PRELIM - TOPIC 2 Flashcards
(86 cards)
is considered to be the total environment to which customers or users are exposed.
ATMOSPHERE
is sometimes described as everything that makes an impression on people.
ATMOSPHERE
such as: unusual location, spectacular view, combination of interior colors, fabrics, spaces and textures.
PHYSICAL ASPECTS
attitude of service personnel as exhibited in courtesy, ability, pleasantness and promptness.
NON-PHYSICAL ASPECTS
is best described as the response of individual to the various components that make up the atmosphere.
MOOD
Every individual experiences some type of reaction to the atmosphere that may be desirable or undesirable.
MOOD
has been identified as one of the inducements for people to dine out. Many people like to be in different surroundings to enjoy the dining experience. In addition to good food and courteous service, the diner is looking for a restaurant that offers luxury or excitement or at least something pleasant.
ATMOSPHERE
is one of the prime generators of repeat business
ATMOSPHERE
is dependent on an understanding of the perceptual awareness of individuals as sensed through sight, touch, hearing, smell, temperature and movement.
ATMOSPHERE PLANNING
space involving lighting levels, colors, eye contact with fixtures and decorator items, and the use of mirrors and screens to expand or contract the visual space.
SIGHT
perception of seat comfort, body contact, and contact with floor, tables, tableware, and upholstery fabrics.
TOUCH
perception of noise levels of conversation, kitchen sounds, outside sounds, and music.
HEARING
perception of cooking aromas, body odors, and material odors from fabrics such as linen and leather.
SMELL
perception of air temperature, relative humidity, body heat, cooking heat, radiant heat, and heat of cooked foods.
TEMPERATURE
perception of muscle activity required for access to tables and chairs, movement of servers and other customer movements.
MOVEMENT
the strongest organs that help our mind process our perception of things.
EYES
in the hospitality and tourism industry is a fundamental component in providing the total experience to not just the clientele but to all the players in the industry.
DESIGN
A facility or establishment can be divided into _________ spaces in terms of architecture.
EXTERIOR AND INTERIOR
it is a series of points that create motion. It determines a certain position and direction in space.
LINE
sturdy and masculine ; it has its moods
STRAIGHT
expresses the spirit of the Gothic, it is proud and exalted; it is inspirational
VERTICAL
represents the horizon of the seascape; it is calm and peaceful
HORIZONTAL
symbolizes the flight of geese, it is vigorous or even angry; it is action
DIAGONAL
more subtle than the straight line; it is graceful and sensitive; it is feminine; caters to the emotional rather than the physical
CURVED LINE