Q1 LESSON 6-7

Question 1

Uses of Media:

Answer 1

a) Source of Information
- provides knowledge & information

b) Medium of Communication
- channel to convey information

Question 2

5 TYPES OF MEDIA

Answer 2

Print Media
- Newspaper
- Magazines
- Books
- Brochure
- Banner
- Flyers
- Billboards

Broadcast Media
Film (Film Vs. Cinema)
Video/Digital Games
New Media

Question 3

printed and distributed on a daily or weekly basis (topics like sports, politics, sci-tech, local/international news)

Answer 3

newspaper

Question 4

Printed on a weekly, monthly, quarterly, or annual basis. It contains information about FINANCE, LEFESTYLE, FASHION, SPORTS etc…

Answer 4

Magazines

Question 5

Focused on a particular topic or subject, giving the reader a chance to spread their knowledge about their favorite topic

Answer 5

books

Question 6

A type of booklet that includes everything about one company – Its products, services, terms, and conditions, contact details, address, etc…

Answer 6

Brochure

Question 7

Used to advertise a company’s services and products, hung on easily-noticed sights to attract people’s attention

Answer 7

Banner

Question 8

used mostly by small companies due to the low cost of advertising…distributed in public areas

Answer 8

FLyers

Question 9

Huge advertisements created with the help of computers. Their goal is to attract people passing by.

Answer 9

Billboards

Question 10

This means to communicate or transmit a signal, a message, or content, such as audio or video programming, to numerous recipients simultaneously over a communication network and reach over a wide area.

Answer 10

Broadcast Media

Question 11

______is created by photographing actual scenes with a motion picture camera

Answer 11

Film

Question 12

_________is the medium on which motion pictures are fixed

Answer 12

FIlm

Question 13

_______is from the French cinématographe meaning movement

Answer 13

CInema

Question 14

________ is slang for a motion picture.

Answer 14

Movies

Question 15

highest grossing film

Answer 15

The Hows of Us

Question 16

______
- Any of various interactive games played using a specialized electronic gaming device or a computer or mobile device and a television or other display screen, along with a means to control graphic images.

Answer 16

Video Games / Digital Games

Question 17

_________ are digital interactive media.

Answer 17

New Media

Question 18

involve two-way communication,

Answer 18

new media

Question 19

allow consumers to become producers

Answer 19

new media

Question 20

the merging of previously distinct media technologies and media forms due to digitization and computer networking

Answer 20

media convergence

Question 21

Theories in Media Effects

Answer 21

1. Third Party Theory
2. Reciprocal Theory
3. Boomerang Effect
4. Cultivation Theory
5. Agenda-Setting Theory

Question 22

people are immune to the changes happening around

Answer 22

Third Party Theory

Question 23

they adapt, if you think you are immune, you adapt

Answer 23

third party theory

Question 24

people think they are more immune to media than others

Answer 24

third party theory

Question 25

media influences how a person acts

Answer 25

reciprocal theory

Question 26

kabayo ng batang magsasaka

Answer 26

Rabanus

Question 27

example of reciprocal theory

Answer 27

when people donate based on alarming news like typhoon PBB

Question 28

our messages don't work out the way they're intended or they end up having the opposite effect than what is desired

Answer 28

boomerang effect

Question 29

media shapes our social reality by giving us a distorted view on the amount of violence and risk in the world

Answer 29

cultivation theory

Question 30

process whereby the mass media determine what we think and worry about

Answer 30

agenda-setting theory

Question 31

Ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.

Answer 31

propaganda

Question 32

ways that a company gets you to believe something, do something or buy something

Answer 32

propaganda

Question 33

they appeal to your emotions, persuade you with facts, and/or persuade you with a credible source

Answer 33

propaganda

Question 34

Why should we be aware of Propaganda?

Answer 34

Propaganda MANIPULATES AND DIVERTS you from logical analysis of issues Propaganda hides the truth By understanding propaganda, you will be able to protect yourself from deceitful tactics Propaganda oversimplifies distorts evidence Propaganda shows internal inconsistency after examining facts