PurpCom Flashcards
Is a form of verbal communication in which a message or an argument is presented in a structured and coherent manner
Speech
An effective speech must have a clear __,___,___ to achieve its communication purpose
Introduction, logical development, and a strong conclusion
involves giving than asking
INFORMATIVE COMMUNICATION
a. We seek to expand our awareness of the world around us.
b. We seek to become more competent.
c. We have an abiding. curiosity about how things work and how they are made.
Osborn (2009) informative communication arises out of three deep impulses:
informative communication prioritizes clarity and accuracy to expand knowledge
Focus on Sharing, Not Persuading
The goal is to reduce ignorance by providing relevant, accurate, and well-structured information
Enhances Understanding
it empowers the audience to analyze and interpret facts
Encourages Critical Thinking
The value of information depends on its uniqueness and significance to the audience
Measured by Novelty & Relevance
It should avoid bias and focus on presenting facts rather than opinions
Maintains Objectivity
an art of gaining fair and favorable considerations for our point of view
PERSUASIVE COMMUNICATION
Be clear about intentions and sources of information
Communication Transparency
Present multiple perspectives and allow informed decision-making
Respect for Audience Choice
Support arguments with accurate, reliable evidence.
Fact-Based Reasoning
Avoid misleading tactics or exaggeration.
Fairness
relies heavily on sound proof and reasoning
ARGUMENTATIVE COMMUNICATION
Facts, statistics, and rational arguments
Logos (Logic & Reasoning)
The speaker’s reliability, expertise, and moral standing
Ethos (Credibility & Ethics)
Connecting with the audience’s emotions to reinforce arguments
Pathos (Emotional Appeal)
Cultural Traditions & Shared Values; Legends & Folktales
Mythos
Arguments are evaluated based on reasoning rather than mere opinion
Encourages Critical Thinking
From ancient philosophy to modern policymaking, well-structured arguments influence laws, ethics, and society
Drives Debate & Social Change
Effective speakers balance logic, credibility, emotion, and cultural resonance to craft compelling arguments.
Builds Persuasive Power
20 slide power point presentation which moves automatically to each succeeding slide every after 29 seconds
Pecha Kucha
Is appropriate when the speech is long and when details are complicated and essential
Reading from a Manuscript
