Qualitative Research Flashcards
(103 cards)
is a scientific method of observation to gather non-numerical data.
Qualitative Research
it refers to the meanings, concepts, characteristics, metaphors, symbols and description of phenomena, and not to their counts or measures
Qualitative Research
PURPOSE OF QUALITATIVE RESEARCH
qualitative research promotes a deep holistic understanding of a particular phenomenon
8 CHARACTERISTICS OF QUALITATIVE RESEARCH
- human understanding and interpretation in data analysis
- active, powerful and forceful in data gathering and rephrasing interview questions
- multiple research approaches and methods that allow you to plan your study being multi-method research
- specificity to generalization on specific ideas will lead to generalizations or conclusions
- contextualization - context or situation of individuals life
- diversified data in real-life situations on collecting data in a natural setting
- abounds with words and visuals that presents people’s view in a picture, video, drawing or graphs
- internal analysis on examining the data yielded by the internal traits of the subject persons
7 STRENGTHS OF QUALITATIVE RESEARCH
- it adopts a naturalistic approach to its subject matter
- promotes a full understanding of human behavior/personality traits in their natural setting
- it is instrumental for positive societal changes
- it engenders respect for people’s individuality
- it’s a way of understanding and interpreting social interactions
- increases researcher’s interests in the study
- offers multiple ways of
acquiring and examining knowledge about something
5 WEAKNESSES OF QUALITATIVE RESEARCH
- it involves a lot of researcher’s subjectivity in data analysis
- it is hard to know the validity/reliability of the data
- it is open-ended questions yield “data overload” that requires long-time analysis
- it is time-consuming
- it involves several processes, whose results greatly depend on the researcher’s view or interpretations
KINDS OF QUALITATIVE RESEARCH
- Case Study
- Ethnography
- Phenomenology
- Content and Discourse Analysis
- Historical Analysis
- Grounded Theory
- Narrative Report
- Biography
- Action Research
long time study of a person, group, organization or situation and an empirical inquiry that investigates current phenomenon
Case Study
Example: “Teenage Pregnancy in the Public High Schools”
Case Study
a study of a particular cultural group
Ethnography
Example: “Cultural Awareness and Integration of Peace Education in the Indigenous Peoples (IP) Communities”
Ethnography
live-experiences of a phenomenon
Phenomenology
Example: “Life without Gadget”
Phenomenology
is a research technique that analyzes the modes of communication such as letters, e-mails etc.
Content Analysis
is the study of social life, understood through analysis of language it includes face-to-face talk, non-verbal interaction, images and symbols
Discourse Analysis
include books, newspapers, periodicals, brochures and advertisements
materials for discourse analysis
Example: “A Discourse Analysis on the Impact of Modern Technologies on Communication”
Content and Discourse Analysis
is a qualitative method where there is an examining of past events to draw conclusion and make prediction about the future
Historical Analysis
Example: “The Impact of Ferdinand Marcos’ Speech”
Historical Analysis
takes pace when there is a discovery of new theory which underlies your study at the time of data collection and analysis
Grounded Theory
Example: “The Story Behind the Migration of Christians from Visayas and Luzon to Mindanao”
Grounded Theory
designed to present things or events that have happened in the past through a logical progression of the relevant information
Narrative Report
the main purpose of a narrative report
is to present a factual depiction of what has occurred
Example: “Vocabulary Building of Students through Proper Solid Waste Management”
Narrative Report