Q4 L6

Question 1

A COMMON AND TRADITIONAL METHOD OF AUDIENE PROFILING. A STATISTIC CHARACTERIZING HUMAN POPULATION.

Answer 1

DEMOGRAPHICS

Question 2

A WAY OF DESCRIBING AN AUDIENCE BY LOOKING AT THEIR BEHAVIOR AND PERSONALITY TRAITS. PROVIDES AN OBSERVATION OF THEIR VIEWING AND SPENDING HABITS.

Answer 2

PSYCHOGRAPHICS

Question 3

A SMALL ADVERTISING AGENCY FROM PHILADELPHIA CALLED?,

Answer 3

YOUNG AND RUBICAM PR Y&R

Question 4

7 DIFFERENT CATEGORIES OF PSYCHOGRAPHICS

Answer 4

MAINSTREAMERS
ASPIRERS
SUCCEEDERS
RESIGNED
EXPLORES
STRUGGLERS
REFORMERS

Question 5

SEEK SECURITY. TEND TO ME DOMESTIC, CONFORMIST, CONVETIONAL, SENTIMENTAL, FAVOR VALUE FOR MONEY FAMILY BRANDS.

Answer 5

MAINSTREAMERS

Question 6

SEEK STATUS. MATERIALISTIC, ACQUASITIVE, ORIENTATED TO IMAGE AND APPERANCE, PERSONS AND FASHION.

Answer 6

ASPIRERS

Question 7

SEEK CONNTROL. STRONG GOALS, CONFIDENCE,WORK ETHIC, AND ORGANIZATION. SUPPORTAS STABILITY, BRAND CHOICE BASED ON SELF AWARD AND QUALITY

Answer 7

SUCCEEDERS

Question 8

SEEK SURVIVALS. RIGHTS AND AUTHORITARIAN VALUES. INTERESTED IN THE PAST AND TRADITION. BRAND CHOICE STRESSES SAFETY,

Answer 8

RESIGNED

Question 9

SEEK DISCOVERY. ENERGY, INDIVIDUALISM, AND EXPERIENCE. VALUES DIFFERENCE AND ADVENTURE. BRAND CHOICE HIGHLIGHTS SATISFACTION AND INSTANT EFECTS.

Answer 9

EXPLORERS

Question 10

SEEK ESCAPE. ALIENATED AND DISORGANIZED. FEW RESOURCES BEYOND PHYSICAL SKILLS. BUYS ALCOHOL, JUNK FOOD, LOTTERY TICKETS

Answer 10

STRUGGLERS

Question 11

SEEK ENLIGHTENMENT. FREEDOM OF RESTRICTIONS AND PERSONAL GROWTH, SOCIAL AWARENESS AND INDEPENDENT JUDGEMENT.

Answer 11

REFORMERS

Question 12

STEPS YOU NEED TO FOLLOW IN CREATING YOUR TARGETS AUDIWENCE PROFILE (HUGHES, J. AND BRAFTON.COM)

Answer 12

step 1: COLLECT DATA ABOUT YOUR TARGET AUDIENCE
STEP 2: RESEARCH YOUR TARGET AUDINCE DEMOGRAPHICS
STEP 3: IDENTIFY NEED AND PAIN POINTS OF YOUR TARGET AUDIENCE
STEP 4: ROUND OUT LIKES AND DISLIKES
STEP 5: PUT IT ALL TOGETHER AND CREATE A BROAD DESCRIPTION OF YOUR TARGET AUDIENCE
STEP 6: MAKESMN CHANGES AS NEEDED

Question 13

SEARCH FOR EXISTING CAMPAIGNS AND PROJ SIMILAR WITH YOUR ADVOCACY

Answer 13

1: COLLECT DATA ABOUT YOUR TARGET AUDIENCE

Question 14

PUTTING YOURSEF IN THEIR SITUATIOON, AND LOOK THINGS FROM THEIR P.O.V

Answer 14

3. IDENTIFY NEEDS AND PAIN POINTS OF UR TARGET AUDIENCE

Question 15

IDENTIFYING THEIR INTEREST, VALUE, ATTITUDES, PERSONALITY TRAITS

Answer 15

4: ROUND OUT LIKES AND DISLIKES