Public Interaction Flashcards
(12 cards)
What distinguishes customer needs from wants in product design?
Needs are essential features required for safety and functionality (e.g., fire-retardant materials), whereas wants are non-essential features that enhance desirability or status (e.g., designer labels).
Why must manufacturers address customer needs regardless of consumer demand?
To comply with safety regulations and ensure the product is fit for purpose, even if consumers do not explicitly request these features.
What is the purpose of market research in product development?
To gather up-to-date information on consumer needs and preferences, enabling designers to create or improve products that effectively meet market demands.
How does effective market research influence product success?
By ensuring the product aligns with target audience expectations, thereby increasing the likelihood of market acceptance and sales.
What factors constitute market trends affecting product design?
Fashion, styling, economic conditions, technological advancements, lifestyle changes, and environmental considerations.
How should designers respond to market trends?
By adapting products to align with current trends, ensuring relevance and competitiveness in the market.
What is a target audience in the context of product design?
A specific group of consumers identified as the intended users of a product, characterized by shared demographics or interests.
How does understanding a niche market benefit product design?
It allows designers to tailor products to the specific needs and preferences of a focused consumer segment, enhancing product appeal and market success.
What are incremental changes in product development?
Small, continuous improvements made to a product based on customer feedback or technological advancements, enhancing functionality or user experience.
Can you provide an example of an incremental product change?
Dyson’s introduction of a cyclonic suction system and a bagless dust collection method in vacuum cleaners improved performance and user convenience
What factors influence consumers when choosing between products?
Product functionality, features, performance, aesthetics, price, compatibility with existing technology, and unique selling points (USPs).
What is a Unique Selling Point (USP), and why is it important?
A USP is a distinct feature or benefit that sets a product apart from competitors, making it more attractive to consumers and enhancing marketability.
