Promotion

Question 1

what is promotion?

Answer 1

the attempt, through various forms of media, to draw attention to a product and gain customers

Question 2

what are the objectives of promotion?

Answer 2

increase sales, raise awareness, target specific groups, try and beat the competition, improve image

Question 3

what is above the line promotion?

Answer 3

through independent, mass media, which is indirect and allows a business to reach a wide audience

Question 4

what are the methods of above the line promotion?

Answer 4

TV, newspaper, radio, cinema, website

Question 5

what is below the line promotion?

Answer 5

offers a wide range of alternative promotional strategies

Question 6

what are the methods of below the line promotion?

Answer 6

direct mail, point of sale, flyers, packaging, shop window

Question 7

what are the factors that affect the choice of promotional media?

Answer 7

target market, cost, the product, whether it is to convey a message or info