Promotion Flashcards
(3 cards)
Influences on promotion
Target audience - using right method and Chanel to reach the right people, - face cream in a fashion magazine
Competition - use similar methods as competitors who are succeeding, have a USP
Technology - narrows down promotion, subscription services, target customers with information
Promotion budget - determines which methods are affordable
The message - what ever you are promoting make sure to promote it on the right platform for example, trailer on YouTube
Promotion methods
Advertising - mass media and small and focused promotion techniques
Direct marketing - direct communication with customer, often personal
Sales promotions - special offers to encourage sales
Sponsorship - paid association with business or product
Social media - promotion through networks such as twitter
Public relations - media attention from a third party for example an article or blog
Importance of branding
Adds value
Allows a premium price to be charged
Build trust
Makes product recognisable
Loyal customer
Helps position business in the market
Brands can be traded
