Product Flashcards
(4 cards)
1
Q
Convenience items
A
Bought on impulse
Not brand loyal
Consumers are sensitive to price changes
Products must be widely available
2
Q
Shopping goods
A
Consumers take time and compare different products
Brand and price become more important in the purchase
Customers are susceptible to promotion techniques
3
Q
Specialty products
A
High levels of engagement
Consumers take long time to process information
People involved in transaction are very important
Physical environment is very important
Consumers are willing to travel far
4
Q
What do all products need in terms of balance
A
Design
Function
Cost
