with Salesforce
D. Automatically
E. Via the first marketing element cookie
F. During export
G. A sync with Pardot
```
A. During import
B. Manually
C. A sync with Salesforce
E. Via the first marketing element cookie
67
All marketing elements must be associated with a Pardot Campaign, including:
Choose 2 answers:
A. Google AdWords Connector
B. Form Handlers
C. Social Post Links
D. Webinars
A. Google AdWords Connector
| C. Social Post Links
68
You can change a prospect’s campaign in the following ways:
Choose 4 answers:
```
A. Automation Rules
B. Conversion Action
C. Completion Actions
D. Imports
E. Manually
F. Drip Program
```
A. Automation Rules
C. Completion Actions
D. Imports
E. Manually
69
Ways to Create Prospects Manually
Choose 4 answers:
```
A. Email
B. Campaign
C. Profile
D. Form
E. Score
```
A. Email
B. Campaign
C. Profile
E. Score
70
Prospect imports allow you to:
Choose 2 answers:
A. Bulk import a CSV file of new
prospects.
B. Bulk update a CSV file of new
prospects.
C. Bulk import existing Pardot prospects.
D. Bulk update existing Pardot prospects.
A. Bulk import a CSV file of new
prospects.
D. Bulk update existing Pardot prospects.
71
Form Submissions either from:
Choose 3 answers:
A: Forms
B. Email
C. Form Handlers
D. Landing Pages
A: Forms
C. Form Handlers
D. Landing Pages
72
Salesforce Integration:
Choose 3 answers:
A. Connector Setting
B. Account Setting
C. Lead or Contact Button
D. Campaign Button
A. Connector Setting
C. Lead or Contact Button
D. Campaign Button
73
Granting Access to Your Account either via:
Choose 2 answers:
A. Email
B. From Salesforce
C. Form
D. From Pardot
A. Email
| D. From Pardot
74
User Creation Options
Choose 2 answers:
A. Individually automatically
B. Individually manually
C. Up to 50 via import
D. Up to 200 via import
B. Individually manually
| C. Up to 50 via import
75
Items in the recycle bin are never permanently deleted unless they are a:
Choose 4 answers:
```
A. Content file
B. Pages
C. Tag
D. Folder
E. List email draft
```
A. Content file
C. Tag
D. Folder
E. List email draft
76
Deleted prospects:
Choose 2 answers:
A. Continue to be tracked in the recycle bin.
B. Still count against database limits.
C. Do not count against database limits.
D. Continue to be tracked in Pardot.
A. Continue to be tracked in the recycle bin.
| C. Do not count against database limits.
77
Use forms or form handlers to gate content and/or collect information about visitors and turn anonymous visitors into identified prospects.
True / False
True
78
Content Marketing can include:
Choose 3 answers:
```
A. Social Media
B. Email
C. Blogs
D. Infographics
E. Webinar
```
A. Social Media
C. Blogs
D. Infographics
79
Content marketing is creating helpful, relevant content and hosting it on your site or third party sites in an effort to bring in qualified prospects who are looking for information to address their pain points and needs.
True/False
True
80
Content shouldn't be relevant to where your prospects are in the funnel.
True /False
False
81
Where can you personalize the Prospect Experience in Pardot?
Choose 2 answers:
A. Email
B. Forms
C. Web Pages
D. Landing Pages
A. Email
| C. Web Pages
82
How can you personalize the Prospect Experience in Pardot?
Choose 3 answers:
A. Segmentation
B. Dynamic List
C. Variable Tags
D. Dynamic Content
A. Segmentation
C. Variable Tags
D. Dynamic Content
83
Variable tags allow you to personalize your emails by inserting information into your:
A. Forms
B. Pages
C. Emails
D. Campaigns
C. Emails
84
What are the Variable Tags Limitations?
Choose 3 answers:
A. No Opportunity or Custom Object fields
B. Custom fields with 'Record and display multiple responses' enabled
C. No custom fields with 'Record and display multiple responses' enabled
D. Variable tags in Landing Pages populate inconsistently
A. No Opportunity or Custom Object fields
C. No custom fields with 'Record and display multiple responses' enabled
D. Variable tags in Landing Pages populate inconsistently
85
What are the Variable Tags Use Cases?
Choose 4 answers:
```
A. Email Campaign
B. Email Subject Lines
C. Greeting
D. Email Content
E. Sender Signature
```
B. Email Subject Lines
C. Greeting
D. Email Content
E. Sender Signature
86
Advanced Dynamic Content allows you to display certain HTML content on your emails or web pages based on
Choose 4 answers:
```
A. Prospect’s Score
B. Prospect’s Grade
C. Prospect default fields
D. Prospect custom fields
E. Prospect default profile
F. Prospect custom profile
```
A. Prospect’s Score
B. Prospect’s Grade
C. Prospect default fields
D. Prospect custom fields
87
Advanced Dynamic Content Use cases:
Choose 3 answers:
A. Messaging
B. Content (Images, Video, Forms, etc)
C. Emailing
D. Footers (©, Disclaimers, Preferences)
A. Messaging
B. Content (Images, Video, Forms, etc)
D. Footers (©, Disclaimers, Preferences)
88
Advanced Dynamic Content Limitations:
A. Only 1 variation criteria
B. Only 5 variation criteria
C. Only 10 variation criteria
D. Only 15 variation criteria
A. Only 1 variation criteria
89
Advanced Dynamic Content Minimum requirements:
Choose 3 answers:
A. Name
B. Files
C. Folders
D. Field Variations
A. Name
C. Folders
D. Field Variations
90
At its core, lead nurturing is the process of automatically “dripping” relevant messages to your leads over time.
Choose 3 answers:
A. Integrates with Pardot
B. Saves time
C. Builds relationships naturally
D. Integrates with Salesforce
B. Saves time
C. Builds relationships naturally
D. Integrates with Salesforce
91
A cookie is a small piece of data sent from an email and stored in a user's web browser while the user is browsing that website.
True / False
False
92
The browser sends the cookie data back to the server to notify the website of the user's activity.
A. Every time the user loads the website
B. Only once
A. Every time the user loads the website
93
Pardot sets cookies via
A. Page tracking code.
B. Campaign tracking code
C. Form tracking code
D. Website tracking code
B. Campaign tracking code
94
An anonymous Visitor becomes (converts) to an identified Prospect either by:
Choose 2 answers:
A. Submitting an email address to Pardot
B. Submitting an email address to Salesforce
C. Clicking a Pardot email tracked link
D. Clicking a Pardot Landing Page tracked link
A. Submitting an email address to Pardot
| C. Clicking a Pardot email tracked link
95
Submitting an email address to Pardot via:
Choose 3 answers:
```
A. Form
B. Webpage
C. Email
D. Form Handler
E. Landing Page
```
A. Form
D. Form Handler
E. Landing Page
96
What are the types of Visitors?
Choose 3 answers:
A. New Visitors
B. All Visitors
C. Active Visitors
D. Identified Visitors
B. All Visitors
C. Active Visitors
D. Identified Visitors
97
Who are the Active Visitors?
A. 1+ Page views
B. 2+ Page views
C. 3+ Page views
D. 4+ Page views
B. 2+ Page views
98
Who are the Identified Visitors
A. WHATIS Lookup
B. WHO Lookup
C. WHOIS Lookup
D. WHOS Lookup
C. WHOIS Lookup
99
Scores are based on implicit actions:
Choose 4 answers:
```
A. Page Views
B. Email Opens
C. Form Submissions
D. Page Clicks
E. Email Clicks
F. Downloads
```
A. Page Views
C. Form Submissions
E. Email Clicks
F. Downloads
100
Scoring can be customized, including:
Choose 5 answers:
```
A. Editing baseline scoring rules
B. During import
C. Segmentation rules
D. Automation rules
E. Completion actions
F. Manually
```
```
A. Editing baseline scoring rules
B. During import
D. Automation rules
E. Completion actions
F. Manually
```
101
Align sales and marketing on lead quality by indicating how interested the company should be in a prospect based only on explicit factors.
A. Scores
B. Grades
D. Profiles
E. Interests
B. Grades
102
Used to grade prospects - all prospects are associated with the Default profile unless they are re-assigned a different profile.
A. Scores
B. Grades
D. Profiles
E. Interests
D. Profiles
103
Prospect Assignment Actions
Choose 4 answers:
```
A. Pardot User
B. Pardot User Group
C. Sales User
D. Pardot Queue
E. Salesforce Queue
F. Pardot Active Assignment Rule
G. Salesforce Active Assignment Rule
H. Salesforce User Group
```
A. Pardot User
B. Pardot User Group
E. Salesforce Queue
G. Salesforce Active Assignment Rule
104
Prospect Assignment Features for Import
Choose 2 answers:
A. Add column with the user’s email address to CSV file
B. Update column with the user’s email address
C. During prospect import, map user’s email column to the Assign to User field.
A. Add column with the user’s email address to CSV file
| C. During prospect import, map user’s email column to the Assign to User field.
105
Pardot activities
Choose 3 answers:
```
A. Contact actions
B. Prospect actions
C. Lead actions
D. User actions
E. System actions
```
B. Prospect actions
D. User actions
E. System actions
106
Salesforce Activities
Choose 3 answers:
A. Lead or Contact assigned user (owner) update
B. Lead or Contact field change
C. Creating new Lead or Contact
D. Creating assigned Lead or Contact
A. Lead or Contact assigned user (owner) update
B. Lead or Contact field change
C. Creating new Lead or Contact
107
The Salesforce connector user permissions determines the access Pardot has to Salesforce records
Choose 3 answers:
A. Create
B. Read
C. Delete
D. Edit
A. Create
B. Read
D. Edit
108
In order for assignment syncing and notifications to work correctly, it is recommended that every active Salesforce user is created as a
A. Salesforce user
B. Pardot user
B. Pardot user
109
Salesforce Connector Setup - Production Environments
Please reorder
A. Configure Salesforce
B. Configure Pardot
C. Add Salesforce Connector in Pardot
D. Install and update the Pardot AppExchange (for Production)
D, C, A, B
110
The connector will not auto-create prospects in Pardot, so you’ll need to help your client do an initial import when integrating their existing Salesforce org with Pardot of
A. Leads
B. Accounts
C. Contacts
D. Opportunity
A. Leads
| C. Contacts
111
Salesforce Connector Configuration:
Please reorder
A. Install the Pardot AppExchange Package
B. Configure Salesforce
C. Configure Pardot
D. Create Salesforce Connector in Pardot
A, D, B, C
112
Salesforce Connector Setup for Sandbox Environments is the same as production environment except
Choose 2 answers:
A. Install the Pardot AppExchange package
for a Salesforce Sandbox
B. When adding the Salesforce connector in Pardot, select “Connect to a Salesforce sandbox account”
C. Install the Salesforce AppExchange package
for a Pardot Sandbox
D. When adding the Pardot connector in Salesforce, select “Connect to a Pardot sandbox account”
A. Install the Pardot AppExchange package
for a Salesforce Sandbox
B. When adding the Salesforce connector in Pardot, select “Connect to a Salesforce sandbox account”
113
When switching to production, make sure to do the following:
Choose 3 answers:
A. Install the Pardot AppExchange package for the Salesforce production instance
B. In Pardot, unverify and delete the sandbox connector
C. Install the Salesforce AppExchange package for the Salesforce production instance
D. Add a new Salesforce connector in Pardot with username credentials that no longer have the sandbox account name appended
E. In Salesforce, unverify and delete the sandbox connector
A. Install the Pardot AppExchange package for the Salesforce production instance
B. In Pardot, unverify and delete the sandbox connector
D. Add a new Salesforce connector in Pardot with username credentials that no longer have the sandbox account name appended
114
How many CRM connector can be connected at a time?
A. 1
B. 2
C. 3
D. unlimiled
A. 1
115
If using a sandbox before production, it is recommended to wait until moving to production to
A. Import the entire database of leads and contacts in Salesforce.
B. Import the entire database of leads and contacts in Pardot.
C. Export the entire database of leads and contacts in Pardot.
D. Export the entire database of leads and contacts in Salesforce.
B. Import the entire database of leads and contacts in Pardot.
116
Database tables that allow your customer to store information specific to their organization in Salesforce.
A. Custom Objects
B. Custom Fields
C. Custom Profiles
D. Custom Page Layouts
A. Custom Objects
117
Allows Pardot to run automation around any custom or default objects in Salesforce that are not default objects to Pardot.
A. Updating
B. Importing
C. Mapping
D. Exporting
C. Mapping
118
Which are the Four Core Capabilities of Salesforce Engage ?
Choose 4 answers:
```
A. Engage Alerts
B. Engage Emails
C. Engage Contacts
D. Engage Reports
E. Engage Campaigns
F. Engage for Salesforce1
```
A. Engage Alerts
D. Engage Reports
E. Engage Campaigns
F. Engage for Salesforce1
119
Allow your sales team to send messages that are both personalized and on- message in just a few clicks.
A. Engage Alerts
B. Engage Reports
C. Engage Campaigns
D. Engage for Salesforce1
C. Engage Campaigns
120
For 1:1 Engage Campaigns click the Send Engage Email button from the
Choose 3 answers:
A. Lead
B. Contact
C. Person Account
D. Account
A. Lead
B. Contact
C. Person Account
121
1:1 Engage Campaigns allows you to
Choose 3 answers:
A. Use marketing approved email templates
B. Send mass email to Accounts in just a few clicks.
C. Send fully tracked emails to Leads or Contacts in just a few clicks.
D. Replies come directly to sender’s email address.
A. Use marketing approved email templates
C. Send fully tracked emails to Leads or Contacts in just a few clicks.
D. Replies come directly to sender’s email address.
122
Send tracked emails, template or non-template, to multiple recipients.
A. 1:Many Engage Campaigns
B. 1:1 Engage Campaigns
A. 1:Many Engage Campaigns
123
1:Many Engage Campaigns require the use of
A. Lookups
B. List Views
C. Report Types
D. Reports
B. List Views
124
For 1:Many Engage Campaigns how may recipients requires unsubscribe link and permission based marketing policy compliance confirmation
A. More than 1 recipients
B. More than 5 recipients
C. More than 10 recipients
D. More than 20 recipients
C. More than 10 recipients
125
Engage for Gmail, the Chrome extension allows tracked emails from Gmail for
A. 1:Many Engage Campaigns
B. 1:1 Engage Campaigns
B. 1:1 Engage Campaigns
126
Engage for Gmail Side Panel, within Gmail, view more information about prospect, including:
Choose 6 answers:
A. Name, company, title, address and phone number
B. Score and grade
C. Record Type of Prospect, Lead, Contact, or Person Account
D. Page Layouts of Prospect, Lead, Contact, or Person Account
E. Remove engagement activities
F. Remove from Nurture
G. Add Prospect from lists using Add to Nurture
H. Remove Prospect from lists using Add to Nurture
I. Recent engagement activities
A. Name, company, title, address and phone number
B. Score and grade
C. Record Type of Prospect, Lead, Contact, or Person Account
G. Add Prospect from lists using Add to Nurture
H. Remove Prospect from lists using Add to Nurture
I. Recent engagement activities
127
In Engage Reports, users directly monitor the success of their Engage Campaigns with easy-to-read reports:
Choose 3 answers:
A. Delivered
B. Closed
C. Opens
D. Clicks
A. Delivered
C. Opens
D. Clicks
128
Engage Report by:
Choose 3 answers:
A. All emails
B. Template-based emails only
C. Campaign emails
D. Non-template based emails only
A. All emails
B. Template-based emails only
D. Non-template based emails only
129
A real-time feed of prospect engagement right within Salesforce CRM, Desktop App, or in the Salesforce1 mobile app
A. Engage Alerts
D. Engage Reports
E. Engage Campaigns
F. Engage for Salesforce1
A. Engage Alerts
130
Engage Alerts can be customized by which criteria:
Choose 3 answers:
A. Lead/Contact
B. Activity
C. Date
D. Geographic
A. Lead/Contact
B. Activity
D. Geographic
131
Engage Sales Tool is a tab, button or link in Salesforce that provides:
Choose 4 answers:
```
A. Engage Alerts Desktop
B. Engage Reports
C. Engage for Gmail
D. Documentation
E. Training Resources
```
A. Engage Alerts Desktop
C. Engage for Gmail
D. Documentation
E. Training Resources
132
Increase Visitors:
Campaign Tracking Code
Paid Search/Ads Integration
Social Posting, Custom Redirects, Files, Videos
A. Pardot Feature(s)
B. KPI(s) in Pardot
A. Pardot Feature(s)
133
Increase Conversions
Forms, Multivariate Tests, Landing Pages, Connectors: Events and Webinars
A. Pardot Feature(s)
B. KPI(s) in Pardot
A. Pardot Feature(s)
134
Increased Lead Quality
Forms, Scoring, Grading, Automation Rules
A. Pardot Feature(s)
B. KPI(s) in Pardot
A. Pardot Feature(s)
135
Increase Email Engagement
Emails, A/B Testing, Lists
A. Pardot Feature(s)
B. KPI(s) in Pardot
A. Pardot Feature(s)
136
Increase Campaign ROI
Forms, Landing Pages, Campaigns (Pardot and Salesforce), Engagement Studio, Connectors (Event, Webinar, AdWords)
A. Pardot Feature(s)
B. KPI(s) in Pardot
A. Pardot Feature(s)
137
Re-Engage Cold Leads
Lists, Emails, Engagement Studio, Salesforce Engage
A. Pardot Feature(s)
B. KPI(s) in Pardot
A. Pardot Feature(s)
138
Increase Visitors:
New/Unique Visitors, Total Page Views Impressions (AdWords), Social Clicks, Natural Search Report
A. Pardot Feature(s)
B. KPI(s) in Pardot
B. KPI(s) in Pardot
139
Increase Conversions
New Prospects Created, Conversions (Forms and LP), Velocity: Visitor to Prospect
A. Pardot Feature(s)
B. KPI(s) in Pardot
B. KPI(s) in Pardot
140
Increased Lead Quality
les
Marketing Qualified Leads (MQL) Velocity: Prospect to MQL
A. Pardot Feature(s)
B. KPI(s) in Pardot
B. KPI(s) in Pardot
141
Increase Email Engagement
Delivery Rate, Total/Unique Opens, Glanced or Unread %, Skimmed %, Read %, Total/ Unique Clicks, Click Through Rate, Click to Open Ratio, Opt Out Rate
A. Pardot Feature(s)
B. KPI(s) in Pardot
B. KPI(s) in Pardot
142
Increase Campaign ROI
Conversions, Engagement Program Reports, ROI %, Cost/Prospect, Cost/Opportunity, Connected App Reports
A. Pardot Feature(s)
B. KPI(s) in Pardot
B. KPI(s) in Pardot
143
Re-Engage Cold Leads
Opportunities Created Engagement Program Reports
A. Pardot Feature(s)
B. KPI(s) in Pardot
B. KPI(s) in Pardot
144
Prioritizing First Steps in Pardot, outline minimum requirements to meet the following goals
Email Next Week
Upcoming event promotion
Choose 5 answers:
```
A. Email authentication
B. CNAME
C. Create list(s)
D. Import prospects
E. Create and assign users
F. Custom Fields
G. Forms
```
```
A. Email authentication
B. CNAME
C. Create list(s)
D. Import prospects
E. Create and assign users
```
145
Prioritizing First Steps in Pardot, outline minimum requirements to meet the following goals
Event in 3 Weeks
Form and landing page for event booth
Choose 5 answers:
```
A. Tracking code
B. CNAME
C. Custom Fields
D. Import prospects
E. Create list(s)
F. Import prospects
G. Forms
H. Landing Page
```
```
A. Tracking code
B. CNAME
C. Custom Fields
G. Forms
H. Landing Page
```
146
Prioritizing First Steps in Pardot, outline minimum requirements to meet the following goals
Contract Ending
Ensure migrated assets and activity tracking
Choose 5 answers:
```
A. Export prospect data
B. CNAME
C. Export applicable files
D. Import prospects
E. Create and assign users
F. Recreate/replace existing active marketing assets
G. Create Layout Templates before existing landing pages are deleted
H. Add tracking code
```
A. Export prospect data
C. Export applicable files
F. Recreate/replace existing active marketing assets
G. Create Layout Templates before existing landing pages are deleted
H. Add tracking code
147
All marketing elements must be associated with a:
A. Pardot Form
B. Pardot Campaign
C. Pardot Email
D. Pardot Page
B. Pardot Campaign
148
All marketing elements must be associated with a Pardot Campaign, including:
Choose 2 answers:
A. Websites
B. Forms
C. Webinars
D. Pages
A. Websites
| B. Forms
149
All marketing elements must be associated with a Pardot Campaign, including:
Choose 3 answers:
A. Landing Pages
B. Form Handlers
C. Custom Redirects
D. Emails
A. Landing Pages
C. Custom Redirects
D. Emails
150
Content Marketing can include:
Choose 3 answers:
A. White Papers
B. Videos
C. eBooks
D. Webinar
A. White Papers
B. Videos
C. eBooks
151
Content Marketing can include:
Choose 2 answers:
A. Case Study
B. Testimonials
C. Ideas
D. Email
A. Case Study
| B. Testimonials
152
The Salesforce Connector Setup must have the Pardot Connector
Choose 2 answers:
A. User permission set
B. Permissions for Salesforce standard objects and fields applied
C. Permissions for Pardot standard objects and fields applied
A. User permission set
| B. Permissions for Salesforce standard objects and fields applied
153
The Pardot permission set should be applied to any user who needs to access or use Pardot data in Salesforce.
A. Connector User
B. General User
B. General User
154
The Salesforce connector user permissions determines the access Pardot has to create, read, and edit Salesforce records.
A. Connector User
B. General User
A. Connector User
155
Steps when installing the Pardot AppExchange Package
Choose 2 answers:
A. Install Package
B. Apply Salesforce Connector User Permission Set
C. Apply Pardot Connector User Permission Set
A. Install Package
| C. Apply Pardot Connector User Permission Set
156
When configuring Pardot you need to:
Choose 3 answers:
A. Map Fields
B. Map Objects
C. Map Users
D. Enable SSO
A. Map Fields
C. Map Users
D. Enable SSO
157
1:1 Engage Campaigns on the Chrome extension allows tracked emails from Gmail with
Choose 2 answers:
A. No CC
B. BCC
C. No BCC
D. CC
A. No CC
| C. No BCC
158
Engage for Gmail, the Chrome extension allows tracked emails from Gmail and when the tracking is active,
Choose 2 answers:
A. Send button turns green
B. Send button turns blue
C. Salesforce logo turns green
D. Salesforce logo turns blue
A. Send button turns green
| D. Salesforce logo turns blue
159
Engage for Gmail, the Chrome extension allows tracked emails from Gmail. The activities are logged in the
Choose 2 answers:
A. Prospect record in Pardot
B. Salesforce Lead or Contact record
A. Prospect record in Salesforce
B. Pardot Lead or Contact record
A. Prospect record in Pardot
| B. Salesforce Lead or Contact record
160
What are the Key Performance Indicators and Common KPIs in marketing automation?
Choose 3 answers:
A. Impressions (Ads and Social)
B. Website Traffic (Visitors)
C. Webinar Engagement (Opens, Clicks, etc.)
D. Conversions (New Prospects)
E. Marketing Qualified Accounts (Assigned Prospects)
A. Impressions (Ads and Social)
B. Website Traffic (Visitors)
D. Conversions (New Prospects)
161
What are the Key Performance Indicators and Common KPIs in marketing automation?
Choose 3 answers:
A. Email Engagement (Opens, Clicks, etc.)
B. Completions (New Prospects)
C. Marketing Qualified Leads (Assigned Prospects)
D. Sales Qualified Leads (New Opportunities)
E. Email Traffic (Visitors)
A. Email Engagement (Opens, Clicks, etc.)
C. Marketing Qualified Leads (Assigned Prospects)
D. Sales Qualified Leads (New Opportunities)
162
What are the Key Performance Indicators and Common KPIs in marketing automation?
Choose 2 answers:
A. Completions (New Prospects)
B. Revenue (Campaign ROI)
C. Velocity (rate of change between stages)
D. Webinar Engagement (Opens, Clicks, etc.)
B. Revenue (Campaign ROI)
| C. Velocity (rate of change between stages)
163
Lead Nurturing Strategy
Choose 3 answers:
A. Perform a permission pass on unclean or out-of date list
B. Make it easy to subscribe
C. Take into account buying cycle and purchasing timeline
D. Include obvious call-to-action
E. Type of nurturing campaign will dictate dynamic list type
A. Perform a permission pass on unclean or out-of date list
C. Take into account buying cycle and purchasing timeline
D. Include obvious call-to-action
164
Lead Nurturing Strategy
Choose 2 answers:
A. Leverage Salesforce campaigns, assignments, and tasks
B. Perform a permission set on unclean or out-of date list
C. Personalize with variable tags, dynamic content, and/or
signature
D. Include obvious call-to-email
A. Leverage Salesforce campaigns, assignments, and tasks
C. Personalize with variable tags, dynamic content, and/or
signature
165
Lead Nurturing Strategy
Choose 2 answers:
A. Make it easy to unsubscribe
B. Leverage Pardot campaigns, assignments, and tasks
C. Type of nurturing campaign will dictate segmentation list type
D. Personalize with variable content, dynamic tags, and/or
signature
A. Make it easy to unsubscribe
| C. Type of nurturing campaign will dictate segmentation list type
166
Potential criteria to segment your database:
Choose 2 answers:
A. Product Interest
B. Email
C. Location
D. Date (Time and Day)
A. Product Interest
| C. Location
167
Potential criteria to segment your database:
Choose 2 answers:
A. Email Status
B. Stage
C. Lead Quality (Score and Grade)
D. Date (Time and Day)
B. Stage
| C. Lead Quality (Score and Grade)
168
Potential criteria to segment your database:
Choose 3 answers:
A. Account Quality (Score and Grade)
B. Webinar Status (Registered / Attended)
C. Lead Status
D. Event Status (Registered / Attended)
E. Opportunities Status (Open, Won, Lost)
B. Webinar Status (Registered / Attended)
D. Event Status (Registered / Attended)
E. Opportunities Status (Open, Won, Lost)
169
Potential criteria to segment your database:
Choose 2 answers:
A. Product Interest
B. Lead Status (Registered / Attended)
C. Location
D. Date (Time and Day)
A. Product Interest
| C. Location
170
Potential criteria to segment your database:
Choose 2 answers:
A. Email Status (Registered / Attended)
B. Stage
C. Lead Quality (Score and Grade)
D. Date (Time and Day)
B. Stage
| C. Lead Quality (Score and Grade)
171
Potential criteria to segment your database:
Choose 3 answers:
A. Account Quality (Score and Grade)
B. Webinar Status (Registered / Attended)
C. Lead Status (Registered / Attended)
D. Event Status (Registered / Attended)
E. Opportunities Status (Open, Won, Lost)
B. Webinar Status (Registered / Attended)
D. Event Status (Registered / Attended)
E. Opportunities Status (Open, Won, Lost)
172
Which items are permanently deleted when put in the recycle bin?
Choose 5 answers:
```
A. Content file
B. Pages
C. Tag
D. Folder
E. List email draft
F. PDF File
```
```
A. Content file
C. Tag
D. Folder
E. List email draft
F. PDF File
```
173
Deleted prospects continue to be tracked in the recycle bin.
True / False
True
174
Deleted prospects count against database limits.
True / False
False
175
Identify the two ways to set up and maintain users.
Choose 2 answers:
A. Individually manually
B. Up to 50 via import
C. Up to 100 via import
D. Mass create automatically
A. Individually manually
| B. Up to 50 via import
176
Identify how to provide Pardot access.
Choose 2 answers:
A. Via Email
B. From Pardot
C. From Salesforce
D. Via Form
A. Via Email
| B. From Pardot
177
Describe what a visitor is?
A. Someone who has visited a page on your site and is not cookied, but has provided any personal information about who they are.
B. Someone who has visited a page on your site and is cookied, but has not provided any personal information about who they are.
B. Someone who has visited a page on your site and is cookied, but has not provided any personal information about who they are.
178
Someone who has visited a page on your site and is cookied, but has not provided any personal information about who they are.
A. Prospect
B. Visitor
C. Contact
D. User
B. Visitor
179
Small piece of data sent from a website and stored in a user's web browser while the user is browsing that website.
A. IP Adress
B. Tracking Code
C. Cookie
D. URL
C. Cookie
180
Every time the user loads the website, the browser sends the cookie data back to the server to notify the website of the user's
A. Login
B. Profile
C. Activity
D. Email
C. Activity
181
Identify the types of visitor data that are collected.
Choose 3 answers:
A. Deleted Visitors
B. All Visitors
C. Active Visitors
D. Identified Visitors
B. All Visitors
C. Active Visitors
D. Identified Visitors
182
Identify the types of visitor data that are collected.
Choose 3 answers:
A. Deleted Visitors
B. All Visitors
C. Active Visitors
D. Identified Visitors
B. All Visitors
C. Active Visitors
D. Identified Visitors
183
Describe the methods by which a visitor can become a prospect.
Choose 2 answers:
A. Submitting an email address to Salesforce
B. Submitting an email address to Pardot
C. Clicking a page tracked link
D. Clicking a Pardot sent email tracked link
B. Submitting an email address to Pardot
| D. Clicking a Pardot sent email tracked link
184
Identify the ways to create prospects in Pardot.
Choose 4 answers:
```
A. Manually
B. Imports
C. Form Submissions
D. Connectors & API
E. Email
```
A. Manually
B. Imports
C. Form Submissions
D. Connectors & API
185
Identify the ways to create prospects in Pardot manually
Choose 4 answers:
```
A. Import
B. Email
C. Campaign
D. Profile
E. Score
```
B. Email
C. Campaign
D. Profile
E. Score
186
Identify the ways to create prospects in Pardot through Import
Choose 2 answers:
A. Bulk import a CSV file of new prospects
B. Bulk import a prospect in a Campaign
C. Bulk update existing Pardot prospects
D. Bulk assign existing Pardot prospects
A. Bulk import a CSV file of new prospects
| C. Bulk update existing Pardot prospects
187
Identify the ways to create prospects in Pardot through Form Submissions
Choose 3 answers:
A. Forms
B. Form Handlers
C. Web Pages
D. Landing Pages
A. Forms
B. Form Handlers
D. Landing Pages
188
Identify the ways to create prospects in Pardot through Salesforce Integration:
Choose 3 answers:
```
A. Connector Setting
B. Lead or Contact Button
C. Admin Setting
D. Campaign Button
E. Prospect Button
```
A. Connector Setting
B. Lead or Contact Button
D. Campaign Button
189
Prospects are associated with a Pardot Campaign even while a .
A. Visitor is anonymous
B. Prospect is anonymous
C. Visitor is identified
D. Prospect is identified
A. Visitor is anonymous
190
By default a Prospect’s campaign, once set:
A. Does not change
B. Does change
A. Does not change
191
Are created and managed directly in Pardot.
A. Forms
B. Forms handlers
A. Forms
192
Allow you bring information being collected in external forms into Pardot.
A. Forms
B. Forms handlers
B. Forms handlers
193
Use forms or form handlers to
Choose 3 answers:
A. Gate content
B. Collect information about visitors
C. Collect information about prospect
D. Turn anonymous visitors into identified prospects
E. Turn anonymous prospects into identified contacts
A. Gate content
B. Collect information about visitors
D. Turn anonymous visitors into identified prospects
194
Allow you bring information being collected in external forms into Pardot.
A. Forms
B. Forms handlers
B. Forms handlers
195
Use Forms or Form handlers to
Choose 3 answers:
A. Gate content
B. Collect information about visitors
C. Collect information about prospect
D. Turn anonymous visitors into identified prospects
E. Turn anonymous prospects into identified contacts
A. Gate content
B. Collect information about visitors
D. Turn anonymous visitors into identified prospects
196
Gate content
A. Forms
B. Forms handlers
A. Forms
| B. Forms handlers
197
Collect information about visitors
A. Forms
B. Forms handlers
A. Forms
| B. Forms handlers
198
Turn anonymous visitors into identified prospects
A. Forms
B. Forms handlers
A. Forms
| B. Forms handlers
199
Content Marketing is
Choose 2 answers:
A. Creating helpful, relevant content
B. Hosting a content on your site or third party sites
C. Creating helpful, relevant prospects
D. Hosting a form on your site or third party sites
A. Creating helpful, relevant content
| B. Hosting a content on your site or third party sites
200
Content marketing bring in qualified prospects who are looking for information to address their
Choose 2 answers:
A. Pain points
B. Content
C. Email
D. Needs
A. Pain points
| D. Needs
201
Variable Tags allow you to personalize your emails by inserting information into your emails
Choose 3 answers
```
A. Prospect field: %%field_id%%
B. Lead field: %%lead_field_id%%
C. Account fields: %%prospect_account.field_id%%
D. User fields: %%user_field_id%%
E. Contact field: %%contact_field_id%%
```
A. Prospect field: %%field_id%%
C. Account fields: %%prospect_account.field_id%%
D. User fields: %%user_field_id%%
202
Variable Tags a limited to which fields:
Choose 2 answers:
```
A. Opportunity
B. Account
C. User
D. Prospect
E. Custom Object fields
```
A. Opportunity
| E. Custom Object fields
203
Advanced Dynamic Content allows you to display certain HTML content on your
Choose 2 answers:
A. Emails
B. Accounts
C. Web pages
D. Profiles
A. Emails
| C. Web pages
204
When creating Dynamic Content, what are the minimum required attributes before being able to Save?
Choose 3 answers:
A. Name
B. Folder
C. Default Content
D. Variation A Value
A. Name
B. Folder
D. Variation A Value
205
Acquisition & Expansion
Choose 6 answers:
```
A. Post-Event
B. Competitive
C. Top of Mind
D. Onboarding
E. Education
F. Re-Engagement
G. Demos/Trials
H. Upsell
I. Testimonials
J. Renewals
K. Topical
```
```
B. Competitive
D. Onboarding
G. Demos/Trials
H. Upsell
I. Testimonials
J. Renewals
```
206
Lead Nurturing
Choose 5 answers:
```
A. Post-Event
B. Competitive
C. Top of Mind
D. Onboarding
E. Education
F. Re-Engagement
G. Demos/Trials
H. Upsell
I. Testimonials
J. Renewals
K. Topical
```
```
A. Post-Event
C. Top of Mind
E. Education
F. Re-Engagement
K. Topical
```
207
Lead Nurturing Strategy, perform a permission pass on lists that are
Choose 2 answers:
A. unclean
B. up-to-date
C. out-of date
D. clean
A. unclean
| C. out-of date
208
Lead Nurturing Strategy, take into account
Choose 2 answers:
A. Re-Engagement
B. Buying cycle
C. Purchasing timeline
D. Onboarding cycle
B. Buying cycle
| C. Purchasing timeline
209
Lead Nurturing Strategy, leverage Salesforce
Choose 3 answers:
```
A. Accounts
B. Campaigns
C. Events
D. Assignments
E. Tasks
```
B. Campaigns
D. Assignments
E. Tasks
210
Lead Nurturing Strategy, personalize with
Choose 3 answers:
A. Variable tags
B. Dynamic content
C. Tasks
D. Signature
A. Variable tags
B. Dynamic content
D. Signature
211
Lead Nurturing Strategy, make it easy to
A. unsubscribe
B. unregister
C. unlist
D. upload
A. unsubscribe
212
Lead Nurturing Strategy, include obvious
A. Call-to-email
B. Call-to-action
C. Call-to-call
D. Call-to-task
B. Call-to-action
213
Prospect Assignment Features, Import
Choose 2 answers:
A. Add column with the user’s email address to CSV file.
B. During prospect import, map user’s email column to the Assign to User field.
C. Copy column with the user’s email address to CSV file
D. During prospect import, map user’s email column to the Assign to Prospect field.
A. Add column with the user’s email address to CSV file.
| B. During prospect import, map user’s email column to the Assign to User field.
214
The Salesforce Connector will
A. not auto-create prospects in Pardot
B. auto-create prospects in Salesforce
C. auto-create prospects in Pardot
D. not auto-create prospects in Salesforce
A. not auto-create prospects in Pardot
215
Use marketing approved email templates
```
A. Engage Alerts
B. Engage Emails
C. Engage Contacts
D. Engage Reports
E. Engage Campaigns
F. Engage for Salesforce1
```
E. Engage Campaigns
216
Send fully tracked emails to Leads or Contacts in just a few clicks
```
A. Engage Alerts
B. Engage Emails
C. Engage Contacts
D. Engage Reports
E. Engage Campaigns
F. Engage for Salesforce1
```
E. Engage Campaigns
217
Replies come directly to sender’s email address
```
A. Engage Alerts
B. Engage Emails
C. Engage Contacts
D. Engage Reports
E. Engage Campaigns
F. Engage for Salesforce1
```
E. Engage Campaigns
218
When sending Engage Campaigns, you can use List Views from
Choose 3 answers
```
A. Contacts
B. Opportunity
C. Person Accounts
D. Leads
E. Prospects
```
A. Contacts
C. Person Accounts
D. Leads
219
Engage Alerts are a real-time feed of prospect engagement right within
Choose 3 answers
```
A. Salesforce CRM
B. Desktop App
C. Salesforce Apexchange
D. Salesforce1 mobile app
E. Email
```
A. Salesforce CRM
B. Desktop App
D. Salesforce1 mobile app
220
Color-coordinated engagement activity: Page visits
A. Orange
B. Blue
C. Green
D. Light Blue
A. Orange
221
Color-coordinated engagement activity: Custom Redirect click
A. Orange
B. Blue
C. Green
D. Light Blue
B. Blue
222
Color-coordinated engagement activity: Form or Form Handler success
A. Orange
B. Blue
C. Green
D. Light Blue
C. Green
223
Color-coordinated engagement activity: Email opens and clicks
A. Orange
B. Blue
C. Green
D. Light Blue
D. Light Blue
224
Engage Alerts shows the last
A. 2 days of activity
B. 4 days of activity
C. 6 days of activity
D. 8 days of activity
B. 4 days of activity
225
What is not available within Salesforce1?
A. Engage Alerts
B. Engage Campaigns
B. Engage Campaigns
226
Salesforce Engage Configuration
Re-order the steps to be completed by Salesforce Administrator
A. Add Engage to Salesforce1 Mobile Navigation Menu
B. Install Salesforce Engage AppExchange Package
C. Enable the Engage Sales Tools Page
D. Manage Salesforce Engage Licenses
E. Add Send Engage Email Buttons to Page Layouts and Search Layouts
F. Link Salesforce Engage Users to Pardot Users (Pardot Administrator)
G. Add Add to Nurture Action to Page Layouts
B. Install Salesforce Engage AppExchange Package
F. Link Salesforce Engage Users to Pardot Users (Pardot Administrator)
F. Manage Salesforce Engage Licenses
A. Add Engage to Salesforce1 Mobile Navigation Menu
G. Add Add to Nurture Action to Page Layouts
E. Add Send Engage Email Buttons to Page Layouts and Search Layouts
C. Enable the Engage Sales Tools Page
227
When installing the Salesforce Engage AppExchange Package
A. Never uninstall the existing Salesforce AppExchange Package
B. Always uninstall the existing Pardot AppExchange Package
C. Never uninstall the existing Pardot AppExchange Package
D. Always uninstall the existing Salesforce AppExchange Package
C. Never uninstall the existing Pardot AppExchange Package
228
When linking Salesforce Engage Users to Pardot Users, the Pardot Administrators need to ensure that which user user is in Pardot prior to this step?
A. Pardot User
B. Salesforce User
C. Marketing User
D. Admin User
B. Salesforce User
229
How to Enable the Engage Sales Tools Page
Choose 3 answers:
```
A. Tab in Salesforce Engage app
B. Link in Salesforce Engage app
C. Link in sidebar
D. Button within Engage Campaigns
E. Tab in sidebar
```
A. Tab in Salesforce Engage app
C. Link in sidebar
D. Button within Engage Campaigns
230
Engage Sales Tool is a
Choose 3 answers:
A. Tab
B. App
C. Button
D. Link
A. Tab
C. Button
D. Link
231
Engage Sales Tools Page allows you to download
Choose 2 answers:
A. Engage Alerts Desktop App
B. Gmail Chrome Extension
C. Outlook Chrome Extension
D. Engage Campaign Desktop App
A. Engage Alerts Desktop App
| B. Gmail Chrome Extension
232
During the Discovery phase what are the Company & Project Alignment?
Choose 5 answers:
```
A. Statement of Work (SOW)
B. Marketing Performance Indicators
C. Company overview
D. Prospects overview
E. Marketing goals (short & long term)
F. Key Performance Indicators (KPIs)
G.Key stakeholders
```
```
A. Statement of Work (SOW)
C. Company overview
E. Marketing goals (short & long term)
F. Key Performance Indicators (KPIs)
G.Key stakeholders
```
233
During the Discovery a Current Status check is required on:
Choose 6 answers:
```
A. Marketing challenges
B. Marketing tools
C. Marketing data
D. Salesforce setup
E. Salesforce challenges
F. Automation processes
G. Marketing assets
H. Data sources
```
```
A. Marketing challenges
B. Marketing tools
D. Salesforce setup
F. Automation processes
G. Marketing assets
H. Data sources
```
234
Common KPIs in marketing automation:
Impressions
```
A. Ads & Social
B. Visitors
C. New Prospects
D. Opens, Clicks, etc.
E. Assigned Prospects
F. New Opportunities
G. Campaign ROI
H. Rate of change between stages
```
A. Ads & Social
235
Common KPIs in marketing automation:
Website Traffic
```
A. Ads & Social
B. Visitors
C. New Prospects
D. Opens, Clicks, etc.
E. Assigned Prospects
F. New Opportunities
G. Campaign ROI
H. Rate of change between stages
```
B. Visitors
236
Common KPIs in marketing automation:
Conversions
```
A. Ads & Social
B. Visitors
C. New Prospects
D. Opens, Clicks, etc.
E. Assigned Prospects
F. New Opportunities
G. Campaign ROI
H. Rate of change between stages
```
C. New Prospects
237
Common KPIs in marketing automation:
Email Engagement
```
A. Ads & Social
B. Visitors
C. New Prospects
D. Opens, Clicks, etc.
E. Assigned Prospects
F. New Opportunities
G. Campaign ROI
H. Rate of change between stages
```
D. Opens, Clicks, etc.
238
Common KPIs in marketing automation:
Marketing Qualified Leads
```
A. Ads & Social
B. Visitors
C. New Prospects
D. Opens, Clicks, etc.
E. Assigned Prospects
F. New Opportunities
G. Campaign ROI
H. Rate of change between stages
```
E. Assigned Prospects
239
Common KPIs in marketing automation:
Sales Qualified Leads
```
A. Ads & Social
B. Visitors
C. New Prospects
D. Opens, Clicks, etc.
E. Assigned Prospects
F. New Opportunities
G. Campaign ROI
H. Rate of change between stages
```
F. New Opportunities
240
Common KPIs in marketing automation:
Revenue
```
A. Ads & Social
B. Visitors
C. New Prospects
D. Opens, Clicks, etc.
E. Assigned Prospects
F. New Opportunities
G. Campaign ROI
H. Rate of change between stages
```
G. Campaign ROI
241
Common KPIs in marketing automation:
Velocity
```
A. Ads & Social
B. Visitors
C. New Prospects
D. Opens, Clicks, etc.
E. Assigned Prospects
F. New Opportunities
G. Campaign ROI
H. Rate of change between stages
```
H. Rate of change between stages
242
Which Pardot Feature(s) Increase Visitors?
Choose 6 answers:
```
A. Campaign Tracking Code
B. Paid Search/Ads Integration
C. Social Posting
D. New/Unique Visitors
E. Custom Redirects
F. Social Clicks
G. Files
H. Videos
I. Total Page Views Impressions (AdWords)
J. Natural Search Report
```
```
A. Campaign Tracking Code
B. Paid Search/Ads Integration
C. Social Posting
E. Custom Redirects
G. Files
H. Videos
```
243
```
Which KPI(s) in Pardot Increase Visitors?
Choose 4 answers:
```
```
A. Campaign Tracking Code
B. Paid Search/Ads Integration
C. Social Posting
D. New/Unique Visitors
E. Custom Redirects
F. Social Clicks
G. Files
H. Videos
I. Total Page Views Impressions (AdWords)
J. Natural Search Report
```
D. New/Unique Visitors
F. Social Clicks
I. Total Page Views Impressions (AdWords)
J. Natural Search Report
244
Which Pardot Feature(s) Increase Conversions?
Choose 4 answers:
```
A. Forms
B. Multivariate Tests
C. Connectors: Events & Webinars
D. New Prospects Created
E. Conversions (Forms & LP)
F. Landing Pages
G. Velocity: Visitor to Prospect
```
A. Forms
B. Multivariate Tests
C. Connectors: Events & Webinars
F. Landing Pages
245
```
Which KPI(s) in Pardot Increase Conversions?
Choose 3 answers:
```
```
A. Forms
B. Multivariate Tests
C. Connectors: Events & Webinars
D. New Prospects Created
E. Conversions (Forms & LP)
F. Landing Pages
G. Velocity: Visitor to Prospect
```
D. New Prospects Created
E. Conversions (Forms & LP)
G. Velocity: Visitor to Prospect
246
Which Pardot Feature(s) Increased Lead Quality?
Choose 4 answers:
```
A. Forms
B. Scoring
C. Marketing Qualified Leads (MQL)
D. Velocity: Prospect to MQL
E. Grading
F. Automation Rules
```
A. Forms
B. Scoring
E. Grading
F. Automation Rules
247
```
Which KPI(s) in Pardot Increased Lead Quality?
Choose 2 answers:
```
```
A. Forms
B. Scoring
C. Marketing Qualified Leads (MQL)
D. Velocity: Prospect to MQL
E. Grading
F. Automation Rules
```
C. Marketing Qualified Leads (MQL)
| D. Velocity: Prospect to MQL
248
```
Which KPI(s) in Pardot Increased Lead Quality?
Choose 2 answers:
```
```
A. Forms
B. Scoring
C. Marketing Qualified Leads (MQL)
D. Velocity: Prospect to MQL
E. Grading
F. Automation Rules
```
C. Marketing Qualified Leads (MQL)
| D. Velocity: Prospect to MQL
249
Which Pardot Feature(s) Increase Email Engagement?
Choose 3 answers:
```
A. Delivery Rate
B. Total/Unique Opens
C. Glanced or Unread %
D. Emails
E. A/B Testing
F. Lists
G. Skimmed %
H. Read %
I. Total/ Unique Clicks
J. Click Through Rate
K. Click to Open Ratio
L. Opt Out Rate
```
D. Emails
E. A/B Testing
F. Lists
250
```
Which KPI(s) in Pardot Increase Email Engagement?
Choose 9 answers:
```
```
A. Delivery Rate
B. Total/Unique Opens
C. Glanced or Unread %
D. Emails
E. A/B Testing
F. Lists
G. Skimmed %
H. Read %
I. Total/ Unique Clicks
J. Click Through Rate
K. Click to Open Ratio
L. Opt Out Rate
```
```
A. Delivery Rate
B. Total/Unique Opens
C. Glanced or Unread %
G. Skimmed %
H. Read %
I. Total/ Unique Clicks
J. Click Through Rate
K. Click to Open Ratio
L. Opt Out Rate
```
251
Which Pardot Feature(s) Increase Campaign ROI?
Choose 5 answers:
```
A. Engagement Studio
B. Connectors (Event, Webinar, AdWords)
C. Conversions
D. Engagement Program Reports
E. Landing Pages
F. Campaigns (Pardot & Salesforce)
G. ROI %
H. Cost/Prospect
I. Forms
J. Cost/Opportunity
K. Connected App Reports
```
```
B. Connectors (Event, Webinar, AdWords)
E. Landing Pages
F. Campaigns (Pardot & Salesforce)
I. Forms
K. Connected App Reports
```
252
```
Which KPI(s) in Pardot Increase Campaign ROI?
Choose 6 answers:
```
```
A. Engagement Studio
B. Connectors (Event, Webinar, AdWords)
C. Conversions
D. Engagement Program Reports
E. Landing Pages
F. Campaigns (Pardot & Salesforce)
G. ROI %
H. Cost/Prospect
I. Forms
J. Cost/Opportunity
K. Connected App Reports
```
```
A. Engagement Studio
C. Conversions
D. Engagement Program Reports
G. ROI %
H. Cost/Prospect
J. Cost/Opportunity
```
253
Which Pardot Feature(s) Re-Engage Cold Leads?
Choose 4 answers:
```
A. Lists
B. Emails
C. Engagement Studio
D. Opportunities Created
E. Salesforce Engage
F. Engagement Program Reports
```
A. Lists
B. Emails
C. Engagement Studio
E. Salesforce Engage
254
```
Which KPI(s) in Pardot Re-Engage Cold Leads?
Choose 2 answers:
```
```
A. Lists
B. Emails
C. Engagement Studio
D. Opportunities Created
E. Salesforce Engage
F. Engagement Program Reports
```
D. Opportunities Created
| F. Engagement Program Reports
