promotion

Question 1

what is promotion

Answer 1

• key method a business will use to communicate with it’s customers and potential customers
  -create awareness, understanding and desire for the product

Question 2

2 categories of promotion

Answer 2

1. above- the- line
2. below-the-line

Question 3

Above-the-line promotion

Answer 3

• advertising through media like TV, newspapers , radio, posters and billboards

Question 4

the choice of medium will depend on

Answer 4

-the target market
-the nature of the product
-cost and potential reach

Question 5

below-the-line promotion

Answer 5

-direct communication through sales promotion ( loyalty cards, free gifts, coupons)
-public relations
-personal selling

Question 6

influences on promotion

Answer 6

1. promotion budget- will determine which method you can afford and the geographical reach of the campaign
2. the message you are transmiting
3. technology can help a business narrow down its promotion. subscription services alows a business to target specific people