Qualitative 1

Question 1

Description discourse analysis

Answer 1

Study and investigation of language use
Study of social text, shaping social reality through language

Question 2

Micro discourse

Answer 2

Formal linguistic studies
Focus on texutal details
Grammatic and linguistic rules without making a broader claim

Question 3

Meso discourse

Answer 3

Emperical/conversation analysis
Focus on daily talk and meaning for social practice
Language use to understand broader social practices

Question 4

Macro discourse

Answer 4

Critical discouse analysis
Focus on how power relations and inequality are produced via text and talk
What is not being said in text

Question 5

Grand discourse

Answer 5

Macro discourse
Organisational level
How organizations think and talk

Question 6

Mega discourse

Answer 6

Macro discourse
Most abstract level
Shapes the way we do and think, produces reality

Question 7

Discourse determination

Answer 7

Tight coupling between discourse and reality, determines how we behave and think

Question 8

Discourse autonomy

Answer 8

No or loose connection between discourse and how we view the world or how we behave.

Question 9

Language is …

Answer 9

Connected to action and has certain consequences
Not neutral, embodies certain meanings
A strategic tool to achieve certain goals