Qualitative Studies Flashcards
(4 cards)
1
Q
What are qualitative studies?
A
Explores behavioural, opinion, attitudes of small group of people.
2
Q
What analysis is conducted for qualitative studies?
A
Qualitative analysis e.g. content analysis, thematic analysis (NVivo)
3
Q
What are the advantages of qualitative studies?
A
In-depth exploration of behaviours, opinions, attitudes
4
Q
What are the disadvantages of qualitative studies?
A
Small sample size - may not be representative.
Bias
