Prosocial Behaviour Flashcards
(26 cards)
prosocial behaviour
any act performed with the goal of benefiting another person
altruism
desire to help another person even if it involves a cost to the helper
Charles Darwin theory of evolution
natural selection favours genes that promote the survival of the individual
Kin selection
idea that behaviours that help a genetic relative are favoured by natural selection
Social exchange theory
agues that true altruism does not exist, people help when benefits outweigh the costs
Norm of reciprocity
expectation that helping others will increase the likelihood that they will help us in the future
Empathy
ability to put oneself in the shoes of another person and to experience events and emotions the way that person experiences them
Empathy-Altruism Hypothesis
idea that when we feel empathy for a person, we will attempt to help that person for purely altruistic reasons, regardless of what we have to gain
three basic motives underlying prosocial behaviour
- evolutionary psychology
- social exchange theory
- empathy-altruism hypothesis
Altruistic personality
Is it useful?
qualities that cause an individual to help others in a wide variety of situations
- personality tests not predictive of actual helping behaviour
In-group
group with which an individual identifies as a member
Out-group
any group with which an individual does not identify
In-group vs out-group helping
- Help in-group members due to empathy
- Help out-group members when we have something to gain or it makes a good impression on others
The Effects of Mood on Prosocial Behavior
- Positive moods → increased helping
- Negative moods → increased helping
Religion and Prosocial Behavior
- Religious people are more likely to help than other people are, if the person in need of help shares their religious beliefs
- Religious people are no more helpful than nonreligious people when helping out-group members
- Religious beliefs increase hostilities toward outgroup members who do not share those beliefs
Why are long-time residents more likely to engage in prosocial behaviour?
greater attachment to the community, more interdependence with one’s neighbours, greater concern with one’s reputation in the community, feel more of a stake in their community
Why does negative moods increase helping?
- When people are sad, helping others is rewarding as it makes them feel better
- When people feel guilty, helping another person balances things out, reducing their guilty feelings
Urban overload hypothesis
theory that people living in cities are constantly bombarded with stimulation and that they keep to themselves to avoid being overwhelmed by it
Why people in rural areas more likely to help?
- More likely to internalise altruistic values
- Urban overload hypothesis
How Can Helping Be Increased?
- Learning about the bystander effect
- Reminding ourselves to overcome inhibitions and do the right thing (disinhibition > inhibition condition)
Pluralistic ignorance
case in which people think that everyone else is interpreting a situation in a certain way, when in fact they are not
Bystander effect
the greater the number of bystanders who observe an emergency, the less likely any one of them is to help
Overjustification effect
see their behaviour as caused by extrinsic reasons, underestimating the extent to which behaviour was caused by intrinsic reasons
Five steps to helping in an emergency
- Noticing the event
- Interpreting the event as emergency - pluralistic ignorance
- Assume responsibility - diffusion of responsibility
- Knowing how to help
- Implementing decision