promotion and advertisement Flashcards
1
Q
promotion
A
convinces people to buy your product
2
Q
advertising
A
- social media
- websites
- printed media
- TV
- radio
3
Q
point of sale
A
- loss leaders
- competition
- free samples
- price reduction
4
Q
pros of advertising and promotion
A
- reaches a large target audience
- interactive
5
Q
cons of advertising
A
- negative comments
- too influential and people make silly purchases
- updating the website is long lol
6
Q
market segment
A
kind of target audience eg: gender, income, lifestyle (nikes market segment is people who are into fitness as they do gym clothes)
7
Q
qualitative data
A
opinions
8
Q
quantitive data
A
numbers
9
Q
focus groups advantages
A
you can get opinions and feedback
10
Q
focus groups disadvantages
A
people will just end up agreeing with each other like sheep 🐑🐑🐑🐑
