Problem 6 - Judgement And Decision Making Flashcards
Judgement
- involves decising on the likelihood of various events using incomplete information.
- accuracy matters
Decision making
- involves selecting one option from several possibilities.
- important matters
Problem solving
- generate own solutions rather than choose
Decision quality
Consequences:
- a decision can be good given the information available at the time even if its consequences are poor
Bayesian inference
- two possible subjective beliefs and new data changes the subjective probability of each hypothesis being correct.
- probability of observing the data, D, if hypothesis A is correct: p(D/HA)
Neglecting base rates
- individuals should take into account the base-rat information (relative frequency of an event for a population) but its usually ignored.
Heeding base rates
- causal knowledge allows us to make accurate judgements using base rate information sometimes.
- people use base rate when motivated to do so.
Heuristics
- strategies that ignore part of the information, with the goal of making decision quickly, frugally and/or accurately.
- reduces effort associated with cognitive tasks
Availability heuristic
- the frequencies of events can be estimated by how easy/hard it is to retrieve the event from memory
- based on own experiences (media, affect heuristics (emotions) etc).
- typically accurate as long as its correlated with true, objective frequency.
Availability heuristic: factors that can bias availability
- Recency and vailability: recent events more available.
- Familiarity and availability: familiar events distorts the frequency estimation.
Availability heuristic: overcoming the biases
- using system 2 processing/thinking
Availability heuristic: consequences
Illusory correlations:
- deceptive/unreal correlation of two variables that doesn’t exist.
Representativeness heuristic
- deciding an object or person belongs to a category because its typical of that category.
- we judge according to similarity and generation of salient features
- its used because it easy, works, relies on anecdotal evidence and doesn’t understand the concept of base rates.
Availability heuristic VS representativeness heuristic
- Availability: we are given a category => we must recall the specific example
- Representativeness: we are given an example => we must decide if its similar to the general category it represents.
Anchoring-and-adjustment heuristic
- initial estimate (anchor) is used and adjusted to produce final estimate (the adjustment is usually insufficient).
- leads to reasonable answers
- people rely too heavily on the anchor and make small adjustments.
- top-down processing
- powerful
- anchor restricts relevant information in memory.
Satisficing heuristic
- consider options one by one, then select the one we find satisfactory.
- when limited working-memory sources, satisficing heuristic is increased.
Framing heuristic
- the way information is presented influences the selection of an option
- strong effect
Outcome based on
1. Background context of the choice
2. Framing: risk aversion (saving or losing), certainty
Elimination by aspects
- eliminating alternative by focusing on each aspects of each alternatives at a time
Evaluation of heuristics
Limitations
- vaguely defined
- limited approach
- inaccurate judgements are not necessarily due to biased processing (small, biased sample, exposure)
- emotional and motivational factors influence judgements and rarely studied
- artificial setting of lab research
Biases
- mental shortcuts
- limit and distort our ability to make rational decisions
- centered around estimations of probabilities
Biases: illusory correlations
- predisposed to see events going together when they do not.
Overconfidence
- over evaluation of own skills, knowledge and judgement
- leads to poor decisions
Reasons:
- unawareness
- we look for examples that confirm our hypotheses
- we cannot recall the other possible hypotheses
- we do not treat the other hypotheses seriously
- education to the public is limited about overconfidence.
Hindsight bias
- looking at a situation retrospectively
- we believe we see all the signs leading up to a particular outcome
- hinders learning (cant compare the expectations with the outcome)
Belief-bias effect
- rely too heavily on our own beliefs